Welcome to BMW-Brilliance
On April 28th, BMW unveiled the “BMW ICH Longquan Celadon Portable Tea Set” on the My BMW APP, marking the debut of the brand-exclusive cultural and creative product inspired by China’s intangible cultural heritage (ICH) under the BMW Lifestyle product line. This milestone product is the first to translate the achievements of BMW's Corporate Social Responsibility (CSR) program, “BMW China Culture Journey”, into a cultural and creative product, underscoring BMW’s ongoing commitment to ICH protection. It embodies BMW’s mission to “integrate intangible cultural heritage into modern life” and fulfills the brand’s CSR promise to “provide innovative solutions and create value for Chinese society”, setting a new benchmark for corporate social responsibility that combines innovation with responsibility.
(Beijing) January 7, an all-new BMW X3 rolled slowly off the final assembly line in the assembly shop at BMW Brilliance’s Lydia Site in Plant Tiexi, marking this premium mid-size Sports Activity Vehicle (SAV), known for its unparalleled driving pleasure, officially mass produced in China. With unceasing innovation aiming at unwavering driving pleasure, the all-new BMW X3 is equipped with cutting-edge technologies that elevate BMW X’s driving pleasure to a new dimension. The benchmark premium quality embodied by this vehicle stems from a robust R&D system and rigorous validation and testing, ultimately underscored by BMW’s smart production.
(Beijing) An exciting celebration of biodiversity and BMW’s commitment to innovation for sustainability is coming to Beijing! On November 27th, BMW China co-hosts the “Voices of Change to Build a Beautiful China Popular Science Salon” together with the China Science and Technology Museum.
(Beijing) On July 15, 2024, the “BMW Group China Sustainability Report 2023” (hereinafter referred to as “Report”) was officially released. The report comprehensively presents BMW's decisive actions in sustainable development, highlighting its latest progress in products and customer services, intelligent manufacturing, low-carbon supply chain initiatives, talent development, and corporate social responsibility.
(Shenyang) On May 8th, as a BMW i5 in Frozen Pure Grey rolled off the assembly line at Plant Dadong, BMW Brilliance Automotive officially reached a new significant milestone of its 6 millionth car. Thanks to 20 years of excellence in delivering reliable and premium cars to the Chinese market, BMW Brilliance Automotive has achieved a new level of steady development.
(Shenyang) On April 26, BMW announced it will deepen its roots in China with further investment of RMB 20 billion in its Shenyang Production Base. The focus of the new investment will be a large-scale upgrade of the facilities and technologies of Plant Dadong, the birthplace of BMW production in China, in preparation for the local production of the Neue Klasse from 2026. The investment underscores the company's unwavering commitment to the Chinese market.
(Beijing) On April 25, Auto China 2024 grandly opens amidst the vibrant spring, where the BMW Group booth shines brightly. The BMW Vision Neue Klasse made its China premiere and offered Chinese customers a glimpse of the new definition of BMW’s future premium individual mobility: more futuristic and more BMW than ever before, leading a quantum leap of the BMW models towards future new premium of electric, intelligent and circular. The newly launched new BMW i4 and the new BMW M4 continually attract young consumers with their stylish and innovative design, as well as distinctive sheer driving pleasure. The MINI brand opens a new chapter with the new MINI family, with the all-new all-electric MINI Aceman staging its world premiere and the all-new all-electric MINI Cooper making its official China debut. The two MINI models give a new interpretation of the iconic design with Charismatic Simplicity concept, and integrate electric and digital innovations into the brand DNA. At Auto Beijing 2024, BMW and MINI brands shine with a full line-up of 15 series. The BMW X family, represented by the new BMW X5, showcases the “richest” premium product lineup of the Sports Activity Vehicle (SAV) segment; the upper and mid-size premium line-up, consisting of BMW 7 Series, 5 Series and 3 Series, demonstrates BMW’s ongoing leadership in this crucial market. The BMW booth covers almost all premium segments from entry-level compact cars to large premium cars, and has 4 drivetrains, from ICE to BEV PHEV and even hydrogen, showcasing BMW Group’s strong innovation leadership and consumer appeal. In 2024, BMW will present more than 20 new products and model updates for the BMW and MINI brands in China to further satisfy different demands of consumers.
In early April, the Liaohekou National Nature Reserve brims with the vitality of spring. The tender green seepweed is thriving, and the reserve’s emblematic Black-headed Gulls returns in a majestic display. On April 8, BMW China announced its third consecutive annual donation to safeguard the biodiversity of Liaohekou. This announcement comes as part of a broader initiative to upgrade BMW’s corporate social responsibility strategy: launching the "BMW China Culture Journey - Grand Canal Project” to provide long-term support for the protection, promotion, and education of the Grand Canal culture, and committing 30 million over the next three years to the CEDF-BMW Warm Heart Fund for widespread social welfare efforts. Marking its 30-year presence in China, BMW is deepening the company's "At Home in China" philosophy with a series of concrete actions to create more tangible value for Chinese society.
On April 2nd, the “Grand Canal 2024: International Tourism Campaign Launch” took place in Wuxi, hosted by the Network of International Culturalink Entities, Jiangsu Provincial Department of Culture and Tourism, and Wuxi Municipal People's Government. In partnership with the Network of International Culturalink Entities and the China Education Development Foundation, BMW China unveiled the “BMW China Culture Journey — Grand Canal Cultural Protection and Education Public Welfare Project”, affirming BMW's long-term commitment to the preservation, promotion, and education of the Grand Canal culture. This initiative, coinciding with BMW’s 30th anniversary in China, is a testament to deepening the company’s “At Home in China” CSR principle and a pledge to create shared value for Chinese society.
Munich/Beijing. BMW Group’s financial results for 2023 showed that the BMW Group achieved its business objectives for financial year 2023, as forecasted. Despite strong competition and volatile conditions, the company successfully maintained growth, creating Group revenues of €155.5 billion. A total of 2,554,183 premium vehicles were delivered to customers in the year, up 6.4% year-on-year. 824,932 BMW and MINI vehicles were sold in China, an increase of 4.2%.
(Munich/Beijing) Today, BMW Vision Neue Klasse X made its world premiere at 2024 BMW Group Annual Conference, showcasing future design of BMW’s future SAV for the first time. Additionally, more information about Neue Klasse was revealed: it will offer a driving experience that embodies both BOOST and EASE, while remaining committed to sheer driving pleasure.
(Zhuhai) On January 25, 2024, the all-new BMW 5 Series is officially launched in China. The BMW 5 Series has undergone eight generations, consistently serving as the backbone of the BMW brand. The fourth generation with a long wheelbase is specially tailored for the Chinese market. As the world's most successful mid-size premium executive sedan, the all-new BMW 5 Series adopts an unprecedented breakthrough design in its segment and sets new standards for intelligence, premium, and comfort, aligning with BMW's flagship models.
(Beijing) In 2023, the automotive market was fiercely competitive, marked by constant change and challenges. However, BMW has achieved sustained business growth through clear strategies and a diverse product portfolio. Grounded in core values of responsibility, appreciation, transparency, trust, and openness, BMW persists in shaping a distinct and vibrant Employer Value Proposition (EVP) strategy. This strategy not only provides employees with greater opportunities for personal growth and innovation, but also fosters career development with impact in the automotive industry. Working hand in hand with employees, BMW creates an employer brand centered around joy.
Munich/Beijing. In 2023, the BMW Group showcased its systematic strength in the highly challenging Chinese market. The Group delivered an impressive 824,932 BMW and MINI vehicles in the Chinese mainland market (+4.2%). Notably, sales of BMW all-electric models were the main drivers of growth, with annual BEV deliveries reaching nearly 100,000 units.
Shenyang/Beijing. The all-new BMW 5 Series long-wheelbase, officially unveiled at the Auto Guangzhou 2023, introduces an unparalleled design paradigm within its class and sets a new standard for intelligence, opulence, and comfort comparable to BMW's flagship models. Additionally, the revolutionary BMW i5 is offered for the first time in this historic generation of the 5 Series, defining the benchmark for premium mid-to-large battery electric vehicles. The benchmark premium quality embodied by the latest model stems from a robust R&D framework and rigorous validation and testing and is underscored by cutting-edge production techniques and a production philosophy of seeking ultimate precision.
(Beijing, February 24th) The BMW China Culture Journey Intangible Cultural Heritage Protection Innovation Deliverables Exhibition opens today at the China Science and Technology Museum. Held in collaboration with the China Science and Technology Museum, BMW China Automotive Trading Ltd., and Tsinghua University’s Academy of Arts and Design, the exhibition is open to the public at the China Science and Technology Museum from February 24, 2023. The BMW Group has always placed sustainability at its core and is committed to the electric, digital and circular future. It believes that sustainability is more than just being green—it is about people and society. The “BMW China Culture Journey” Intangible Cultural Heritage Protection Innovation Deliverables Exhibition celebrates the 20th anniversary of UNESCO’s “Convention for the Safeguarding of Intangible Cultural Heritage” with practical actions.
(Shenyang) The BMW Group is striding towards the future of mobility with Electric, Digital, and Circular. On February 20th, an All New Fully Electric BMW i3 40L rolled off the production line of Plant Tiexi Lydia site, marking the cumulative production of 5 million cars at BMW Shenyang Production Base and the beginning of a new chapter in the BMW Group's electrification journey. The anniversary comes on top of the 20th anniversary of BMW Brilliance and the arrival of the new variants of The All New Fully Electric BMW i3.
Munich/Beijing. Focusing on the strategic areas of “electrification, digitalization and circularity”, the BMW Group demonstrated strong resilience together with its partners in China to overcome a challenging environment in 2022 and achieve good business results. The BMW Group delivered 791,985 BMW and MINI vehicles to Chinese customers in 2022, with sales of fully electric models increasing by 91.6% year-on-year.
(Beijing) On December 7, Beautiful China: Collection of Creative Cases of Intangible Cultural Heritage (hereinafter referred to as the Collection) compiled by Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding (hereinafter referred to as the Innovation Center) and Tsinghua (Qingdao) Academy of Arts and Science Innovation Research, published by Tsinghua University Press, and funded by the China Education Development Foundation BMW Warm Heart Fund, was officially released as part of the 2022 BMW China Culture Journey. Intangible cultural heritage social innovation deliverables produced by the faculty and students from the Innovation Center and intangible cultural heritage inheritors were launched at the same time. In conjunction with BMW Brilliance’s 20th anniversary, these innovative deliverables are BMW’s gifts to Chinese society to support the cause of intangible cultural heritage protection with practical social innovation deliverables—at home in China, BMW protects intangible cultural heritage.
(Shenyang) BMW Brilliance is steadily implementing the BMW iFACTORY production strategy and promoting the digital transformation of its Shenyang production base. BMW Shenyang Base has just started its 3D plant scanning project to create virtual plants with 3D laser scanning technology, so that efficient and accurate data exchange within and outside the BMW Group and swifter, closer coordination among global plants can be enabled. By 2023, all 3D environment of BMW Shenyang Base plants will be completed.
Shenyang/Beijing. BMW’s electromobility ramp-up has reached a new milestone in China. On November 11th, a signing ceremony for the BMW Future Generation HVB Production Project was held in Shenyang. The signed agreement will see BMW Group’s Chinese joint venture, BMW Brilliance Automotive, invest around 10 billion RMB into a new structure project to expand battery production capacity at its Shenyang production base. While accompanying German Chancellor Olaf Scholz on last week’s state visit to China, Oliver Zipse, Chairman of the Board of Management of BMW AG, reiterated that China remains one of the most strategically important markets for the BMW Group. The new project is a concrete demonstration of this position and the Group’s long-term commitment to the Chinese market.
(Panjin) On November 4th, the “BMW Beautiful Homeland Initiative” Bird Hide Opening Ceremony was held at the Liaoning Liaohekou National Nature Reserve. The event was jointly organized by BMW China Automotive Trading Ltd, BMW Brilliance Automotive Ltd, and China Green Foundation. A series of latest deliverables of the BMW Beautiful Homeland Initiative program were released at the event.
(Beijing) At the 20th CPC National Congress, the state made an important deployment of high-quality development: thoroughly implementing the strategy of great power of quality and manufacturing power, constantly pursuing high-quality development, China manufacturing should anchor the goal of high-end, intelligent upgrading and green transformation. Through the implementation of the future-oriented iFACTORY strategy, BMW Group comprehensively promotes the high-quality development of Shenyang Production Base, contributing to build an automotive powerhouse, as well as making a leading role of the manufacturing industry.
BEIJING -- By fast responding to the external challenges in the Chinese automotive market, the BMW Group delivered 592,873 BMW and MINI vehicles to Chinese customers in the first three quarters of 2022. The fully-electric BMW models maintained strong momentum, with a 65 percent year-on-year increase of sales in the first nine months of the year.
BEIJING -- By fast responding to the external challenges in the Chinese automotive market, the BMW Group delivered 592,873 BMW and MINI vehicles to Chinese customers in the first three quarters of 2022. The fully-electric BMW models maintained strong momentum, with a 65 percent year-on-year increase of sales in the first nine months of the year.
(Beijing) On September 6th, BMW China Automotive Trading Ltd. and BMW Brilliance Automobile Ltd. jointly announced an urgent donation of 2 million RMB via the China Education Development Foundation – BMW Warm Heart Fund to the Garze Tibetan Autonomous Prefecture in Sichuan Province. The purpose of the donation is to support the disaster relief and post-disaster reconstruction efforts in Luding County.
(Chengdu) The 25th Chengdu Motor Show opens on August 26. The BMW Group makes a stunning appearance with a range of innovative vehicles. Among them, four models rocked the market. The Group’s sheer driving pleasure, intelligent technology, and personalized products constantly meet the diversified demands of customers in different market segments.
(Shenyang) On 4th August 2022, BMW Group and HBIS Group signed a Memorandum of Understanding to Create a Green and Low-Carbon Steel Supply Chain. With the agreement, starting from mid-2023 BMW’s Shenyang production base will begin using HBIS’s low-carbon steel that has a 10-30% smaller carbon footprint compared with traditional steel. As new technologies transform steel manufacturing processes, from 2026 BMW’s Shenyang production base will gradually shift to using green automotive steel (“green steel”). HBIS will produce the “green steel” with the hydrogen-based DRI-EAF (Direct Reduced Iron in Electric Arc Furnace) process, which will gradually move towards a 95% reduction of emissions.
(Sichuan) On July 18, the 2022 BMW JOY Home Summer Camp with the theme of “Amazing Kids”, was held at Siyuan Experimental School in Xide County, Liangshan Yi Autonomous Prefecture, Sichuan Province. At this year’s Summer Camp, BMW together with China Education Development Foundation, Academy of Arts & Design, Tsinghua University, the National School Physical Education League and other social sectors, organized a volunteer team consisting of journalists, and held a series of activities that included joyful sports training, art and music classes, as well as starlight parties for 100 students and 23 teachers from ten BMW JOY Home "Self-Strengthening Movement" schools in the Liangshan Autonomous Prefecture in Sichuan Province and Yunnan Province. Adhering to the strategy of “At Home in China”, the BMW JOY Home program targets the social needs of rural revitalization and rural education, while engaging stakeholders and caring members of society through an innovative enabling approach to jointly contribute to rural education and rural revitalization.
(Shenyang / Beijing) The BMW Group has brought its future-oriented BMW iFACTORY production strategy to China. On June 23rd, 2022, BMW Brilliance’s Plant Lydia was officially opened in Tiexi District, Shenyang. The new plant is the best example of the BMW iFACTORY strategy, setting new high standards for production that is LEAN. GREEN. and DIGITAL. This latest demonstration of the BMW Group’s leadership in innovative automotive manufacturing is a perfect fit to China’s industrial upgrading and supports the overall development of the automotive industry. At 15 billion RMB, Plant Lydia is the biggest single investment in the history of BMW in China, confirming the BMW Group’s long-term commitment and confidence in China.
(Shenyang) Recently, BMW Brilliance and Maple Leaf Car Rental held a grand car handover ceremony in Shenyang. More than 1,000 units BMW models, including all-new BMW i3, will be delivered and distributed to Maple Leaf's service network throughout the country to meet the customers’ travel needs in multiple scenarios, such as business trips and family trips. In addition, with confidence in the premium mobility market’s developing potentials, BMW Brilliance and Maple Leaf have reached further cooperation intentions of 20,000 units in the next three years, and are committed to bringing emotional, customized, and high-quality mobility experiences to Chinese customers.
(Beijing) To coincide with the official opening of Plant Lydia in Shenyang, BMW Mission iFACTORY, the plant’s game version, also went live with a demo release on June 22nd. Believe it or not, BMW has just released a mobile game.
(Shenyang) From June 4th to 6th, the 2022 World Environment Day National Event under the theme of "Work Together to Build a Clean and Beautiful World" took place in Shenyang, Liaoning Province. BMW presented a three-part contribution to celebrate Environment Day and fulfill its commitment to a clean and beautiful world with practical actions:
(Beijing) The BMW Group is pushing forward the transformation of its plants worldwide with the BMW iFACTORY production strategy. On June 1, the Group's new plant in Hungary held the foundation stone-laying ceremony. Plant Debrecen will launch the series production of the Neue Klasse in 2025. In China, the third vehicle plant at Shenyang production base, Plant Lydia, will open later this month. Plant Lydia will fully implement the BMW iFACTORY "Lean, Green, Digital" standards, thereby marking another milestone in the roll-out of the BMW iFACTORY production strategy.
(Shenyang) On May 25th, the BMW Group announced a new cooperation with partner Zhejiang Huayou Recycling Technology Co. Ltd. (hereinafter referred to as “Huayou Recycling”) for the closed-loop recycling of raw materials in retired high voltage batteries from BMW electrified vehicles. The partnership will see the dismantled raw materials, such as nickel, lithium and cobalt, from retired batteries returned to BMW's battery suppliers to produce new high voltage batteries.
(Beijing) On May 22nd the International Day for Biological Diversity, BMW China officially kicks off the “BMW Beautiful Homeland Initiative” together with China Green Foundation and China Education Development Foundation-BMW Warm Heart Fund, announcing a package plan to support the Liaoning Liaohekou National Nature Reserve from three aspects: improving management ability, raising awareness of biodiversity conservation, and promoting publicity and education. BMW China will take a range of concrete actions, including providing vehicles for patrol and animal rescue, building an eco-friendly bird hide, developing a set of nature education courses, and organizing nature education trainings. This means, with the “At Home in China” philosophy in mind, BMW is extending its sustainability strategy with forward thinking and fulfilling its social responsibilities with innovative solutions, to make greater contributions to China’s ecological civilization construction.
Shenyang. BMW Brilliance Automotive Ltd. (BBA) officially opened its Plant Dadong Extension in Shenyang. The All New BMW X5, with China exclusive features, is the first model produced in the new extension. The more advanced production system provides a solid basis for the innovative strength and high quality of the X5, and also lays the foundation for more products to be introduced in the future. The project is a concrete demonstration of BMW Group’s “At Home in China” commitment, expressed through continuous investment and a determination to move forward together with China. The extensively upgraded Plant Dadong follows the BMW iFACTORY principles of “Lean, Green and Digital”, and is therefore a model for industrial upgrade within China’s automotive industry. (Shenyang/Beijing) On May 5, BMW's first all-electric mid-size sports sedan the all-new BMW i3 officially rolled off the production line at the Plant Lydia, the third vehicle plant at BMW Group's Shenyang production base, signifying the company’s further acceleration of BEV offensive in China. With the launch of the all-new BMW i3 and the debut of the first-ever BMW i7 in China, BMW has presented 5 BEVs to the Chinese customers. By this year, the BMW Group is expected to have a total of 15 BEVs in production including pre-series models, covering about 90% of all segments in the global line-up. It is forecasted to deliver 2 million BEVs worldwide by the end of 2025 and 10 million in 2030. This reaffirms the BMW Group's concept of “no premium without sustainability”.
Shenyang. BMW Brilliance Automotive Ltd. (BBA) officially opened its Plant Dadong Extension in Shenyang. The All New BMW X5, with China exclusive features, is the first model produced in the new extension. The more advanced production system provides a solid basis for the innovative strength and high quality of the X5, and also lays the foundation for more products to be introduced in the future. The project is a concrete demonstration of BMW Group’s “At Home in China” commitment, expressed through continuous investment and a determination to move forward together with China. The extensively upgraded Plant Dadong follows the BMW iFACTORY principles of “Lean, Green and Digital”, and is therefore a model for industrial upgrade within China’s automotive industry.
(Beijing, April 8th) Today, the Tsinghua BMW Innovation Center for ICH Safeguarding (hereinafter referred to as the Innovation Center) held its 2020-2021 Innovative Exploration and Implementation Program’s Closing Ceremony at the Tsinghua University’s Academy of Arts and Design. Six intangible cultural heritage (ICH) inheritors from Liaoning and Hubei have successfully graduated following the completion of their respective innovative exploration and implementation programs. This social achievement of the Innovation Center has set a paradigm for the innovation and development of the ICH industry. It also fully demonstrates BMW Group’s “Taking China as the home court” philosophy, and firm commitment to protecting traditional Chinese culture as it actively practices corporate social responsibility to create value and make long-term contributions to Chinese society.
Beijing. On March 31, 2022, BMW launched its first all-electric mid-size sports sedan, the all-new BMW i3. Featuring together the attributes of the sporty BMW 3 Series Sedan with the innovative BMW i brand, the all-new BMW i3 is a testimony to the BMW Group’s great efforts on continuously diversifying the electric lineup across all segments. The BMW Group has announced to further accelerate the electric offensive to have 15 BEVs including pre-series models in production in 2022 a short time ago. The NEUE KLASSE based on the all new architecture will be in trial production in 2024 and make its debut in 2025. By the end of 2025, the BMW Group is forecasted to deliver 2 million BEVs worldwide. In the future, the BMW Group will continue to lead innovative development of the industry, promote the implementation of future mobility, and firmly accelerate towards the electric future.
Beijing. On March 31, 2022, BMW launches its all-new BMW X5 with MSRP of RMB 605,000-775,000. It’s the first time BMW X5 is made in China. The all-new BMW X5 has a robust and striking design, with an ingeniously luxury interior and user-friendly digital innovations as well as BMW’s typical outstanding dynamic performance. It is the new flagship of the BMW's locally produced lineup. The all-new BMW X5 not only opens the new chapter of the prestige of the Sports Activity Vehicle (SAV) segment’s founder, but also further enriches BMW's locally produced lineup.
(Beijing) On March 25th, BMW China launched an online interactive H5 campaign themed “Every Action Counts”, calling on associates, customers, and dealers to take practical actions to protect Mother Earth. At the same time, BMW China announced that it will comprehensively carry out a green and sustainable development plan among authorized dealers across the network to implement its strategic sustainability goal. BMW China engages stakeholders to take action on sustainable development to support the World Wide Fund for Nature’s (WWF) “Earth Hour” movement.
(Beijing) In this beautiful spring, BMW is partnering with authorized dealers nationwide to launch the largest ever aftersales spring customer care campaign themed “Spring Care For Special You” from March 18 to April 30, 2022. Facing with seasonal influences such as rising temperature, increased rainfall and dust weather, BMW offers all car owners a “Spring Limit” package protecting vehicle health, containing with valuable inner-vehicle air solution, and considerate services treating with travel safty, aiming at ensuring customers’ joy of driving in springtime. Meanwhile, from 10.00 a.m., March 21, the lucky draw of the campaign is launched on MyBMW App.
(Beijing, March 1st) A few days ago, the United Nations Global Compact Network China (UCNC) officially released the 2021 list of “UNGC China Network Best Enterprise Practices” award. For the third year in a row, BMW Brilliance Automotive Ltd. (BMW Brilliance) received the award thanks to its exploration, practice and superior performance in the field of sustainable development—the one and only auto manufacturer on the 2021 winners’ list. This not only cements BMW Brilliance’s position as a pioneer and leader in sustainable development, but also demonstrates its firm commitment to contribute long-term to Chinese society and promote the realization of the “30·60” decarbonization goals.
(Beijing) On March 1st, the all-new BMW X5, the new flagship of the BMW's local models is announced to arrive soon and countdown to its market launch. This latest masterpiece will make BMW’s locally produced lineup the most abundant and most diversified among all the premium auto manufacturers in China. As BMW’s highlight model in China for the year of 2022, the all-new BMW X5 combines a robust and imposing design, an ingeniously luxurious interior, cutting-edge digital innovations and outstanding dynamic performance to present itself as the market leader in the luxury Sport Activity Vehicle segment with its top nine highlights.
(Beijing / Shenyang) The Board of Directors of BMW Brilliance Automotive Ltd. (BBA) today announced the appointment of Dr. Franz Decker, current Senior Vice President Technology and Manufacturing, as the new President and CEO of BMW Brilliance Automotive Ltd., effective April 1st, 2022. He will succeed Dr. Johann Wieland, who will finish his assignment in China on March 31st, 2022 and return to Germany. At the same time, Robert Kuessel, current Plant Director Dadong, has been appointed Senior Vice President Technology and Manufacturing of BMW Brilliance Automotive Ltd., effective April 1st, 2022.
(Beijing) With China as its home, the BMW Group advanced its China strategy and finished as the clear leader of China’s premium car market in 2021. Human resources (HR) plays an important role within BMW's China strategy, and its success over the past year has been recognized with 12 awards and certifications from 8 organizations, with some titles being awarded to BMW for multiple years in a row.
At the turn of the year, BMW Brilliance introduces the new 2022 BMW X1, bringing another dynamic new choice for customers planning to buy a car in the New Year. Highly attentive to the changing needs of its customers, the entry variant model has been upgraded with new exterior features to reward customers' trust. Meanwhile, the entire range of the new 2022 BMW X1 offers exclusive New Year's finance services, allowing customers to enjoy high-quality luxury mobility with the New Year festivity.
(Tianjin) Entrusted by the Ministry of Industry and information Technology’s Department of Energy Conservation and Resources Utilization, the China Automotive Technology & Research Center (CATARC) officially released the “2021 Automotive Enterprise Green Development Index on December 23rd, 2021. From October to November in 2021, CATARC calculated the green development information of 48 automotive enterprises and 108 automotive parts enterprises, generated the results of this year’s Green Development Index (GDI). Among these enterprises, BMW Brilliance Automotive Ltd. (BMW Brilliance) ranks first among automotive enterprises with an index value of 96.84. This is the third year that BMW Brilliance has topped the index, which not only cements BMW’s position as a pioneer and leader in sustainable development, but also demonstrates BMW’s innovative breakthroughs in the field of green intelligent manufacturing, setting an example for the industry’s development.
(Shenyang) BMW is working shoulder-to-shoulder with its suppliers in China to build a sustainable, high-quality automotive supply chain. On December 13-14, 2021, BMW Brilliance Supplier Media Visit is held in Shenyang alongside high-performing supplier partner Shenyang Jinbei Yanfeng Automotive Interior System Co., Ltd. The Visit focused on the challenges and opportunities of green transformation in the automotive industry, and how sustainability is key to the high-quality development of supply chains. The two-day event presented the successful best practices of BMW and its suppliers in building a sustainable supply chain and emphasized the importance that BMW places on implementing its sustainability strategy throughout the entire value chain.
The BMW Brilliance Training Center recently started operations at the Shenyang China-Germany Equipment Park in Shenyang. As one of the most advanced, modern and comprehensive training bases within BMW Group global network, the Training Center will play a very important role in BMW’s sustainable talent strategy and contribute to the company’s high-quality development in China. The Training Center will provide BMW Brilliance with a sustainable flow of high-quality management talent and technical personnel.
(Shenyang) On December 1st, 2021, “Sustainability@BMW Shenyang Plants” event was held in BMW Brilliance Plant Dadong, which also marked Dadong Plant Solar PV system—a booster of renewable energy for BMW Brilliance —was officially put in place. By holding this event, BMW Shenyang Plant is taking pragmatic actions even further towards “Double Carbon” goals in smart manufacturing, delivering on its commitment to sustainable development.
(Beijing) On November 30th, the 2021 BMW Corporate Social Responsibility Forum themed “We Together” was successfully held in Beijing. At this forum, BMW China Automotive Trading Ltd. and BMW Brilliance Automotive Ltd. took the opportunity of the 10th anniversary of the BMW JOY Home program to jointly launch the future-oriented “Self-Strengthening Movement” in partnership with the China Education Development Foundation. The Movement aims to provide support for 52 schools in China’s last 52 counties that achieved poverty alleviation in 2020 and include them into the BMW JOY Home program from 2021 to 2023. Meanwhile, it will promote the balanced development of rural education and contribute to rural revitalization by carrying out on-campus sports guidance and teacher training on “Joyful Football” and “Joyful Sports”.
(Beijing) On sNovember 30, BMW China Automotive Trading Ltd. and BMW Brilliance Automotive Ltd. joined hands with China Green Foundation and China Education Development Foundation-BMW Heart Foundation to officially launch the “BMW Beautiful Homeland Initiative” online in Beijing.
On November 20th, the 2021 BMW Brilliance Art Season Kick Off Ceremony took place at Shenyang Kerry Parkside, jointly organized by BMW Brilliance Automobile Co., Ltd. and Shenyang Municipal Bureau of Culture, Tourism, Radio and Television. Rely on the platform of "Shenyang Art Festival", BMW Brilliance Art season takes closely collaboration with local art institutions to explore more inspiration between city, industry and art! This year, BMW Brilliance art season brings out the new theme "circular", aim to promote the concept of sustainable development and circular economy. This is also the first time that BMW Brilliance Art Season has walked out of the plant, stepped into the city center, to explore the sparks of inspiration between industrial culture and art space, the fusion between the beauty of industry and spirit of art, show the unique industrial charm of Shenyang.
(SEHNZHEN）November 13th-14th, 2021 BMW Children’s Traffic Safety Education Pop-Up Event commenced in Shenzhen where children can enjoy an interactive and multi-faceted journey of traffic safety. As the last leg of 2021 BMW Children’s Traffic Safety Education, the Shenzhen event brought to a successful end of the pop-up event series of the annual program of the year.
Guiyang. As the founder and icon in the premium mid-size SUV segment, the first two generations of BMW X3 have won 1.5 million owners all over the world, and the third generation has been delivered to nearly 400K Chinese customers with BMW authentic sheer driving pleasure and innovative luxury well-being since its localization in 2018. The enticingly new BMW X3 hit the market in China this September, with the remarkably refreshed exterior and interior and fully upgraded user experience in intelligent connectivity. Every bit of optimization accurately responds to customer expectations, building a deeper emotional resonance with today's young customers in stylish aesthetics, exquisite luxury, innovative driving pleasure and social responsibility. Meanwhile, the new BMW iX3 is as robust and elegant as X3 family, and also can be easily recognized as a new energy vehicle. Both the new BMW X3 and iX3 showcase their outstanding competitiveness in segments.
(Beijing) On Oct. 29th, 2021 BMW Aftersales Service Experience Day was held in Beijing. Under the theme of "Joy in Action", the event is focusing on trending service topics, creating an immersive competition through for the media outlets. In the section of "Joy Experience", the autojournalists acted as "one-day BMW dealer service consultant", learnt about BMW's "Customer-centricity" principle and the service philosophy of "value, convenience, and care" by the completement of 4 innovative missions, namely "service digitalization, sevice on demand, service efficiency and service diversity".
(Shanghai, October 26th) Today, the 2021 BMW China Culture Journey Social Innovation Deliverables Exhibition opens in Shanghai. Held in collaboration with BMW China Automotive Trading Ltd, Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding (hereinafter referred to as the Innovation Center) and BMW Brilliance Automotive Ltd., this exhibition showcases intangible heritage works jointly designed and developed by inheritors and Tsinghua University’s Academy of Arts & Design under the latter’s partnership with BMW’s CSR program. The exhibition will be open to the public at BMW Experience Centre Shanghai from October 27th to November 5th.
(Dongguan) BMW presented at the Dongguan AIT 2021 with a series of all-new high-performance products on 22nd October. The BMW M Performance Parts exclusively for the new BMW X4 M, the all-new BMW M4 Convertible Coupe and the first-ever BMW iX were unveiled at the Show and became the highlight of the BMW exhibition stand. In addition, a number of models, including the new BMW 3 Series, the all-new BMW M3, the all-new BMW 4 Series Coupe, the all-new BMW M4 Coupe, the new BMW M5 and the MINI 3-door JOHN COOPER WORKS, were also displayed with exclusive performance parts, fully showcasing the brand's individuality, diverse upgrading options and excellent sporting performance.
(Beijing) The BMW iX3 was recently awarded a C-NCAP Super 5-star rating with a total score of 95.7% and ranked first out of 82 tested models, breaking the overall rating record under the current protocol. It also obtained full marks in active safety test, and all formal assessment test items ranked top 20%. BMW iX3 is produced in Shenyang only and exported abroad, fulfilling the promise of “In China, for China, and for The World”, at the same time demonstrating both the rigidity and high-quality of BMW global production. The record breaking result of C-NCAP this time again provides strong endorsement for BMW Brilliance’s local R&D and production capability, and further consolidate BMW’s leading position in future mobility.
Beijing. On September 10th, the enticingly new BMW iX3 is nationally launched. The new model comes in 2 variants with the MSRP at 399,900 RMB and 439,900 RMB respectively. Designed with new aesthetics design, superb driving pleasure and reliable eDrive technology, the new BMW iX3 is well positioned to lead in green premium mobility, and attests to BMW’s outstanding achievements in electrification and sustainability.
(Shenyang) On September 8th, BMW Brilliance, as one of the first National Green Plants, announced that it has all at once completed a green power trading volume of 2.78 billion kWh during China’s recent debut launch of green power trading. This trade was completed through a green power trading platform with the help of Liaoning’s power trading authorities and under the guidance of the “Green Power Trading Pilot Scheme” approved by the National Development and Reform Commission and National Energy Administration. The green power purchased will fulfill most of the green power demand at BMW Brilliance’s Shenyang production base in the next four years. With this trade accounting for 35% of the nation’s total trading volume, BMW Brilliance ranks first nationwide in green power purchase.
On August 26, the New BMW 5 Series, an indispensable model in the BMW family, hit the market with long wheelbase ICE and PHEV variants sporting enhanced luxury high-value features, again setting the benchmark for business sedans in the new era. The “Li” variants came with upgraded comfort and safety configuration, bringing an uncompromising sense of satisfaction and achievement to its elite customers of the new era. The two-tone interior and new premium rims appearing for the first time on the New BMW 5 Series PHEV variants infuse new colors to electric mobility. The New BMW 5 Series LWB comes in 13 variants (ten ICE and three PHEV variants) with the MSRP range from RMB 423,900 - 546,900.
As of July 2021, the cumulative sales number of BMW 3 Series crossed the 110,000 mark, up by 50.5% year-on-year. After claiming the first place in luxury B-class vehicle sales in China last year, BMW 3 Series continues to lead the upward trend in the luxury sedan segment with its long-established dominance as a sporty machine. On August 25, the New BMW 3 Series hit the market as an uncompromisingly thrilling luxury car well positioned to bring to customers ever-perfecting high-value product essence. Sporting further diversified innovative technologies and individualized elements, the New BMW 3 Series represents a big step forward while adding to the timeless model a taste of class and intelligent appeal. The New BMW 3 Series comes in nine variants (four standard wheelbase and five long wheelbase variants) with the MSRP range from RMB 293,900 - 398,900.
Beijing. On August 10th, the enticingly reworked new BMW X3 hits the market in China. The new model comes in 3 variants with the MSRP range from XXX to XXX RMB. Equipped with up to 30 high-value standard features to meet Chinese customer demands, the new BMW X3 will undoubtedly see elevated market popularity with enhanced product strength.
(Lijiang, Yunnan Province, July 30) Today, the 2021 BMW China Culture Journey Yunnan tour themed “Exploring Yunnan’s History and Legacy, A Spiritual Homeland of Harmony and Diversity” has officially come to an end. Divided into East and West routes and six cultural themes, the tour led scholars, media representatives and other guests from all over the country to explore 20 fascinating tangible and intangible cultural heritage in Yunnan. BMW China Culture Journey has been helping to protect China's intangible cultural heritage for 15 years as part of its “In China, for China" commitment to Chinese society. During this tour, the program fulfilled all the targets it set for its 15th anniversary.
(Pu’er City, Yunnan Province, July 22) Today, the 2021 BMW China Culture Journey kicks off its Yunnan tour in Pu’er City. It is the program's 15th consecutive tour to explore and protect traditional Chinese culture. Themed "Exploring Yunnan's History and Legacy, a Spiritual Homeland of Harmony and Diversity”, BMW China Culture Journey will bring guests on an in-depth exploration of Yunnan Province's tangible and intangible cultural heritage, divided into East and West routes and six cultural themes.
(Beijing) In light of the recent flooding in Henan, BMW China Automotive Trading Ltd. and BMW Brilliance Automotive Ltd. will make an emergency donation of RMB 10 million through the China Education Development Foundation-BMW Warm Heart Fund designated for disaster relief and post-disaster community rebuild.
(Shenyang) As a manufacturing pioneer, BMW Brilliance is driving forward with the digitalization of its production and logistics value stream. During Digital Plant 2021, an event held in Plant Tiexi from July 19th to 21st, BMW Brilliance set out its vision for the manufacturing of tomorrow with its concept Digital Plant. It also vividly showcased its latest digital production technologies and applications from across the production base, thereby demonstrating clear progress on its digitalization journey and underlining its commitment to high-quality development.
(WUXI）On July 17th, 2021 BMW Children’s Traffic Safety Education Pop-Up Event commenced in Wuxi. Through relaxing and fun interactive games and activities, children and their parents gained awareness of traffic safety in an entertaining atmosphere. The event was aimed at instilling traffic safety knowledge through an unforgettable summer vacation activity.
Shenyang. From July 9 to 11, BMW Brilliance Automotive held its first 2021 Hackathon @ BMW Shenyang Plants in Shenyang. Gathering student contestants from over ten universities nationwide, the contest is a 48-hour programming relay, testing participants with some real-life scenarios on Shenyang Plants’ production line at BMW Brilliance Automotive Ltd. Calling for brilliant ideas from the youth outside BMW Brilliance’s plants, the contest aims to find new paths for and solutions to industrial digitalization as well as production at BMW Brilliance.
A marvellous journey of innovative BMW X2 Dark/Light Edition unfolds between 2nd and 10th of July in Chengdu. In the chic urban landscape as well as idyllic countryside of the western China's hub city, the innovative BMW X2 Dark/Light Edition brings a world of style and color to the fashionable young Chinese consumers. Chengdu, a city brimming with the hustle and bustle of life, a pleasant place to settle down in and call it home, a vibrant metropolis that bears both the marks of history and trappings of modern life. From the dawn of fish-belly white to the night of navy blue, from the red walls and green bamboo of Thatched Cottage of Du Fu to the glittering and glistening of Taikoo Li, Chengdu exudes incessantly its own style and colour.
Ningde/Beijing. Recently, the “Driving the Future - 2021 BMW iX3 Exploration Journey” was successfully held. The new energy vehicle fleet led by the first-ever BMW iX3 completed the journey from Ningde, Fujian Province to Songyang, Zhejiang Province in high temperature and humidity. Along the journey, the fleet visited CATL, the "birthplace" of the battery cells of BMW iX3, passed through various road conditions such as city roads, highway and mountains, and finally arrived in the green mountains and clear rivers near the ancient village of Chenjiapu. The first-ever BMW iX3 demonstrated its product strength as well as its sustainable development concept, advocating its green lifestyle.
(Beijing) On June 7th, BMW Brilliance officially released BMW Brilliance Sustainability Report 2020 (hereinafter referred to as the “Sustainability Report”), its eighth sustainability report since 2014. BMW Brilliance continues to lead the green development of the automotive industry, again ranking #1 in the Automotive Enterprise Green Development Index in 2020. Continuing to use 100% renewable electricity in its Shenyang production base, BMW Brilliance was also awarded the “National Green Plant” title for the fourth consecutive year. On the basis of a 12.3% increase in production, BMW Brilliance also achieved a reduction of 7.5% in CO2 emissions per vehicle produced in 2020 (an 84% reduction compared to 2016).
(BEIJING) 28 May, ‘The Conference on the Improvement of Children’s Traffic Safety Education’ and ‘2021 BMW Children’s Traffic Safety Education Kick-off Ceremony’, jointly organized by BMW China, BMW Brilliance and China Communication Television Broadcasting Network, was held in Beijing. In response to calls from the Traffic Management Bureau of the Ministry of Public Security to improve traffic safety awareness, the BMW Children Traffic Safety Education joins forces with the China Children’s Press, under the guidance of the Traffic Bureau of the Ministry of Public Security, launch the ‘Travel With Propriety, Travel Safely With Children’ initiative, to help raise public awareness of propriety in traffic safety.
(Beijing) BMW Brilliance Automotive Limited has been ranked in the top ten of LinkedIn's list of Top Companies 2021. BMW Brilliance is also the only automotive company to make the top ten. The newly published annual list is a result of strict selection and analysis of data from 740 million LinkedIn users worldwide. The purpose of the list is to identify the best places for professionals to grow their careers and develop skills. LinkedIn examined candidate companies on employees' ability to advance and develop skills, company stability, external opportunities, company affinity, gender diversity, and educational background. The award is full recognition of BMW Brilliance's corporate philosophy of always prioritizing employees and their career development.
On April 19, BMW X2, the “cool” member of the BMW X family, once again leads the fashion trend by launching the new individual model—BMW X2 Dark/Light Edition. Sales of a total of five models are slated to begin with MSRP of RMB 285,800. to 329,800. Since entering the market in 2018, the BMW X2 has successfully fused an extrovert aura with sporting looks and modern lifestyle features, and carved out a very distinctive place for itself in the BMW X model family and beyond. And now the Sports Activity Coupé (SAC) is introducing Dark/Light editions with exclusive new color combinations, together with an updated front end, to freshen up the premium segment again. The athletic BMW X2 Dark/Light Edition will use its unique combination of individuality and fashion to bring new options for more active and outgoing customers in a young and young-at-heart target group.
(Beijing) On March 27th, BMW Brilliance turned off unnecessary power at the Tiexi, Dadong and Powertrain plants, and lit up the main office building’s conveyor system and the outdoor BMW iX3 billboard with renewable energy power. BMW Brilliance used this creative move to show support for Earth Hour 2021 initiated by the World Wildlife Fund (WWF). On March 26th, the day before Earth Hour 2021, BMW called on car owners and associates nation-wide to drive on ECO PRO mode—a standard configuration in BMW models. The theme of this movement is Go Green for a Sustainable Future, Have You Eco-Proed?
(Shenyang) On March 4th, the European Foundation for Quality Management (EFQM) Forum revealed the winners of its EFQM Global Award 2021. BMW Brilliance Technology and Manufacturing (BBT) was again awarded 7 stars, the second time that BBT receives this highest recognition for its outstanding organization. It was also awarded the Outstanding Achievement in Sustainability. This is a renewed testament to BMW Brilliance’s (BBA) leadership position in high-quality management expertise and sustainability in China’s automotive manufacturing.
Beijing. With the arrival of the 2021 Chinese New Year, BMW reprices the First-Ever BMW iX3, adjusting the price of the Vantage model to 399,900 RMB and the Pioneering model to 439,900 RMB. The new price shows BMW’s desire to attract more audience to join zero-emission mobility and enjoy “Blue Sky and White Clouds”, leading a new trend of green mobility. In addition, customers who purchase the BMW iX3 will enjoy:
• Up to 8,000 RMB price cut or exclusive loan/financial lease rate for BMW/MINI owners; an additional 4,000 RMB price cut for trade-in by BMW/MINI owners;
• Up to an additional 6,000 RMB price cut for trade-in by non-BMW/MINI owners;
• Zero down payment with 48 installments for financial lease customers.
(Shanghai) The 6th BMW National Sales and Management Teams Competition 2020 (hereinafter referred to as “the Competition 2020”) has successfully concluded in Shanghai on Jan.13, 2021. Since its official launch in April, the Competition 2020 has facilitated the selection and coaching process online, and has gained extensive support from regions and active participation of dealer partners. Around 11,000 sales consultants, 95 sales managers and 91 sales management teams from more than 500 dealerships participated around 400 rounds in the competition. With a penetration rate of 92%, the scale of the competition hit an all-time high. The finalists competed for the championship with extraordinary professional skills and qualities. Their performances fully showcased BMW’s high-quality “Premium Customer Experience”, and optimized the overall sales services in the auto industry.
On December 15th, China Automotive Data Co., Ltd officially released the "2020 Green Development Index for Auto Industry", which is China's first accounting system that quantitatively evaluates automotive enterprises' green development and its information transparency. In July 2020, China Automotive Data started evaluating the transparency of 49 large-scale production companies' green development information. Following 4 months of professional collation and analysis of 8000+ pieces of information from 49 companies, the 2020 Auto Industry Green Development Index was formed. The index shows that BMW Brilliance Automotive Co., Ltd. (hereinafter referred to as "BMW Brilliance") again ranks no.1 with an index value of 92.71.
(Jiaxing) From Nov. 23 to 29, the First-Ever BMW iX3 national test drive themed with “New Power, New Choice” set off in Jiangsu and Zhejiang provinces. The theme connects the BMW iX3 with a brand new lifestyle – vibrant, healthy and organic, which demonstrates BMW iX3’s sustainable and green mobility concept. The prosperous south of the Yangtze River is the perfect place to test drive the pure-electric model and explore the aesthetics of life.
(Beijing) On November 23, the over 900 students of Beijing Hua’ao School, a dedicated school for the children of migrant workers, located in Shijingshan District, held a new football field donated by BMW Warm Heart Fund. Since the COVID-19 outbreak this year, while donating anti-pandemic supplies to forty-four schools of left-behind children across the country, BMW Warm Heart Fund had also donated 9 football fields to such schools. Following the one at Hua’ao School, eight new football fields will be delivered this month in remote areas such as Henan, Sichuan and Shanxi province.
(Guangzhou) At the 2020 Guangzhou Motor Show, BMW launched the First-Ever BMW iX3, its most-awaited model in the “Year of NEV”. The new car integrates the cutting-edge technologies of BMW in terms of intelligence, electrification and digitalization, demonstrating the solid strength of BMW Group in the field of premium BEV segment.
(Shenzhen) From November 9 to 15, the New BMW 5 Series National Media Test Drive was held in Shenzhen, a city of miracle. With brand-new aesthetic design, innovative digital technology, superior premium features and thrilling dynamics, the New BMW 5 Series perfectly interprets of the city’s spirit of enterprisingness. At this 40th anniversary of the establishment of the Shenzhen Special Economic Zone, the new model pays tribute to the city’s glorious past with countless elites of the times, echoing the theme of the event—“Time for Us”.
Shenyang, Liaoning, Oct. 23rd - Today, the 2020 BMW China Culture Journey Intangible Cultural Heritage Exhibition, held in collaboration with the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding and BMW Brilliance Automotive Ltd., opens in Shenyang. Earlier in September, the BMW China Culture Journey had experienced more than 30 tangible and intangible cultural heritages in Liaoning in-depth. This exhibition is a condensed version of the tour and continues to contribute to the development of Liaoning's cultural tourism industry.
(Shenyang) On October 17, the BMW Children's Traffic Safety Education staged a two-day pop-up event open to the public at Palace 66 in Shenyang, spreading traffic safety knowledge to children and their parents in an both educational and entertaining way. As the last stop of 2020 BMW Children's Traffic Safety Education, the Shenyang event brought to a successful end of the pop-up event series of the annual program for the year.
The Big Band 2, sponsored by the innovative BMW X2, recently ended with the announcement of the Hot 5 bands emerging triumphant from this season, leaving countless music fans with an unforgettable memory of a thrilling summer. What imprinted on their memory about the just-passed summer will also be The X2, which accompanied them throughout the season as they celebrated music with their beloved bands performing on the stage.
(Beijing) BMW launched the new BMW 5 Series at the long-awaited Beijing Auto Show kicked off on September 26, officially making its market entry in China as a new benchmark in the segment. As an indispensable BMW model and example of premium business sedan, the BMW 5 Series enjoys a delivery volume of over 9 million in total ever since its debut in 1972. Boasting new aesthetic design, cutting-edge digital technology, superior premium features and sheer driving dynamics, the new BMW 5 Series again enhances product strength for its new generation elite customers.
(Beijing/Shenyang) On September 14th, BMW Brilliance opened its High Voltage Battery (HVB) Center II, which is the first location worldwide to produce fifth-generation BMW high voltage batteries. The new, more efficient and powerful batteries will be installed on the pure-electric BMW iX3. The BMW iX3 will be produced exclusively in Shenyang and released to the global market by the end of this year. The opening of the HVB Center II underlines BMW Brilliance’s commitment to high-quality development, and further consolidates BMW’s position as an e-mobility pioneer.
(Beijing) On September 15th, The We Together-2020 BMW Corporate Social Responsibility Forum was successfully held in Beijing. BMW China and BMW Brilliance expressed their respect and admiration for those who have made significant contributions to the society, and shared with the audience what BMW CSR has been thinking and doing to support the battle against the COVID-19 Pandemic. BMW China and BMW Brilliance donated 10 million RMB to the China Education Development Foundation to start the China Education Development Foundation BMW Warm Heart Fund, and from 2020 onward, BMW China and BMW Brilliance pledge to donate 10 million RMB every year to increase the investment in BMW Warm Heart Fund. As China manages to contain the virus and begins to recover, BMW plans to further boost its CSR efforts and stronger commitment to China’s social development, opening a new chapter of BMW Warm Heart Fund.
From Sep. 7th to 10th, the BMW China Culture Journey fleet consisting of national media, experts, scholars and others has deeply experienced Shenyang, Panjin, Chaoyang and Fuxin. Focusing on the three representative cultures of Liaoning Province - Manchu Culture, Liaohekou Culture and Hongshan Culture, members of the fleet immersed themselves in tangible and intangible cultural heritages of Liaoning, such as the Shenyang Palace Museum, Manchu Folk Embroidery, The Craft of Shipbuilding in Erjiegou, National Park of Niuheliang Archaeological Site and Fuxin Agate Carving Skill.
Shenyang/Beijing. The First-Ever BMW iX3, produced by BMW Brilliance, makes its debut and starts presale in China at the night of Sept 13th, culminating BMW’s “Year of NEV”. As BMW Group’s first model to offer the fifth-generation of BMW eDrive technology, this model will bring consumers a new choice of e-mobility with zero emission, long e-range, high energy-efficiency and intelligence, electrifying the premium NEV market.
(GANSU/QINGHAI) – From September 2 to 8, a fleet of BMW X3 completed a journey under the theme of “Crossing the Starry Skied Gobi Desert” in the vast landscape of the Gansu-Qinghai region. The BMW X3 manifests its adventurous “X family” spirit backed by superior off-roading capability and its unparalleled agile handling, fulfills the yearning for new life possibilities and the desire to live life to the fullest.
Today, the 2020 BMW China Culture Journey themed “Trace the Root of Liaohai Culture, a Spiritual Homeland of Continuity and Preciousness” kicks off in Liaoning Province. The BMW China Culture Journey fleet consisted of national media, experts, scholars and others will experience in-depth tangible and intangible cultural heritages in Liaoning in the following four days. Launched in 2007, BMW China Culture Journey has now arrived in Liaoning to contribute to the local development of the culture and tourism industry with innovative approaches.
(Chongqing) On August 29, the 2020 BMW Children’s Traffic Safety Education traveled to Chongqing and staged a two-day pop-up event at Longfor Times Paradise Walk. The event open to the public brought a feast of education on traffic safety that was both educational and entertaining to children and their parents before the start of a new school semester.
Chengdu. On July 24, the 2020 Chengdu Motor Show takes place as scheduled. The BMW Group once again shows strong product offensive with a variety of BMW and MINI models. It demonstrates the latest innovative achievements from its “customer-centric” product strategy, as well as its confidence in the Chinese market.
Beijing: On July 23, the First 2020 Sanlian Humanistic City Award "My City Forum" and BMW Brilliance Sustainability Report 2019 Launch was successfully held. At the forum, BMW Brilliance released its seventh Sustainability Report since 2014 - "BMW Brilliance Sustainability Report 2019" (hereinafter referred to as the Sustainability Report). According to the Sustainability Report, BMW Brilliance ranked #1 in the Automotive Enterprise Green Development Index and retained its National Green Plant status in China. By the end of 2019, BMW Brilliance has achieved 100% renewable electricity in the production, and become a role model for implementing smart and green manufacturing in China.
On July 14, the BMW Group world premiered the first-ever BMW iX3. As the first model to offer the fifth generation of BMW eDrive technology, it will bring BMW fans worldwide a new experience of sheer driving pleasure with zero emission, long e-range and high energy efficiency.
(Beijing) On June 1, the “One Helmet, One Belt” Charity Roundtable Discussion and the 2020 BMW Children’s Traffic Safety Education (CTSE) Online Launch Ceremony, jointly held by BMW and China Children's Press & Publication Group (CCPPG), puts across its traffic safety message to the public through a full range of media platforms including websites, mini-programs, and apps. BMW announces at the roundtable discussion: BMW will promote “BMW Good Driver” and “BMW Good Rider” initiatives to respond to the “One Helmet, One Belt” Traffic Safety Campaign initiated by the Traffic Management Bureau of the Ministry of Public Security while continuing to provide children’s traffic safety education via innovative online platform.
(Beijing) On May 14th, BMW China and BMW Brilliance donated epidemic prevention materials worth RMB 700,000 to left-behind and migrant children in 44 BMW JOY Home schools across the country, including 151,700 children masks, 22,900 adult masks, 3 temperature screening doors, 461 contactless infrared thermometers, 1,719 disinfectants and antimicrobial rinse-free hand sanitizers, funded by the China Charity Federation-BMW Warm Heart Fund. These materials will be fully delivered to teachers and students in these 44 schools within the next few days. The delivery of these epidemic prevention materials solved the urgent need of these 44 schools to resume classes in time, and provided much-needed epidemic prevention materials for teachers and students.
On April 1, BMW Brilliance Tiexi New Plant celebrated its start of construction, a milestone event that signals BMW Brilliance’s further deepening of its localized development strategy, which will lay a solid foundation for richer product lines and the series production in 2022. With the ongoing outbreak of COVID-19 in both China and abroad, the battle against the pandemic has entered a challenging period. BMW Brilliance introduced multiple measures to ensure its employee’ health and safety before resuming work and production, and had its 3 millionth car rolling off the production line in just the second week after it resumed production. Meanwhile, the construction of the key project Tiexi New Plant is also moving forward as scheduled.
On February 27, BMW Brilliance rolled off the 3 millionth locally produced BMW, a BMW 530Le E-range Extension, from the production line of its Plant Dadong in Shenyang. At the same time, the joint venture announced the launch of the PHEV in China.
On February 27th, BMW Brilliance rolled off the 3 millionth locally produced BMW from the production line of its Plant Dadong in Shenyang. The increase from 2 million to 3 million cars produced has been achieved in just 2 years. The surge reflects BMW Brilliance’s continued high-quality development and the success of BMW in China’s premium market. The three millionth car – a new BMW 530Le E-range Extension – also serves to launch BMW’s “The Year of NEV”. As well as a New Energy Vehicle product offensive led by the much-anticipated BMW iX3, BMW Brilliance will also extend its future mobility leadership by further developing its R&D and production capabilities in 2020.
(Beijing) On February 14th, BMW China and BMW Brilliance announced a donation of RMB 5 million to the Liao Ning Charity Federation via the China Charity Federation BMW Warm Heart Fund to support Shenyang in its battle against the novel coronavirus pneumonia.
(Beijing) On February 12th, BMW China and BMW Brilliance announced to donate a further 25 million RMB to fight the battle against the novel coronavirus pneumonia (NCP) in China. The donation will go to the China Population Welfare Foundation through the “Health Angel – Health Volunteer Action” program and will be used for the purchase of urgently needed medical equipment including monitors and non-invasive ventilators for hospitals in Wuhan as well as other cities in Hubei Province. The donation will further be used to fund the first national mental health and counselling hotline for all frontline medical personnel, patients and volunteers.
(Beijing) On January 26th, BMW China Automotive Trading Ltd. and BMW Brilliance Automotive Ltd. donated RMB 5 million to Hubei Charity Federation via the China Charity Federation BMW Warm Heart Fund to fight the novel coronavirus outbreak in Wuhan and the greater Hubei Province.
(Beijing) On December 20th, the China Automotive Technology and Research Center officially released the “2019 Automotive Enterprise Green Development Index” commissioned by the Department of Energy Conservation and Comprehensive Utilization of the Ministry of Industry and Information Technology. The index is the first in China to evaluate the transparency of information related to the auto industry’s green development and assess the industry’s level of green development. The evaluation involves 85 enterprises that manufacture more than 1,000 units of passenger cars each year. According to the index, BMW Brilliance Automotive Co., Ltd. (“BMW Brilliance”) ranks first with an index value of 80.21.
(Hulunbuir) The 2019 BMW Mission 3 National Final concluded in Hailar of north China’s Inner Mongolia Autonomous Region. Three racers were awarded the championship title in a triplet of final games among 106 candidates. The three champions won the ultimate prize, BMW Driver Training Program, which is to compete on the Nürburgring race track and travel to German to experience the country’s unique driving culture. The championship was also awarded to a team for their excellent teamwork through 4 exciting winter games.
(Shenyang) BMW Brilliance’s Plant Tiexi today hosted an immersive Art Experience event with the theme “Unique Art, Inspired by Industry”. As the first automotive production plant in China appointed a National AAAA Tourist Attraction, Plant Tiexi is a leading example of industrial tourism for the way it innovatively fuses industry and art. During the Art Experience, BMW Brilliance and Tsinghua University’s Academy of Arts & Design unveiled a jointly developed new range of “Creator” art installations. Plant Tiexi also staged a bespoke fashion show featuring a range of unique styles that showcased the dramatic elegance of industry and art united.
(Guangzhou) On Nov.22nd, 2019, The BMW Group launched the All-new BMW 3 Series models including the 320i Sport line, 320Li M Sport Package, 330i M Sport Package Dark Edition and 330Li M Sport Package Dark Edition. The new models retain the renowned sportiness of the iconic BMW 3 Series while offering a new level of dynamic performance and exclusive luxury to Chinese customers. The 325 model variants of the 7th generation BMW 3 Series were launched in the Chinese market in June. The new model became the icon and was popular among Chinese customers with its brand new design language, outstanding driving dynamics, pioneering technology and luxurious quality.
(Beijing/Shenyang) BMW Brilliance Automotive announced today the appointment of Dr. Franz Decker as Senior Vice President Technology & Manufacturing, effective from January 1st 2020. Dr. Decker is currently Vice President Strategy & Logistics of the company. His predecessor Mr. Daniel Schaefer will return to Germany to assume new responsibilities within BMW Group.
(November 14th, Beijing) The 2019 BMW China Culture Journey Intangible Cultural Heritage Exhibition, held in collaboration with the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding (the “Innovation Center”) and BMW Brilliance Automotive Ltd., opened today at the 798 Art Center in Beijing. The Exhibition, which fully showcases the social achievements developed by the Innovation Center, well illustrates the innovation and transformation of intangible cultural heritage achieved since the program was upgraded in 2016. During the opening ceremony of the Exhibition it was revealed that the BMW China Culture Journey Tour Guide in Hainan is now available, highlighting the cultural sites visited on this year’s Tour. Illustrating some of the benefits of the program, it was also shared that five intangible cultural heritage inheritors from Hainan had completed their advanced training at Tsinghua University’s Academy of Arts & Design and have already started producing marketable products under the guidance of academy professors.
(Jiangxi) From 7-11 November, the new BMW X1 national media test drive under the theme of “Live a Happy Life” took place in Jiangxi. As part of the event, a group of journalists had the chance to embark on a journey of discovery, and to experience the gorgeous design, cutting edge technology, and high performance of the new BMW X1. Participants were given a glimpse into the BMW X1 lifestyle with two separate routes designed to demonstrate the versatility of the new vehicle, whether cruising through on-road scenery, or conquering cross-country trails.
(Beijing) On Nov.1st, BMW Education of Sales & Service Talent (BEST) Beijing training base opens at Beijing Changping Vocational School. As the first ever premium automobile manufacturer in China that conducted talent training in the form of school-enterprise cooperation, BMW implements Germany’s mature dual vocational education system, which combines professional knowledge and apprenticeships in dealerships. It has fostered thousands of high-quality professional service talents for China’s auto industry.
(Chongqing) From October 12 to 19, a “Turn The X-tyle On” city crossover race was staged in the mountainous city of Chongqing in western China. Starring the show was a fleet of The X2 which combines extrovert dynamic looks, agile handling and a host of innovative connectivity features, driven by a group of young or young-at-heart urban elites keen to see their personal character reflected on the road through an emotionally-engaging car. The urban race saw The X2 navigating themselves ably through a labyrinth of roads, taking the drivers on a journey of discovery of the car, of life, and of themselves.
(Beijing) On Oct. 11, the BMW X1 LCI, which promotes diverse lifestyles, and the Innovative BMW X2, which highlights individuality and fashion, are jointly launched nationally. The new BMW X1’s exterior adopts the latest BMW X Family design language with fully-upgraded configurations and connectivity features, which further meet young family users’ pursuits of high quality life. The target users of the New BMW X1 are people who yearn for diverse lifestyles and love to enjoy their lives with family and friends. The Innovative BMW X2 expresses youngsters’ pursuits of fashion and style with unqiue design, innovative technologies and a fully-optimized driving dynamic system. The target users of the Innovative BMW X2 are those who are not afraid to break boundries and to be trendsetters.
(Beijing) On the occasion of the 70th anniversary of the founding of the People’s Republic of China, the 2019 China Friendship Award ceremony was held at the Great Hall of the People. Dr. Johann Wieland, the President and CEO of BMW Brilliance Automotive Ltd, received this award for his long-term commitment and contribution to Sino-German cooperation, the revitalization of northeastern industrial bases, the promotion of intelligent manufacturing and high-quality development in China’s auto industry.
Quanzhou: Following the program’s kickoff in Shenyang, Suzhou, Wenzhou and Xi’an, the 2019 BMW Children’s Traffic Safety Education (CTSE) project launches in Quanzhou today. The pop-up store is open to the general public for free at Quanzhou Puxi Wanda Plaza on September 21st and 22nd. With its inventive design, unique educational approach and interactive activities, the pop-up store brings local parents and children on a fascinating traffic safety education tour. Quanzhou is the last stop of 2019 BMW CTSE, successfully wrapping up the five-month pop-up event that has attracted nearly 5,000 parents and children, and influenced more than 550,000 people.
Shenyang: On September 9th, the BMW Brilliance Automotive Ltd. Sustainability Report 2018 (hereinafter referred to as the Sustainability Report) was officially launched. According to the Sustainability Report, BMW Brilliance's Corporate Average Fuel Consumption reached 5.84L/100km (a 5.3% decrease from 2017), maintaining top ranking among automobile joint ventures in China.
Xian: Following the program’s kickoff in Shenyang, Suzhou and Wenzhou, 2019 BMW Children’s Traffic Safety Education (CTSE) launches in Xi’an today. The pop-up store is open to the general public for free at Wanda Xi’an ONE on August 31st and September 1st. With its inventive design, unique educational approach and interactive activities, the pop-up store brings local parents and children on a fascinating traffic safety education tour as the new academic year begins.
(Shenyang) On July 22nd, the 2019 BMW JOY Home Football Tournament Summer Camp, jointly organized by China Charity Federation-BMW Warm Heart Fund and China Education Development Foundation, officially kicked off in Shenyang. Ten joyful football teams from BMW JOY Home schools nationwide will spend a week competing on the football pitch and sharing the joy brought by football.
Haikou, Hainan, July 13th - The 2019 BMW China Culture Journey, featuring the theme “Explore Hainan Island, A Spiritual Homeland of Originality and Glamour”, successfully completed its tour in Hainan today, with the fleet visiting over 20 intangible cultural heritage items during the six-day visit.
Haikou, Hainan, July 8th - 2019 BMW China Culture Journey, featuring the theme “Explore Hainan Island, A Spiritual Homeland of Originality and Glamour”, kicked off its visit to Hainan, with the mesmerizing Hainan Tiger Dance. With the six-day journey to discover Hainan’s intangible cultural heritage, the BMW China Culture Journey fleet will carry a range of participants including members of the media, entrepreneurs, scholars and BMW car owners.
(Beijing) The national media test drive of the All-new BMW 3 Series was successfully held between June 26th and July 2nd. The event started from Tianjin V1 International Racetrack, and finished at Jinhai Lake in Beijing, demonstrating the perfect balance of sheering driving pleasure and thrilling luxury.
(Beijing) On June 22nd, 2019, the all-new BMW 3 Series was launched at Wuqing V1 racetrack, opening the 7th chapter of legendary history of BMW 3 Series. As the 4th localized generation of 3 Series, it continues to offer both standard wheelbase and long wheelbase models along with 18 high-value standard configuration, underpinning BMW Brilliance’s commitment to Chinese customers. The MSRP announced for six BMW 325 Li and BMW 325i models are starting from RMB 313,900 to 363,900. Other models including BMW 320i/320Li/339i/330Li will be launched next year.
(Beijing) On June 12th, 2019, Lingyue Digital Information Technology Co., Ltd. (hereinafter referred to as "Lingyue") was officially opened in Beijing, thereby accelerating BMW's customer-centric digital transformation. Lingyue was incorporated in January 2019, as a 100%-owned subsidiary of BMW Brilliance Automotive Ltd. (BBA). As the first independent digital company within BMW Group worldwide, Lingyue reflects BMW's full commitment to drive innovation and customer-centricity in the digital era. Ms. Alice Mei is appointed President and CEO of Lingyue, taking full overall responsibility for operation and management of the new company.
(Beijing) On June 3rd, BMW Brilliance announced start of pre-sale for the All-new BMW 3 Series, as well as the suggested retail price for 325i and 325Li starting at RMB 313,800 & 323,800 respectively. Dealers nationwide can start accepting orders for all launching variants: 325Li, 325i, 330Li, and 330i. With total of 18 high-valued features equipped as standard for all variants, the All-new BMW 3 Series once again set a benchmark for the industry with the good combination of sportiness, luxurious well-being, and innovative technology.
Shenyang: On May 25th, the 2019 BMW Children’s Traffic Safety Education (CTSE) program, themed “Creating Civilized Roads for Our Children’s Safe and Joyful Future”, kicked off at the Mixc in Shenyang. With its inventive design, unique educational approach and interactive activities, the pop-up store attracted a large number of children and parents. As a Corporation Social Responsibility event, the pop-up store is open to the general public for free to promote children’s traffic safety on May 25th and 26th. Over the next five months, CTSE will be launched as pop-up events in Qingdao, Yinchuan, Ningbo, Nanning and Shenyang.
(Beijing) On May 15th, BMW’s “Take Our Responsibility, Share BMW Joy – 2019 BMW Corporate Social Responsibility Forum” was successfully held in Beijing. In conjunction with the 10th anniversary of the China Charity Federation BMW Warm Heart Fund and the 15th anniversary of BMW Children’s Traffic Safety Education, BMW took the opportunity to reflect on the past to enlighten the future at the forum, releasing a series of corporate social responsbility (CSR) innovations that included:
• The launch of the “Children’s Traffic Safety Education Guide” in collaboration with the China Children’s Press and Publication Group, which is guided by the Traffic Management Bureau of the Ministry of Public Security and funded by the China Charity Federation BMW Warm Heart Fund;
• The start of the writing process for the “Joyful Sports Guidebook”, which focuses on the capacity building of rural teachers and social volunteers to promote the healthy development of left-behind children and migrant children, also funded by the China Charity Federation BMW Warm Heart Fund
(Shenyang/Beijing) The locally produced all-new BMW 3 Series has just made its world premiere under the spotlight of 2019 Shanghai Auto Show. As scheduled, it was now officially put into production at the BMW Brilliance (BBA) Plant Tiexi. With the cutting-edge infrastructure of the BBA Plant Tiexi and the intensive application of “Industry 4.0” technology, the all-new BMW 3 Series implements a “Zero Defect” production concept throughout its production process, to ensure its premium quality.
(Shenyang) BMW Brilliance Automotive Ltd. (BBA) is fully implementing its localisation strategy and laying the foundations for the next phase of its high-quality development. On April 26, BBA held the groundbreaking ceremony of its Plant Dadong extension project in Shenyang. The extension project will further upgrade BBA’s Shenyang production base and future-proof the Dadong production system. Start of production at the Plant Dadong extension is scheduled for 2022.
(Shanghai) On April 16, 2019, the all-new BMW 3 Series Long Wheelbase and Standard Wheelbase models made their debut at Auto Shanghai, marking a new chapter in the successful development of BMW Group and BMW Brilliance in China. The seventh generation of this sporty model comes with progressive design, striking innovation and next level of well-being, setting a new benchmark in the premium sports sedan segment.
(Beijing) On April 16, 2019, the locally produced all-new BMW 3 Series models will debut at the 2019 Shanghai Auto Show. The new model has been developed synchronously alongside the new overseas version, while offering the long wheelbase and standard wheelbase versions tailor-made for Chinese users. In keeping with its sporting origins, this generation embodies progressive design, unrivalled dynamics, striking innovations and next level of well-being.
(Shenyang/Beijing) On March 26, BMW Brilliance honoured 5 top-performing suppliers with the BMW Brilliance Quality Excellence Award at the 2019 Grand Supplier Day. The suppliers Shenyang Minghua Mould & Plastic Technology Co., Ltd., Faurecia (Shenyang) Automotive Systems Co., Ltd., Mianyang Xinchen Engine Co., Ltd., Liaoning Changjiu Logistics Co., Ltd., and Tianjin Shougang Steel Trade Co., Ltd. were recognised for providing outstanding goods and/or services to BMW Brilliance in 2018 in the categories of: Plant Dadong supplier, Plant Tiexi supplier, Powertrain Plant supplier, Logistics Services supplier and Indirect Purchasing supplier. In total, 15 suppliers were initially nominated. The key criteria for nomination included consistently excellent quality of goods or services, excellent supply chain management and strong evidence of continued efforts towards BMW Brilliance’s “Zero Defect” objective.
(HANGZHOU) — From February 26 to March 2, a cool journey of urban discovery featuring the New BMW 1 Series Sedan M Sport took place in Hangzhou under the theme “My Style My Speed”. The model with its trendier and sportier looks, outstanding driving performance and intelligent technologies made itself the ideal car for the adventure-spirited with a flair for urban fun to rediscover the dynamic side of the time-honored city on a thrilling journey that saw the participants complete a series of challenging and interesting tasks, redefining being young as “My Style My Speed”.
(Beijing) As pioneer of the premium sports sedan segment, the BMW 3 Series Sedan is on the cusp of ushering in a new generation. Recently, BMW Brilliance Automotive Ltd. announced the upcoming launch of the new edition BMW 3 Series Sedan long wheelbase in 2019. The new model is tailor-made for Chinese customers as it showcases the unique charm of a classic sports sedan whilst adopting the all-new BMW design language, enhanced sports performance, innovative technology and exclusive luxury experience.
(Beijing) Today marks the grand opening of the 2018 BMW China Culture Journey Intangible Cultural Heritage Exhibition at the Academy of Arts at Tsinhua University. The Exhibition is a joint endeavor between BMW China Culture Journey and the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding. At the opening ceremony, BMW China Culture Journey unveiled a series of social transformation achievements, which is under guidance of BMW strategic corporate social responsibility, including the "Yushu Impression" Series of Products, which have recently realized marketization.
Xi’an - On November 8, the final of 2018 BMW & MINI National Aftersales Service Competition for Excellence successfully concluded in Xi’an, Shanxi province. The competition that represents the highest level of aftersales services of BMW and MINI was held by BMW China Training Academy every other year, aiming to improve the operational level of dealers so as to deliver higher quality aftersales services for the customers. BMW and MINI have long taken the lead in the area of aftersales services, as the professionalism - “Credible, Professional, Passionate and Innovative” of BMW and MINI aftersales staff are consistently embodied in their daily work. BMW and MINI continuously gain customers’ trust with their customer-centric aftersales service.
(Shenyang) Today, the BMW Brilliance Automotive Ltd. Sustainability Report 2017 (hereinafter referred to as the Sustainability Report) is officially launched. Within the Sustainability Report, BMW Brilliance upgraded its sustainability strategy. According to the data jointly released by the Ministry of Industry and Information Technology and three other ministries, BMW Brilliance cut its corporate average fuel consumption to 6.17 liters/100 kilometers in 2017 (compared to 6.69 liters/100 kilometers in 2016), remaining the top-ranked joint venture in China in standard rate. In the meantime, BMW Brilliance is actively contributing to the implementation of China’s green manufacturing strategy, receiving the National Green Plant award as one of the first companies in the green manufacturing demonstration list published by the Ministry of Industry and Information Technology in September 2017.
(SHANGHAI) The BMW Aftersales Day kicked off at BMW Experience Shanghai with the theme “Your Trust, Our Mission”. As an ideal platform through which BMW demonstrates its aftersales services to the public in 2018. The BMW Aftersales Experience Day innovatively presented a total of 14 aftersales service programs, in an aftersales feast that is visually and audibly pleasing and highly engaging. This thoughtfully prepared event spoke volumes for BMW’s customer-centric direction that are based on the quality of work and with “value, convenience and care” at their core.
Munich/Shenyang. The BMW Group sets the course for the next chapter of its successful business development in China. With a long-term contract extension for the joint venture BMW Brilliance Automotive and extensive investments for further expansion of the production capacity, the company plans to drive dynamic growth in the world’s largest automobile market.
Yushu, Qinghai, 31st July - Following the theme “Trace the Source of the Three Rivers; A Spiritual Homeland of Grandeur and Spectacle”, 2018 BMW China Culture Journey’s Visit in Yushu has successfully come to a close for another year after visiting more than 40 sites of cultural heritages and natural landscapes. The results of the visit were released during the gala dinner and are summarized as follows: 1) successfully identified and selected 10 Tibetan inheritors of traditional crafts from Yushu who demonstrate excellent innovative potential to complete their studies at the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding; 2) release the research results of the “Yushu Development Support Program”; 3) integrate design and marketing forces to help integrate intangible cultural heritage into modern life, to explore the innovative method of intangible cultural heritage safeguarding; 4) cooperate with Mafengwo, the well-known travel website, to prepare the BMW China Culture Journey Tour Guide in Yushu.
Yushu, Qinghai, 25th July - The largest annual event across the Tibetan plateau, as one of the most famous examples of intangible cultural heritage in Yushu——the “Horse Racing Festival” was held at Zasiko Racecourse today. In the afternoon, the 2018 BMW China Culture Journey, co-organized by the Yushu Tibetan Autonomous Prefecture of Qinghai and BMW Brilliance Automotive Ltd. officially kicked off, launching a journey which has explored and visited Chinese traditional culture over the past 12 consecutive years. Taking the theme “Trace the Source of the Three Rivers; A Spiritual Homeland of Grandeur and Spectacle”, the BMW China Culture Journey fleet will thoroughly explore the local intangible and tangible cultural heritage and natural landscapes over the following 6 days.
Shenyang. As the passion of the World Cup Final held at the Luzhniki Stadium fades away, a new passion for football was ignited this week in Shenyang. On July 18th, the launch ceremony for the first BMW JOY Home Football Tournament Summer Camp, jointly organized by China Charity Federation-BMW Warm Heart Fund and China Education Development Foundation, was held in Shenyang. After the ceremony, Dr. Johann Wieland, President and CEO BMW Brilliance Automotive, representatives from BMW Brilliance Automotive Union Football Team, media representatives, and car owners had a friendly match with young players from BMW JOY Home football teams.
(Beijing) On July 17th, BMW Brilliance Automotive Ltd. (BBA) and Contemporary Amperex Technology Co., Limited (CATL) signed a Strategic Cooperation Agreement in Beijing to further extend their long-standing partnership in China. With the agreement, CATL becomes BBA’s strategic partner of Lithium-ion cells and will provide a long-term supply of next-generation high-voltage battery cells for all BBA New Energy Vehicles (NEVs) . BBA will also purchase from CATL a project to build battery production capacity in Ningde, Fujian Province, China, which will be used to produce high-voltage battery cells for BBA. The agreement follows the recent announcement by CATL to build a battery-cell factory in Erfurt, Germany, to supply BMW AG’s NEVs with next-generation cell technology.
(Xinjiang Uygur Autonomous Region) From June 28 to July 11, the All New BMW X3 Grand Tour under the theme of “Reborn for Limitless Exploration” was successfully held in west China’s Xinjiang province. Different from previous test drives, the tour adopted the innovative “relay” form with four completely different routes. As a member of the BMW X family, the all new X3 boasts athletic design, all-terrain performance and excellent handling, as well as the product claim “Made to be counted on”, which all perfectly coincide with Xinjiang.
Ningbo: 2018 BMW Children’s Traffic Safety Education (CTSE) lands in Ningbo today following the program’s kickoff in Beijing, Qingdao and Yinchuan. For the second time in its 14-year history, this program landed in this historic city. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.
Yinchuan: 2018 BMW Children’s Traffic Safety Education (CTSE) lands in Yinchuan today following the program’s kickoff in Beijing and Qingdao. For the first time in its 14-year history, this program landed in this historic city. Over the next five days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.
(LIJIANG/SHANGRI-LA) -- From June 20 to 25, a six-day test drive tour of the New BMW 2 Series Active Tourer has been held in Yunnan. Themed on “Free Spirit on the Road”, the journey started in Lijiang and continued all the way through Xiaozhongdian, Napa Lake and Pudacuo National Park to Songzanlin Lamasery. A series of modern life scenarios have been set up, including “image gallery”, “modern life dialogue”, “family picnic”, “star photography” etc. which fully demonstrated the BMW 2 Series as a car with great versatility and functionality for the new cool family.
Qingdao: BMW Children’s Traffic Safety Education (CTSE) lands in Qingdao today following the program’s kickoff in Beijing on May 30, 2018. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey. As the leading traffic safety education public advocacy project in the auto industry, BMW CTSE is rolling out the BMW Children’s Traffic Safety Ambassador program this year, engaging dealers, car owners, and associates to promote traffic safety education in schools with fun-filled activities.
(BEIJING, June 11) – The New BMW 2 Series Active Tourer officially hits the market with a lineup of four models including 218i Lifestyle, 218i Vantage, 218i Exclusive Sport Style, and 220i Luxury Style, with MSRP ranging from RMB 224,800 to RMB 294,800. The new models come with comprehensively upgraded sporty design, and cutting-edge connectivity as well as great functionality and versatility, providing the modern family with an exciting vehicle to embrace their world for modern life.
Beijing: On the eve of Children’s Day, the 2018 BMW Children’s Traffic Safety Education (CTSE), themed “Creating Civilized Roads for Our Children’s Safe and Joyful Future”, kicks off at Beihang University’s Tianxing Tennis Center. As the leading traffic safety education public advocacy project in the auto industry, BMW Children’s Traffic Safety Education has undergone 14 years of exploration and innovation. This year, BMW Children’s Traffic Safety Ambassador, a new voluntary service under CTSE, will engage dealers, customers, and associates to promote traffic safety education in schools with fun-filled activities. Over the next five months, the CTSE will be launched in Qingdao, Yinchuan, Ningbo, Nanning and Shenyang.
On May 28th 2018, BMW Brilliance successfully laid the foundation for Phase II of its High Voltage Battery Center. This marks another crucial step in BMW Brilliance's new energy vehicle localization strategy following the opening of the center just last October.
(CHENGDU, May 9, 2018) – Today, BMW Aftersales Spare Parts China-Europe Railway Express (Chengdu) Import Launching Ceremony wrapped up successfully at CRIntermodal Rail Container Terminal Chengdu. As the first premium car brand in China that adopts cross-border railway to import aftersales car parts, BMW, embracing China’s “Belt and Road Initiative” and taking advantage of Chengdu-Europe Express, is able to transport its aftersales parts from Germany to China. It will enhance the efficiency of BMW global supply chain and the logistics operations in western region of China, thus improving the service experience to Chinese customers.
(Beijing) On Apr. 26th, following the debut of the all-new BMW X3 at Auto China 2018 in Beijing, BMW Brilliance officially announced its recommended retail price of 399,800 to 585,800 RMB with the start of orders being taken nationwide. First launched in 2003, BMW X3 is the pioneer and leader of the global premium mid-size SUV segment, winning over 1.5 million customers worldwide with outstanding performance and reliability in the past 15 years. Now this model welcomes its third generation, and will start local production in China. The all-new BMW X3 is redefining its market segment with comprehensive improvements in athletic styling, luxury experience, intelligent connectivity, driving pleasure and comprehensive quality, redefining the premium mid-size SUV concept created by its predecessors.
(BEIJING, April 4, 2018) On April 3, BMW officially launched its flagship store on JD.com, leveraging the latter’s powerful e-commerce platform to provide customers with even more convenient and efficient online and offline aftersales service experience. BMW has also had in-depth discussions with JD.com in more areas. The initiative represents BMW’s latest major move in digital services and a significant breakthrough of JD.com in online retailing in the premium automotive aftermarket. Their cooperation has not only brought enhanced service experiences to customers but also set a new benchmark for online retailing of premium car brands.
(YAKESHI, Mar. 8) From March 5 to 8, a fleet of new BMW 3 Series staged an incredible snow and ice driving show and training courses by BMW Driving Experience in Hailar, Inner Mongolia. BMW 3 Series has always been a paragon of the sheer driving pleasure and stayed true to the driver as always. Together with BMW Driving Experience this time, the new BMW 3 Series is able to bring participants better understanding of the car and a safer journey of enjoying the sheer driving pleasure.
(Shenyang) On January 30th, BMW Brilliance Automotive Co., Ltd. celebrated the roll off of its 2 millionth car from the production line in Plant Dadong, Shenyang. Since the 1 millionth locally produced BMW car rolled off in 2015, BMW Brilliance’s production has soared to 2 million cars in just 3 years. This rapid increase reflects the brand’s success in the premium market in China. The 2 millionth car was BMW Brilliance’s latest new energy vehicle (NEV), the All New BMW 530Le iPerformance, and is solid proof of the joint venture’s strength in future mobility.
The BMW Brilliance (BBA) Industry vs. Art Crossover Experience was held at BBA Plant Tiexi in Shenyang today. The Crossover Experience explored how BBA has integrated state-of-the-art car manufacturing, innovative design and artistic elements to establish Plant Tiexi as the first Art Plant in China’s automotive industry. The press conference also revealed the winning entry and designer of the BMW Brilliance Plant Tiexi National AAAA Tourist Attraction Mascot Design Competition.
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