Founded in May 2003, BMW Brilliance Automotive Ltd. is a joint venture of BMW Group and Brilliance China Automotive Holdings Ltd. The operation includes production, sales and after-sales services of BMW automotives. The plant is situated in Shenyang city, Liaoning Province, which is a strong industrial base of China. BMW Brilliance has a branch company in Beijing, with a nationwide sales and service network. By the end of 2014, BMW Brilliance has more than 14,000 associates.