As one of earlier luxury car brands in the industry who carried out university cooperation, BMW Brilliance Automotive (BBA) explored new experience for engineering education through a series of talent development projects including “Future Talent Programmes”. This laid a solid foundation for BBA’s deepening in native and sustainable success.Besides the steady sales growth, BMW continuously strengthens the integration of Chinese market, promotes the localization process, full fills the social responsibility as a good corporate citizen and seeks the way of harmonious development along with Chinese society.