(Beijing) On June 30th, The Children's Traffic Safety Education in the West Public Welfare Workshop and 2022 BMW Children's Traffic Safety Education Kick-off Ceremony was successfully held in Beijing. A joint initiative was made by delegates of the Traffic Management Bureau of the Ministry of Public Security, BMW China, the China Education Development Foundation, the Youth Volunteer Action Tutorial Center of the Communist Youth League of China Central Committee and the China Children’s Press & Publication Group: pooling social strength together to keep the momentum of children’s traffic safety education in rural areas is a major step of building a beautiful countryside and a Peaceful China. Taking lead in responding to the needs of government and society, BMW China announced: on its 18th birthday, BMW Children’s Traffic Safety Education will undertake more responsibilities through creative content and extensive social collaboration. In 2022, under the guidance of the Traffic Management Bureau of the Ministry of Public Security, BMW Children’s Traffic Safety Education, together with the Youth Volunteer Action Tutorial Center of the Communist Youth League of China Central Committee and the China Education Development Foundation, will offer professional volunteer training on children’s traffic safety education for local traffic police, young teachers, university students, BMW customers and dealers in Xining and 5 other key counties for rural revitalization of Qinghai province, to co-build a safe and beautiful countryside.

In terms of content, the “Travel with Propriety” traffic safety propriety package, co-developed by BMW, the China Education Development Foundation and the China Children’s Press & Publication Group, will be used as the major teaching toolbox, to advance the “Travel with Propriety, Travel Safely with Children” initiative. In terms of social collaboration, under the guidance of the Traffic Management Bureau of the Ministry of Public Security, 2022 BMW Children's Traffic Safety Education, together with the Youth Volunteer Action Tutorial Center of the Communist Youth League of China Central Committee and the China Education Development Foundation, will enter schools and communities in the countryside of western China. Furthermore, BMW Children’s Traffic Safety Education will support 100 exemplary volunteer teams from a volunteer service project of the Communist Youth League of China Central Committee. After joining the professional children’s traffic safety education volunteer training, volunteers will deliver and promote the children’s traffic safety experience courses in local communities and schools with “Travel with Propriety” traffic safety propriety packages.

In recent years, along with high-quality development, car ownership has been increasing in western China. While the scarcity of traffic safety education and society resources must be heeded. With the growing complexity of traffic situation, the limitation of traffic safety publicity and education material is more serious. And the urban-rural gap of traffic safety education still exists. The Action Plan for Promotion and Education on Traffic Safety (2021-2023), issued by the Traffic Management Bureau of the Ministry of Public Security in early 2021, set the special task of improving and consolidating traffic safety education in western rural areas. Through the appeal of social cooperation, it aims at continually improving the publicity and level of traffic safety education, as well as the awareness of traffic safety, law and propriety, to support the rural vitalization strategy and the construction of a safe traffic environment.

BMW China puts sustainability as the core corporate strategy, which is anchored in three dimensions: environment, society and governance, with high focus on environment protection, as well as human being and society. During the event, President and CEO of BMW Group Region China Mr. Jochen Goller noted, “At home in China, BMW Group continues to create value for the Chinese customer, the local society and industry for mutual benefits. We firmly believe that good corporate citizenship encompasses the company’s social commitment well beyond pure business results. The success of BMW Children’s Traffic Safety Education and BMW CSR in China can be attributed to our dedication to reading the insights and understanding the actual demand of society and based on this deeply engaging with breakthrough ideas jointly with our stakeholders. The longstanding BMW Children’s Traffic Safety Education program brings our corporate strategy ‘At home in China’ to life.”

In 2021, to address the most pressing issues in public traffic safety awareness, BMW Children’s Traffic Safety Education first mooted the “Travel with Propriety” initiative through the innovative transformation and use of the Chinese traditional culture of “propriety”. The concept at the core of traffic etiquette is “propriety”: that is, the respect between people, the respect of order in the relationship between people, and the relationship between people and society. This takes form in several scenarios, characterized by three core concepts: “propriety” as a pedestrian, a passenger and a driver. Exploring points of connection between traditional culture and modern society, BMW Children’s Traffic Safety Education attracted extensive public attention and recognition and the “Travel with Propriety” initiative was known via city roadshows and online interactions.

Besides, under the guidance of the Traffic Management Bureau of the Ministry of Public Security, BMW Children’s Traffic Safety Education, joining forces with the China Children’s Press & Publication Group, donated the “Travel with Propriety” traffic safety propriety packages to nationwide traffic police and schools along national and provincial highways, to further promote children’s traffic safety education in schools, benefitting more than 190,000 students.

In 2022, upgraded to a new stage, the “Travel with Propriety” initiative will go to the western China, leverage the design power and be more visible and understandable in real and specific traffic scenarios. To popularize and apply the initiative further, the “Travel with Propriety” civilized traffic idea collection campaign will be launched. As a trailblazer of social innovation design serving the public welfare in auto industry, the creation of this campaign will vividly illustrate “Travel with Propriety” initiative in specific traffic scenarios.

During the workshop, representatives of different social partners reached consensus on improving children’s traffic safety education to build a safe and beautiful countryside.

At home in China, BMW Group China continues to create value for the customer, local society, and industry for mutual growth. BMW believes that a responsible business has its sights set beyond sales and profit, and instead puts more focus on engaging stakeholders to jointly address social issues and contribute to local communities. Closely following and with deep insights into the Chinese government and society’s major social agendas, BMW CSR targets three social issues—Culture Protection, Social Development and Environmental Protection—to continuously contribute to a better Chinese society through four flagship projects—BMW China Culture Journey, BMW Children’s Traffic Safety Education, BMW JOY Home, and BMW Beautiful Homeland Initiative.

(XINING) On August 15th, " Children's Traffic Safety Education Goes to the Western China - 2022 BMW Children's Traffic Safety Training Course" was officially launched in Xining, Qinghai Province. In the next two weeks, the BMW Children's Traffic Safety Education will go to 5 key rural revitalization counties in Qinghai Province, including Jainca County, Tongren County, Maqin County, Gonghe County, and Yushu, carrying out children’s traffic safety training courses in plateau areas with an average altitude of more than 3,600 meters. Under the guidance of the Traffic Management Bureau of the Ministry of Public Security, BMW Children’s Traffic Safety Education, together with the Youth Volunteer Action Tutorial Center of the Communist Youth League of China Central Committee, the China Education Development Foundation and the China Children’s Press & Publication Group, will offer professional volunteer training for local traffic police, young teachers, university students, BMW customers and dealers. After the training, the volunteers will go to the local campus to carry out the courses, promoting the development of children's traffic safety education in western rural areas.

At the kick-off ceremony of the 2022 BMW Children's Traffic Safety Education held in June of this year, BMW responded to the rural vitalization strategy, extensively engaged stakeholders, put forward the initiative of "Children's Traffic Safety Education Goes to the Western China" for the first time, and then immediately took action to implement the initiative. The training sites for the Children's Traffic Safety Training Course are all located in the plateau area of Qinghai Province, with an average altitude of over 3,600 meters, of which Yushu has an average altitude of 4,493.4 meters, setting a new record for the highest altitude reached by the BMW Children's Traffic Safety Education.

The “Travel with Propriety” traffic safety propriety package, co-developed by BMW, the China Education Development Foundation and the China Children’s Press & Publication Group, will be used as the major teaching toolbox, to advance the “Travel with Propriety, Travel Safely with Children” initiative. Through the method of "teaching a man how to fish", we will empower local traffic police, teachers, university student volunteers, BMW dealers and car owners to improve their teaching ability and professional level with diversified and systematic training courses, promoting the development of children’s traffic safety education in western rural areas. At the same time, the BMW Children's Traffic Safety Education will donate educational resources to local traffic police and schools, such as miniature module teaching aids, “Travel with Propriety” traffic safety propriety packages, traffic safety education magic boxes, safety yellow hats and children's traffic safety reading books, providing material support for the in-depth development of traffic safety education activities.

In recent years, with the economic development in the western region and the overall victory of poverty alleviation, the car ownership has been increasing in the western and rural areas, and the traffic situation is getting more complex. However, the gap between urban and rural areas in traffic safety education still exists, the awareness of traffic safety, law and propriety need to be improved, and there is an urgent need for children's traffic safety education.

At home in China, BMW Group China continues to create value for the customer, local society, and industry for mutual growth. BMW believes that a responsible business has its sights set beyond sales and profit, and instead puts more focus on engaging stakeholders to jointly address social issues and contribute to local communities. Closely following and with deep insights into the Chinese government and society’s major social agendas, BMW CSR targets three social issues—Culture Protection, Social Development and Environmental Protection—to continuously contribute to a better Chinese society through four flagship projects—BMW China Culture Journey, BMW Children’s Traffic Safety Education, BMW JOY Home, and BMW Beautiful Homeland Initiative.

(BEIJING) 28 May, ‘The Conference on the Improvement of Children’s Traffic Safety Education’ and ‘2021 BMW Children’s Traffic Safety Education Kick-off Ceremony’, jointly organized by BMW China, BMW Brilliance and China Communication Television Broadcasting Network, was held in Beijing. In response to calls from the Traffic Management Bureau of the Ministry of Public Security to improve traffic safety awareness, the BMW Children Traffic Safety Education joins forces with the China Children’s Press, under the guidance of the Traffic Bureau of the Ministry of Public Security, launch the ‘Travel With Propriety, Travel Safely With Children’ initiative, to help raise public awareness of propriety in traffic safety.

The Action Plan for Promotion and Education on Traffic Safety (2021-2023) issued by the Traffic Management Bureau of the Ministry of Public Security in early 2021 proposes the overarching goal, which is to strengthen the awareness among citizens of traffic safety, laws, regulations, and propriety.

The conference saw the launch of a joint advocacy in response to the Action Plan for Promotion and Education on Traffic Safety (2021-2023), incorporating the voices of attendees from various sectors of society including, public welfare groups such as the BMW Children’s Traffic Safety Education, the Road Traffic Safety Research Center of the Ministry of Public Security, China Children Press and Publication Group, as well experts in law, culture and communications, volunteers, and local traffic police. The advocacy seeks to comprehensively optimize and improve children’s traffic safety publicity and education efforts, strengthen collective social efforts to improve traffic safety, and contribute to the overarching goal of improving awareness of traffic safety, law, regulations and propriety.

President and CEO of BMW Brilliance Automotive Co. Ltd. Dr. Johann Wieland noted, “No responsibility, no premium. BMW’s corporate social responsibility philosophy states that a leading business must have a corporate mission that goes far beyond sales and profitability — it should seek to continuously contribute to the progression of society. The BMW Children’s Traffic Safety Education is one of our most successful CSR programs, having run for 17 years to date. With our partners, the BMW Children’s Traffic Safety Education continues to produce innovative content, and strengthen the integration of dealers, car owners, the general public and other stakeholders, making innovative contributions to the improvement of traffic safety education.”

In order to address the current gap in school and family education surrounding children’s traffic safety education, this year, the BMW Children’s Traffic Safety Education enrich the content with the concept of ‘Safety’, ‘Propriety’, ‘Regulations’ and ‘Legal’, which will released through the ‘Children’s Traffic Safety Education’ online platform ( http://jtaq.k618.cn) , providing teachers and students, as well as parents and children with a more convenient way to learn about the knowledge of traffic safety. This year, in keeping with the times, BMW will launch BMW Children’s Traffic Safety Education roadshows in four major cities — Beijing, Hefei, Nanjing and Shenzhen — which will be free and open to the public. Also, China Education Development Foundation BMW Warm Heart Fund will donate traffic safety education toolboxes, traffic safety propriety package, safety vests and yellow caps to the schools and organizations alongside, to provide resource support of traffic safety to schools and teachers, and further implement traffic safety education in school for quality education.

Representative of the China Children’s Press and Publication Group remarked, “Through the innovative transformation and use of the Chinese cultural value of ‘propriety’, the ‘Travel with Propriety, Travel Safely with Children’ children’s traffic safety education initiative addresses the most pressing issues in public awareness in a manner that is understandable and practical. The concept at the core of traffic etiquette is ‘propriety’: that is, respect between people, and the respect of order in the relationship between people, as well as the relationship between people and society. This takes form in several scenarios, characterised by three core concepts: ‘propriety’ as a pedestrian, passenger and a driver. This explores points of connection between traditional culture and modern society, helping parents and children to understand and practice ‘propriety’ through the marriage of knowledge and practical experience, thereby improving traffic safety awareness and behaviour. This is an excellent and innovative example of the promotion of traditional Chinese culture advocated by the government, in a ‘creative and transformative’ manner that effectively enhances awareness of traffic safety.”

(WUXI）On July 17th, 2021 BMW Children’s Traffic Safety Education Pop-Up Event commenced in Wuxi. Through relaxing and fun interactive games and activities, children and their parents gained awareness of traffic safety in an entertaining atmosphere. The event was aimed at instilling traffic safety knowledge through an unforgettable summer vacation activity.

The Wuxi pop-up event had all the classic elements of BMW Children’s Traffic Safety Education loved by children. Children learned traffic propriety knowledge through the experience of participating in the ‘AnAn Driving School’, ‘BMW Good Driver’, and ‘BMW Good Rider' programs. Traffic Challenge was also added as a new type of program in which parents guided their children to answer traffic safety questions at traffic scenes and also played a card game that replicates different traffic situations. Children learned about the traffic safety knowledge during the An’an Classroom. Parents and their children also enthusiastically participated in the “Please Give An’an Ambassador A Thumb Up!” session where they watched a volunteer education video of An’an Ambassador with great relish and gave the Ambassador applause at the end. The new additions and improvements to the programs further promoted the children’s traffic safety education goal of “Travel with Propriety, Travel Safely with Children” by engaging children and their parents in actively practicing proper driving and riding behaviors and complying with traffic safety laws and regulations. Better driving and pedestrian propriety will help to establish a new sense of traffic civility throughout the community.

As a model enterprise in the China Road Traffic Safety Charity Alliance, which was founded by the Traffic Management Bureau of the Ministry of Public Security, BMW always has been deeply concerned in and involved with road traffic education and engaging the public in spreading awareness of driving propriety and traffic safety. This year’s BMW Children’s Traffic Safety Education was a proactive response to the call of the Traffic Management Bureau of the Ministry of Public Security to improve traffic safety publicity and education. Under the Traffic Management Bureau’s guidance, BMW cooperated with the China Children’s Press & Publication Group to jointly promote the event. Providing children’s traffic safety education through emphasizing communal values will help build long-term awareness.

In order to address the current gap in school and family education, and in knowledge transmission and comprehensive quality improvement surrounding children’s traffic safety education, China Education Development Foundation BMW Warm Heart Fund is the first organization to donate traffic safety education toolboxes, traffic safety propriety package, safety vests and yellow caps to schools and related institutions along the national highway to provide schools and teachers with resources of traffic safety education. The 2021 Traveling in Propriety series of children’s traffic safety and propriety experience online micro-class also saw the launch of a new “Children’s Traffic Safety Education” platform （http://jtaq.k618.cn). This year’s BMW Children’s Traffic Safety Education organically integrated four new educational themes of ‘Safety’, ‘Propriety’, ‘Regulations’ and ‘Legal’, to the existing experience class curriculum surrounding “preserving safety, being rule-abiding, civilized, and law-abiding” subjects. The traffic safety propriety package is designed to go with the new aspects of the curriculum, which together will help systematically help parents and students learn more efficiently and conveniently about traffic safety and propriety. 

The development of BMW Children’s Traffic Safety Education in the past 17 years exemplifies BMW’s long-term commitment to the Chinese society, and the program has benefited more than 100 million people. Established in 2019, BMW has continued to innovate and improve its original urban roadside Children’s Traffic Safety Education activities, focusing on the most popular ways to engage children and parents. Better processes, more lively and interesting content, and more interactive experiences have gradually enhanced the quality of participation of children and their families. In concert with the online micro classes and other linkages of the program, the BMW Children's Traffic Safety Education has realized seamless integration of its online and offline resources, an achievement which has brought increasing attention to children's road traffic safety education.

(HEFEI）On September 25th, 2021 BMW Children’s Traffic Safety Education Pop-Up Event commenced in Hefei where children can enjoy an interactive and multi-faceted journey of traffic safety. Colorful, entertaining, and guaranteed to make teaching fun, the event enabled children and parents actively involved to acquire an unforgettable memory and precious knowledge as well.

  The Hefei pop-up event came with four modules: “An An Classroom”, “An An Driving School”, “BMW Good Driver” and “BMW Good Rider”, “An An Ambassador” aiming to let children learn traffic safety etiquette knowledge in the context of daily traffic travel. The simulation scene designed according to the parent-child relationship allows children and parents to play various roles in transportation. While encouraging children to learn and master various safety knowledge, it also allows parents to have a further understanding of traffic etiquette in a subtle way. "An An Driving School" allows children to truly experience a series of emergencies that can be encountered in live traffic. The immersive experience is well received. In addition, the "please leave me a thumb up" section in the "An An Ambassador" delivered practical traffic etiquette such as "say thank you with your thumbs", which also won the unanimous approval of the children and parents.

  This year’s BMW Children’s Traffic Safety Education was a proactive response to the call of the Traffic Management Bureau of the Ministry of Public Security to improve traffic safety publicity and education. BMW cooperated with the China Children’s Press & Publication Group to promote the event. Focusing on the pain points and root causes of the promotion of civilized awareness in the current traffic safety environment, the "propriety culture" in the excellent traditional culture of the Chinese nation and the "civilized awareness" of traffic safety are well integrated, so that the public can understand and start fulfilling it as it has been implemented. Experts in traditional culture, educational psychology, traffic safety, laws and regulations, etc., sorted out that the core connotation of "civilized transportation" is "propriety": the mutual respect between people; the order between people and society. They also produced the core content of "the propriety of walking", "the propriety of riding in a car" and "the propriety of driving" based on the specific scenes. The connection point between traditional culture and modern society was found to help parents and children learn and understand the meaning of “propriety”, and the meaning of “the unity of knowledge and action”, thus improving traffic behavior and enhancing the awareness of civilization. This is not only an effective exploration to implement the "creative transformation and innovative development" of the government's promotion of excellent Chinese traditional culture, but also an innovative measure to effectively enhance the awareness of civilized traffic safety.

  The development of BMW Children’s Traffic Safety Education in the past 17 years exemplifies BMW’s long-term commitment to the Chinese society, and the program has benefited more than 100 million people. Established in 2019, BMW has continued to innovate and improve its original urban roadside Children’s Traffic Safety Education activities, focusing on the most popular ways to engage children and parents to participate in children’s traffic safety education. At the same time, BMW has also provided traffic safety education resources to schools through the BMW Love Fund of the China Education Development Foundation. Safety and civilized experience class series of micro-classes. Guided by strategic corporate social responsibility, BMW will continue to address practical issues across the community and in society by a series of activities like Children’s Traffic Safety Education. Through deeds that match our words, BMW is committed to be a driving force in sustainability.

(SEHNZHEN）November 13th-14th, 2021 BMW Children’s Traffic Safety Education Pop-Up Event commenced in Shenzhen where children can enjoy an interactive and multi-faceted journey of traffic safety. As the last leg of 2021 BMW Children’s Traffic Safety Education, the Shenzhen event brought to a successful end of the pop-up event series of the annual program of the year.

Besides the traditional modules: “An An Classroom”, “An An Driving School”, “BMW Good Driver” and “BMW Good Rider”, “An An Ambassador” , the well-designed flash play “Travel with Propriety” also shown in Shenzhen, aiming to let children learn traffic safety etiquette knowledge in the context of daily traffic travel. While encouraging children to learn and master various safety knowledge, it also allows parents to have a further understanding of traffic etiquette in a subtle way.

The Action Plan for Promotion and Education on Traffic Safety (2021-2023) issued by the Traffic Management Bureau of the Ministry of Public Security in early 2021 proposes the overarching goal, which is to strengthen the awareness among citizens of traffic safety, laws, regulations, and propriety. This year’s BMW Children’s Traffic Safety Education was a proactive response to the call of the Traffic Management Bureau of the Ministry of Public Security to improve traffic safety publicity and education. Under the topic of “Travel with Propriety, Travel Safely with Children”, 2021 BMW Children’s Traffic Safety Education well integrate the “propriety culture” in the excellent traditional culture of the Chinese nation and the “civilized awareness” to traffic safety. Additionally, the BMW Children’s Traffic Safety Education enrich the content with the concept of ‘Safety’, ‘Propriety’, ‘Regulations’ and ‘Legal’ to bring a interesting and different traffic safety course to children.

BMW cooperate with China Children’s Press and Publication Group to launch the “Travel with Propriety” traffic safety propriety package with the core content of "the propriety of walking", "the propriety of riding in a car" and "the propriety of driving" based on the specific scenes. The connection point between traditional culture and modern society was found to help parents and children learn and understand the meaning of “propriety”, and the meaning of “the unity of knowledge and action”, thus improving traffic behavior and enhancing the awareness of civilization. Up to now, BMW has donated 1230 traffic safety education toolboxes and traffic safety propriety packages to the schools and organizations, to provide resource support of traffic safety to schools and teachers, and further implement traffic safety education in school for quality education.

  Guided by strategic corporate social responsibility, BMW will continue to address practical issues across the community and in society by a series of activities like Children’s Traffic Safety Education. Through deeds that match our words, BMW is committed to be a driving force in sustainability.

(Beijing) On June 1, the “One Helmet, One Belt” Charity Roundtable Discussion and the 2020 BMW Children’s Traffic Safety Education (CTSE) Online Launch Ceremony, jointly held by BMW and China Children's Press & Publication Group (CCPPG), puts across its traffic safety message to the public through a full range of media platforms including websites, mini-programs, and apps. BMW announces at the roundtable discussion: BMW will promote “BMW Good Driver” and “BMW Good Rider” initiatives to respond to the “One Helmet, One Belt” Traffic Safety Campaign initiated by the Traffic Management Bureau of the Ministry of Public Security while continuing to provide children’s traffic safety education via innovative online platform.

At the charity discussion attended by representatives of the Traffic Management Bureau of the Ministry of Public Security, CCPPG , dealers, car owner volunteers, motorcycle clubs, and media, Mr. Jochen Goller, President & CEO of BMW Group Region China, and Dr. Johann Wieland, President & CEO of BMW Brilliance Automotive Ltd., issue an appeal via video for BMW car and motorcycle owners across China: “BMW is the first auto brand to respond to the ‘One Helmet, One Belt’ campaign in China. we’d like to say to all BMW car and Motorrad owners, our dealer partners, associates and friends, for the sake of yourselves, your loved ones and society as a whole, please pay attention to your driving behavior and etiquette – starting with ‘One Helmet, One Belt’, and become a BMW Good Rider and BMW Good Driver.”

As a participant in China Road Traffic Safety Charity Alliance, BMW has long been focusing on traffic safety education, calling on the public to pay attention to driving etiquette and traffic safety. In 2017, in response to the "China Good Driver" campaign launched by the Traffic Management Bureau of the Ministry of Public Security, BMW launched the "BMW Good Driver" initiative calling on BMW owners to obey traffic rules and practice traffic etiquette. BMW is also the first to respond to the “One Helmet, One Belt” safety campaign by introducing the “BMW Good Rider” initiative which, together with the “BMW Good Driver” initiative, calls on BMW car and motorcycle riders to wear safety belts and helmets correctly. Through the "BMW Good Rider" CSR campaign, BMW Corporate Social Responsibility calls on BMW motorcycle owners across the country to travel in full gear in all seasons, participate in safety training, and set a role model of traffic rule compliance and courteous driving.

“Traffic safety is about the safety of one's own life and the lives of others, and it is an important factor that affects people’s sense of happiness,” said Ms. Liu Chunyu, Deputy Director of the Publicity and Education Department of the Traffic Management Bureau of the Ministry of Public Security. “In view of the new mobility environment and the new ways of social communications which has put forward new requirements for traffic safety education in China, the 'One Helmet, One Belt' traffic safety campaign, as one of the priorities of the Traffic Management Bureau of the Ministry of Public Security for 2020, aims to further enhance the level of safety protection for motorcycle and electric bike riders and car riders, so as to reduce the road accidents and protect people’s lives to the maximum extent.” She added, “Road traffic safety is a systematic cause. We are committed to increasing cross-sector cooperation in the field of traffic safety, and hope that more companies with social responsibility and members of the public will join this action to create a better traffic safety environment for all.”

Given the pandemic prevention, CTSE quickly acted this year by shifting the focus of work from the real world to the virtual space. On Children’s Day, the Children’s Traffic Safety Education Online Platform, jointly established by CCPPG and Traffic Safety Research Center of the Ministry of Public Security, under the guidance of the Traffic Management Bureau of the Ministry of Public Security, is to be launched. The road safety charity program BMW CTSE becomes among the first programs to join the platform.

On the platform, BMW offers a series of online education modules including online game, AR exhibition, online training class and live-streaming room to meet the public needs for children’s traffic safety education and provides diversified support and services on three dimensions: In schools, teachers and volunteers can join forces with local traffic police to teach students about traffic safety; at BMW authorized dealerships nationwide, dealers can invite customers to their stores to attend CTSE ambassador training and traffic safety classes; and at home, parents can use the online platform's educational resources to teach their children about traffic safety awareness.

(Chongqing) On August 29, the 2020 BMW Children’s Traffic Safety Education traveled to Chongqing and staged a two-day pop-up event at Longfor Times Paradise Walk. The event open to the public brought a feast of education on traffic safety that was both educational and entertaining to children and their parents before the start of a new school semester.

The pop-up event received an all-round upgrade while retaining the classic format of the program. During the event, children could not only drive mini BMW electric cars at the “AnAn Driving School” but also ride mini BMW motorcycles with helmets on while learning traffic safety knowledge. In a positive response to “One Helmet, One Belt” traffic safety campaign initiated by the Traffic Management Bureau of the Ministry of Public Security, this year’s pop-up event upgraded the “BMW Good Driver” module to a “BMW Good Driver” and BMW Good Rider” interactive photography zone where parents could take photos with their children. The pop-up event also featured a new “AnAn Warm Heart Ambassador” module where participants could operate on an interactive display and generate a cartoon-style “One Helmet, One Belt” poster of their own. The new “AnAn Warm Heart Ambassador” module was enthusiastically received by both children and their parents. The highlight, “Blind Lottery Box” component, involved an online interactive prize game accessed by scanning the official WeChat account of BMW CSR.

As a model corporate participant in China Road Traffic Safety Charity Alliance established by the Traffic Management Bureau of the Ministry of Public Security, BMW has been always focus on traffic safety education and call on the public to pay attention to driving etiquette and traffic safety. In 2017, in response to the "China Good Driver" campaign launched by the Traffic Management Bureau of the Ministry of Public Security, BMW launched the "BMW Good Driver" initiative calling on BMW owners to obey traffic rules and practice traffic etiquette. BMW is also the first to respond to the “One Helmet, One Belt” safety campaign by introducing the “BMW Good Rider” initiative which, together with the “BMW Good Driver” initiative, calls on BMW car and motorcycle riders to wear safety belts and helmets correctly. Through the "BMW Good Rider" CSR campaign, BMW Corporate Social Responsibility calls on BMW motorcycle owners across the country to travel in full gear in all seasons, participate in safety training, and set a role model of traffic rule compliance and courteous driving.

In view of the pandemic prevention, CTSE shifted part of its activities online. On Children’s Day, the Children’s Traffic Safety Education Online Platform, jointly established by China Children's Press & Publication Group (CCPPG) and Traffic Safety Research Center of the Ministry of Public Security, under the guidance of the Traffic Management Bureau of the Ministry of Public Security, was launched. BMW, as a representative of outstanding enterprises of the China Road Traffic Safety Charity Alliance, becomes among the first organizations to join the platform.

On the platform, BMW offers a series of online education modules including online game, AR exhibition, online training class and live-streaming room to meet the public needs for children’s traffic safety education and provides diversified support and services on three dimensions: In schools, teachers and volunteers can join forces with local traffic police to teach students about traffic safety; at BMW authorized dealerships nationwide, dealers can invite customers to their stores to attend CTSE ambassador training and traffic safety classes; and at home, parents can use the online platform's educational resources to teach their children about traffic safety awareness.

The BMW Children’s Traffic Safety Education is the longest-standing CSR program of BMW in China and has been around for 16 years. The program aims to help children learn about traffic safety and raise their awareness of road safety and self-protection in an engaging way that is both educational and entertaining. In 2018, BMW launched the “BMW Children’s Traffic Safety Ambassadors” program which joined hands with local traffic police, dealers, BMW owners, and associate volunteers to provide engaging traffic safety courses on school campuses. Aside from that, the program could also advance traffic safety education at schools and involve other stakeholders in the program. In 2019, BMW upgraded its city roadshows into popular pop-up events which would stage in the halls of city shopping malls and open to the public, which covered more than 710,000 visitors in previous year. In addition, BMW has partnered with CCPPG to release the Children’s Traffic Safety Education Guidebook under the guidance of Traffic Management Bureau of the Ministry of Public Security, devising teaching standards for the training of volunteers and ambassadors.

(Shenyang) On October 17, the BMW Children's Traffic Safety Education staged a two-day pop-up event open to the public at Palace 66 in Shenyang, spreading traffic safety knowledge to children and their parents in an both educational and entertaining way. As the last stop of 2020 BMW Children's Traffic Safety Education, the Shenyang event brought to a successful end of the pop-up event series of the annual program for the year.

The pop-up event in Shenyang greeted participating children and their parents as scheduled in an all-round upgrade format with innovative interactive modules. Responding positively to the “One Helmet, One Belt” campaign initiated by the Traffic Management Bureau of the Ministry of Public Security, this year’s pop-up event featured specially added motorcycling elements, such as “AnAn Driving School” where children could not only learn traffic safety knowledge but also enjoy themselves with driving mini electric BMW cars and riding mini BMW motorcycles with helmets on. The classic “Good BMW Driver” interactive photo-taking zone was also upgraded as “BMW Good Driver and BMW Good Rider”. And there was a new “AnAn Warm Heart Ambassador” zone where participants could operate on an interactive display and generate a cartoon-style “One Helmet, One Belt” poster of their own. The new “Blind Lottery Box” featured an online interactive prize game by scanning the official WeChat account of BMW CSR.

The BMW Children’s Traffic Safety Education is the longest-standing CSR program of BMW in China that has for 16 years focused on children’s traffic safety in a way relevant with related current public topics. In 2017, BMW launched the “BMW Good Driver” initiative in response to the “China Good Driver” campaign launched by the Traffic Administration Bureau of the Ministry of Public Security, calling on all BMW drivers to abide by traffic rules and practice traffic etiquette. BMW is also the first to respond to the “One Helmet, One Belt” campaign by introducing the “BMW Good Rider” initiative which, together with the “BMW Good Driver” initiative, calling on car drivers and passengers to correctly use seat belts and motorcycle and electric bike riders to correctly wear helmets.

In response to the COVID-19 outbreak in the first half of the year, the BMW Children’s Traffic Safety Education shifted part of its activities online. On the Children’s Day this year, Children’s Traffic Safety Education Online Platform, jointly established by China Children's Press & Publication Group (CCPPG) and Traffic Safety Research Center of the Ministry of Public Security, under the guidance of the Traffic Management Bureau of the Ministry of Public Security, was officially launched. BMW, as a representative of outstanding enterprises of the China Road Traffic Safety Charity Alliance, becomes among the first organizations to join the platform.

BMW offers a series of online education modules including online game, AR exhibition, online training class and live-streaming room to continuously provide children’s traffic safety education for the public during the epidemic. The online learning platform recorded more than 1.28 million views one hundred days after launch and has been widely used and excellently received by teachers, parents and dealers.

The development of BMW Children’s Traffic Safety Education in the past 16 years exemplifies BMW’s long-term commitment to the Chinese society, and the program has traveled to 69 cities in 20 provinces across the country and benefited over 100 million people. In 2019, BMW upgraded its original city roadshows into pop-up events that were staged in the halls of downtown shopping malls and made them freely open to the public, which have covered more than 710,000 visitors.

(Beijing) On November 8th, the 2019 BMW Children's Traffic Safety Education Guidebook and Joyful Sports Guidebook were officially launched. Following the launch ceremony, BMW Brilliance and BMW China volunteers held a children's traffic safety education class and a Joyful Sports Carnival for the children at Beijing Shijingshan Hua’ao School, the largest school for migrant children in Beijing. To lead by example as a pioneer of strategic CSR, BMW CSR released two guidebooks that aimed to enable social volunteers, traffic police, teachers, charity organizations and any member of the public interested in public welfare to provide children's traffic safety education and show love and care to left-behind children. The Children's Traffic Safety Education Guidebook and Joyful Sports Guidebook can be accessed for free on the official websites of the China Charity Federation and BMW Brilliance.

In 2005, BMW CSR officially launched BMW Children's Traffic Safety Education in China. This year marks the 15th anniversary of the program. During the execution of this program, BMW realized the urgent need for a practical and reliable children's traffic safety education curriculum. To address this need, guided by the Ministry of Public Security's Traffic Management Bureau and sponsored by the China Charity Federation-BMW Warm Heart Fund, BMW CSR produced the Children's Traffic Safety Education Guidebook in partnership with the Traffic Safety Research Center of the Ministry of Public Security and the China Children's Press & Publication Group. This guidebook contains a comprehensive children's traffic safety education curriculum and practical guidance for volunteering activities. Equipped with this guidebook and professional tools developed by the China Children's Press & Publication Group's, volunteers can deliver children's traffic safety education activities in schools, kindergarten and local communities upon completing professional training. The release of this guidebook shall promote the standardization and normalization of volunteer services to contribute to the development of volunteer services in the area of children's traffic safety education.

BMW Joy Home is a BMW CSR program tailored to help left-behind children and migrant children. In 2017, the program completed its upgrade from charity donations to the enabling of its beneficiaries, combining enabling strategies and stakeholder engagement to contribute to the development of children's physical and mental health. Sponsored by the China Charity Federation-BMW Warm Heart Fund, the Joyful Sports Guidebook contains 30 Joyful Sports lesson plans and videos that demonstrate the rules and flow of Joyful Sports games so that volunteers can successfully organize Joyful Sports activities. This guidebook aims to help rural teachers and volunteers plan and develop sports activities suited to local conditions to improve left-behind children and migrant children's physical and mental development. The guidebook shall be distributed to rural Physical Education teachers, volunteers and charity organizations nationwide for free.

Since its launch in 2018, BMW Children's Traffic Safety Education has led and trained BMW authorized dealers, car owners, associates, members of the media and the public to participate in volunteering activities under the guidance of the Ministry of Public Security's Traffic Management Bureau, providing children's traffic safety experience classes in schools, kindergartens and local communities. Till now, more than two million people have experienced children's traffic safety education classes held by BMW volunteers. BMW has also established 75 BMW Joy Homes across 29 provinces, cities and autonomous regions nationwide and set up 40 football teams in schools for left-behind children, benefitting more than 80,000 left-behind children and migrant children.

The Children's Traffic Safety Education Guidebook

Quanzhou: Following the program’s kickoff in Shenyang, Suzhou, Wenzhou and Xi’an, the 2019 BMW Children’s Traffic Safety Education (CTSE) project launches in Quanzhou today. The pop-up store is open to the general public for free at Quanzhou Puxi Wanda Plaza on September 21st and 22nd. With its inventive design, unique educational approach and interactive activities, the pop-up store brings local parents and children on a fascinating traffic safety education tour. Quanzhou is the last stop of 2019 BMW CTSE, successfully wrapping up the five-month pop-up event that has attracted nearly 5,000 parents and children, and influenced more than 550,000 people.

The pop-up store is launched at Quanzhou Puxi Wanda Plaza this morning with a new module, AN’AN Dubbing, where children and parents can learn traffic safety knowledge through dubbing traffic safety cartoon AnAn’s Story. At the same time, the online dubbing campaign has garnered the views and participation of nearly 200,000 parents and children, creating a nationwide craze for learning about traffic safety. In addition, classic modules such as “AnAn Classroom” and “AnAn Driving School” are also part of the pop-up event to promote children’s traffic safety through multiple teaching methods including immersion and VR technology.

To draw attention to traffic safety, Quanzhou has in recent years carried out a series of activities surrounding civilized traffic safety to expand socialization of traffic safety promotion and improve driving etiquette. As a leading advocacy program in the auto industry, 2019 BMW Children's Traffic Safety Education takes full advantage of its strengths, launching the "BMW Good Driver" civilized traffic initiative for the third year in a row.

For 15 years, BMW Children’s Traffic Safety Education has been addressing social issues and committed to continuous exploration and innovation, growing from small-scale solo activities to large-scale roadshows, and developing to engage with local communities to promote traffic safety knowledge.

As the longest-running children’s road safety education CSR program in China, the development of BMW Children’s Traffic Safety Education in the last 15 years exemplifies BMW’s long-term commitment to the Chinese society. The program has established a brand-new society-based education system to fill in the gap of traffic safety knowledge in school and at home. The program has been ongoing for 15 years with footprints across 69 cities in 20 provinces, benefiting and influencing more than 100 million people. In addition, the "BMW Good Driver" civilized traffic initiative has successfully engaged more than 32 million people through online and offline channels, garnering enthusiastic social response and fostering a harmonious traffic environment.

Xian: Following the program’s kickoff in Shenyang, Suzhou and Wenzhou, 2019 BMW Children’s Traffic Safety Education (CTSE) launches in Xi’an today. The pop-up store is open to the general public for free at Wanda Xi’an ONE on August 31st and September 1st. With its inventive design, unique educational approach and interactive activities, the pop-up store brings local parents and children on a fascinating traffic safety education tour as the new academic year begins.

The pop-up store is launched at Wanda Xi'an ONE this morning with a new module, AN’AN Dubbing, where children and parents can learn traffic safety knowledge through dubbing the traffic safety cartoon AnAn’s Story. In addition, there is an online dubbing campaign for more families to participate in, creating a nationwide craze for learning about traffic safety. At the same time, classic modules such as “AnAn Classroom” and “AnAn Driving School” are also part of the pop-up event to promote children’s traffic safety through multiple teaching methods including immersion and VR technology.

In order to effectively prevent and reduce road traffic accidents, Xi'an government implemented a "civilized traffic action plan" this year to maximize exposure on driving safety. As a leading advocacy program in the auto industry, BMW Children's Traffic Safety Education also focuses on adult driving, launching the "BMW Good Driver" civilized traffic initiative for the third year in a row.

For 15 years, BMW Children’s Traffic Safety Education has been addressing social issues and committed to continuous exploration and innovation, growing from small-scale solo activities to large-scale roadshows, and developing to engage with local communities to promote traffic safety knowledge.

As the longest-running children’s road safety education CSR program in China, the development of BMW Children’s Traffic Safety Education in the last 15 years exemplifies BMW’s long-term commitment to the Chinese society. The program has established a brand-new society-based education system to fill in the gap of traffic safety knowledge in school and at home. The program has been ongoing for 15 years with footprints across 68 cities in 20 provinces, benefiting and influencing more than 100 million people. In addition, the "BMW Good Driver" civilized traffic initiative has successfully engaged more than 32 million people through online and offline channels, garnering enthusiastic social response and fostering a harmonious traffic environment.

Changsha: In conjunction with "Learn from Lei Feng Day" on March 5th, BMW Corporate Social Responsibility collaborated with two dealers, Changsha Ruibao and Changsha Baoyue, as well as Hunan BMW Warm Heart Customer Club to set up the first BMW Children's Traffic Safety Ambassador training base in Changsha with the support of the Changsha Public Security Bureau's Traffic Police Branch. The training base will open recruitment to members of the public, offering professional training on the children's traffic safety experience course on a regular basis. Qualified volunteers will play their part in the local government's plan to promote children's traffic safety education in schools and local communities.

During the event, the China Charity Federation BMW Warm Heart Fund also donated 30 sets of "BMW Children's Traffic Safety Education – the Magic Suitcase of Safety Education" to the Traffic Police Branch of Changsha Public Security Bureau. Local traffic police and BMW Children's Traffic Safety Ambassadors will introduce these professional teaching aids into schools in three counties and six districts in Changsha to bring traffic safety knowledge to children, families, businesses and communities. In addition, teachers from the China Children's Press and Publication Group conducted onsite training for volunteers to experience the training's professionalism and interesting content.

As a volunteer service program under BMW Children's Traffic Safety Education, and guided by the Ministry of Public Security, the BMW Children's Traffic Safety Ambassador project recruits dealers, customers, associates and members of the public as volunteers. After undergoing professional training, volunteers are provided with teaching materials and aids to deliver children's traffic safety knowledge in schools, kindergartens and local communities. Launched over a year ago, the project has reached nearly 200 schools across the country and benefited nearly 70,000 children, achieving outstanding results in promoting and popularizing children's traffic safety education.

Launched in 2005, "BMW Children's Traffic Safety Education" is a BMW expert CSR program that targets children's road safety in China, and aims to improve children and adults’ road safety awareness. As the longest-running children's road safety education CSR program in China, BMW Children's Traffic Safety Education has been ongoing for 15 years with footprints across 68 cities, benefiting more than 490,000 people.

Shenyang: On May 25th, the 2019 BMW Children's Traffic Safety Education (CTSE) program, themed "Creating Civilized Roads for Our Children's Safe and Joyful Future", kicked off at the Mixc in Shenyang. With its inventive design, unique educational approach and interactive activities, the pop-up store attracted a large number of children and parents. As a Corporation Social Responsibility event, the pop-up store is open to the general public for free to promote children's traffic safety on May 25th and 26th. Over the next five months, CTSE will be launched as pop-up events in Suzhou, Wenzhou, Xi’an and Quanzhou.

The pop-up store was launched at the landmark building of The Mixc on the morning of the 25th with a new module, AN’AN Dubbing, where children and parents can learn traffic safety knowledge through dubbing the traffic safety cartoon AnAn's Story. In addition, there is an online dubbing campaign for more families to participate in, creating a nationwide craze for learning about traffic safety. At the same time, classic modules such as "AnAn Classroom" and "AnAn Driving School", are also part of the pop-up store to promote children's traffic safety through multiple teaching methods including immersion and VR technology.

Mr. Ji Xiaojun, the deputy director general of the Department of Publicity and Education, Traffic Management Bureau of Liaoning Provincial Public Security Department, said: "BMW's pop-up event today not only demonstrates the government and BMW's achievements in promoting children's traffic safety education at school, but also appeals to enterprises and our society to pay more attention to children's traffic safety education to create a safer traffic environment for children."

In China, for China. For 15 years, BMW Children's Traffic Safety Education has been addressing social issues and committed to continuous exploration and innovation, growing from small-scale solo activities to large-scale roadshows, and developing to engage with local communities to promote traffic safety knowledge. To meet the needs of more children and parents’ demands of children's traffic safety education, 2019 BMW CTSE was launched as pop-up events open to the general public in urban commercial centers. The setup includes interesting and educational scenarios for participants to learn about traffic safety.

At the same time, BMW Children's Traffic Safety Education will be producing the Children's Traffic Safety Education Guide in collaboration with the China Children's Press and Publication Group, guided by the Traffic Management Bureau of the Ministry of Public Security and funded by the China Charity Federation BMW Warm Heart Fund. This guidebook will provide practical children's traffic safety education lesson plans and samples of volunteer activities for teachers and volunteers. This publication of this guidebook will promote the standardization of volunteer services and the development of children's traffic safety education delivered by volunteers.

As the oldest BMW CSR program in China, the development of BMW Children's Traffic Safety Education in the last 15 years exemplifies BMW's long-term commitment to the Chinese society. The program has established a brand-new society-based education system to fill in the gap of traffic safety knowledge in school and at home. The program has been ongoing for 15 years with footprints across 68 cities in 20 provinces, benefiting and influencing more than 100 million people.

Suzhou: Following the program's kickoff in Shenyang on May 25th, the 2019 BMW Children's Traffic Safety Education (CTSE) program launches in Suzhou today. With its inventive design, unique educational approach and interactive activities, the pop-up store attracted a large number of children and parents. The pop-up store was open to the general public for free on June 15th and 16th to spread knowledge about children's traffic safety and bring local parents and children on a fascinating traffic safety education tour.

The 2019 BMW CTSE program is launched as pop-up events open to the general public in urban commercial centers. The setup includes interesting and educational scenarios for participants to learn about traffic safety. In addition to the classic modules, 2019 BMW CTSE also features a new module – AN’AN Dubbing. Through dubbing traffic safety cartoon AnAn's Story, children and parents absorb traffic safety information and retain more of the knowledge from the fun experience. There is also an online dubbing campaign for more families to participate in, creating a nationwide craze for learning about traffic safety.

Deeply invested in children's traffic safety for a long time now, BMW is acutely aware of the huge demand for traffic safety education in school. Until now, BMW has collaborated with local traffic departments, BMW dealers and BMW Warm Heart Customer Clubs to set up 9 BMW Children's Traffic Safety Ambassador training bases around the country. The training bases serve as a public platform to train volunteers to deliver children's traffic safety education knowledge in schools and local communities. Looking forward, BMW plans to expand to more cities, promoting and popularizing children's traffic safety education nationwide.

As the longest-running children's road safety education CSR program in China, the development of BMW Children's Traffic Safety Education in the last 15 years exemplifies BMW's long-term commitment to the Chinese society. The program has established a brand-new society-based education system to fill in the gap of traffic safety knowledge in school and at home. The program has been ongoing for 15 years with footprints across 68 cities in 20 provinces, benefiting and influencing more than 100 million people.

Wenzhou: Following the program's kickoff in Shenyang and Suzhou, 2019 BMW Children's Traffic Safety Education (CTSE) launches in Wenzhou today. With its inventive design, unique educational approach and interactive activities, the pop-up store attracted a large number of children and parents. The pop-up store was open to the general public for free on July 27th and 28th to spread knowledge about children's traffic safety and bring local parents and children on a fascinating traffic safety education tour.

The 2019 BMW CTSE program is launched as pop-up events open to the general public in urban commercial centers. The setup includes interesting and educational scenarios for participants to learn about traffic safety. In addition to the classic modules, 2019 BMW CTSE also features a new module – AN’AN Dubbing. Through dubbing traffic safety cartoon AnAn's Story, children and parents absorb traffic safety information and retain more of the knowledge from the fun experience. There is also an online dubbing campaign for more families to participate in, creating a nationwide craze for learning about traffic safety.

In recent years, with the launch of a series of activities such as "Give Way at Ped Xing, Enjoy Civilized Traveling", the law-abiding use of pedestrian crossings reached 97% in Wenzhou. As a leading advocacy program in the auto industry, BMW Children's Traffic Safety Education also focuses on adult driving, launching the "BMW Good Driver" civilized traffic initiative for the third year in a row. The program rounds up compelling civilized driving slogans online and turn selected ones into car stickers, linking stakeholders and engaging car owners to practice civilized driving etiquette, and in turn expanding social impact and influence on the wider public to foster a civilized travel culture in society.

In addition, in order to better contribute to children's traffic safety education in local communities, BMW Corporate Social Responsibility collaborated with Wenzhou Libao to set up a BMW Children's Traffic Safety Ambassador training base with the support of the Wenzhou Public Security Bureau's Traffic Police Branch. The training base serves as a public platform to train volunteers to deliver children's traffic safety education knowledge in schools and local communities.

As the longest-running children's road safety education CSR program in China, the development of BMW Children's Traffic Safety Education in the last 15 years exemplifies BMW's long-term commitment to the Chinese society. The program has established a brand-new society-based education system to fill in the gap of traffic safety knowledge in school and at home. The program has been ongoing for 15 years with footprints across 68 cities in 20 provinces and 16 BMW Children's Traffic Safety Ambassador Training bases across the country, benefiting and influencing more than 100 million people. In addition, the "BMW Good Driver" civilized traffic initiative has successfully engaged more than 32 million people through various online and offline channels, garnering enthusiastic social response and contributing to a harmonious traffic environment.

Beijing: On the eve of Children's Day, the 2018 BMW Children's Traffic Safety Education (CTSE), themed "Creating Civilized Roads for Our Children's Safe and Joyful Future", kicks off at Beihang University's Tianxing Tennis Center. As the leading traffic safety education public advocacy project in the auto industry, BMW Children's Traffic Safety Education has undergone 14 years of exploration and innovation. This year, BMW Children's Traffic Safety Ambassador, a new voluntary service under CTSE, will engage dealers, customers, and associates to promote traffic safety education in schools with fun-filled activities. Over the next five months, the CTSE will be launched in Qingdao, Yinchuan, Ningbo, Nanning and Shenyang.

As car parc grows in China, children's traffic safety issues have also increased. To enhance awareness of children's traffic safety, the Ministry of Public Security, the Ministry of Education and Central Committee of Communist Youth League have jointly called for the promotion of traffic safety education in primary and secondary schools through a series of related activities. Taking the lead to respond to the government's call, the 2018 BMW Children's Traffic Safety Education, joining hands with the Ministry of Public Security, and China Children's Press and Publication Group, has launched BMW Children's Traffic Safety Ambassador in school. The program will widely engage BMW dealers, customers and associates to be volunteer "ambassadors" to deliver children's traffic safety education nationwide through a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of "BMW Children's Traffic Safety Education – the Magic Suitcase of Safety Education" to nearly 200 schools across the country to promote children's traffic safety education in China.

Dr. Johann Wieland, President & CEO of BMW Brilliance Automotive Ltd., said: "At BMW, we recognize that a successful and responsible brand is not only about its products and technology: it has to deliver its values in a society. In line with our philosophy, BMW Children's Traffic Safety Education has developed from large-scale city roadshows to a public advocacy project that impacts public widely and deeply. This year, we are rolling out BMW Children's Traffic Safety Ambassador, a voluntary service that is inspired by the latest social issues and acts as a platform that brings us closer together with society. Our aim is to build a bridge to connect BMW with more people – to share our values and expertise with the wider public."

The 2018 BMW Children's Traffic Safety Education will continue to focus on adults’ civilized driving, engaging BMW customers, dealers and associates at a deeper level through the "BMW Good Driver" campaign to create safer roads for children. At the same time, BMW Brilliance Automotive Ltd., in partnership with China Communications Press, is also introducing interactive Virtual Reality (VR) traffic safety courses for children. This year, CTSE roadshows will not only improve children's traffic safety awareness through immersion learning by utilizing VR technology, but also enable children to learn traffic safety knowledge with joy through human-robot interaction in "AnAn Magic Academy".

Qingdao: BMW Children's Traffic Safety Education (CTSE) lands in Qingdao today following the program's kickoff in Beijing on May 30, 2018. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey. As the leading traffic safety education public advocacy project in the auto industry, BMW CTSE is rolling out the BMW Children's Traffic Safety Ambassador program this year, engaging dealers, car owners, and associates to promote traffic safety education in schools with fun-filled activities.

As an important hub of the ancient Silk Road and a key city of the modern Belt and Road Initiative, Qingdao has always attached great importance to promoting civilized traffic. In recent years, Qingdao Traffic Management Bureau has held a series of activities in the theme of "Traffic Safety in School" to enhance primary and secondary school children's traffic safety awareness. The 2018 BMW Children's Traffic Safety Education also pays close attention to children's traffic safety education in schools. Taking the lead to respond to the government's call, the 2018 BMW Children's Traffic Safety Education, guided by the Ministry of Public Security and joining hands with China Children's Press and Publication Group, has launched BMW Children's Traffic Safety Ambassador in school. The program will widely engage BMW dealers, car owners and associates to be volunteer "ambassadors" to deliver children's traffic safety education nationwide in a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of "BMW Children's Traffic Safety Education – the Magic Suitcase of Safety Education" to nearly 200 schools across the country to promote children's traffic safety education in China.

A representative of Traffic Police Detachment, Qingdao Municipal Public Security Management Bureau, said: "In recent years, Qingdao Public Security Management Bureau, in response to the Ministry of Public Security's call, has organized a series of activities to promote traffic safety in schools. Our aim is to enhance children's traffic safety awareness and also make a positive impact on the adults around these children, so we can all contribute to a safe Qingdao. We will also join hands with BMW to expand our efforts to promote children's traffic safety education in Qingdao to more schools."

The 2018 BMW Children's Traffic Safety Education will continue to focus on adults’ civilized driving, engaging BMW car owners, dealers and associates at a deeper level through the "BMW Good Driver" campaign to create safer roads for children. At the same time, BMW Brilliance Automotive Ltd., in partnership with China Communications Press, is also introducing interactive Virtual Reality (VR) traffic safety courses for children. This year, CTSE roadshows will not only improve children's traffic safety awareness through immersion learning by utilizing VR technology, but also enable children to learn traffic safety knowledge with joy through human-robot interaction in "AnAn Magic Academy".

Yinchuan: 2018 BMW Children's Traffic Safety Education (CTSE) lands in Yinchuan today following the program's kickoff in Beijing and Qingdao. For the first time in its 14-year history, this program landed in this historic city. Over the next five days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.

Last year, the Traffic Police Detachment of Yinchuan Public Security Bureau launched an initiative themed "Courtesy at Crossings for Civilized Travel" to enhance drivers’ traffic safety awareness. As the leading traffic safety education public advocacy program in the auto industry, BMW CTSE, in response to the "China Good Driver" program initiated by the Public Security Ministry's Traffic Management Bureau, launched the "BMW Good Driver" civilized traffic initiative last year. The campaign has so far engaged over 11 million people in online and offline activities, successfully drawing the society's attention to the issue of traffic safety. The 2018 BMW CTSE program will continue to develop the "BMW Good Driver" civilized traffic initiative, further engaging dealers, car owners, associates and other stakeholders through a series of online and offline activities to expand the campaign's impact and foster a civilized traffic environment nationwide.

Mr. Li Linjie, a representative of Traffic Police Detachment, Yinchuan Public Security Bureau, said: "Last year, BMW launched the "BMW Good Driver" civilized traffic initiative. Engaging national BMW dealers, car owners, and associates to promote civilized traffic, the program elicited favorable responses in our society. BMW's efforts show not only its corporate social responsibility and take on giving back to the people, but also the company's resolution to take root in Chinese society. Today, BMW Children's Traffic Safety Education lands in Yinchuan Traffic Safety Education Base. This is a very meaningful act, and I’d like to call on all of you to join hands with us to promote the traffic safety of Yinchuan."

The 2018 BMW CTSE's roadshow in Yinchuan is greatly supported by the Traffic Police Detachment of Yinchuan Public Security Bureau. The roadshow has settled down in Yinchuan Traffic Safety Education Base, which is the largest traffic safety education base in northwest China. The camp fully leverages CTSE's innovative modules, and also Base's acousto-optics and virtual reality technology, to deliver traffic safety knowledge to parents and children in a way that makes the whole experience fun, interactive, practical and operable.

In addition, the 2018 BMW Children's Traffic Safety Education also pays close attention to children's traffic safety education in schools. Guided by the Ministry of Public Security, the 2018 BMW Children's Traffic Safety Education, joining hands with China Children's Press and Publication Group, has launched BMW Children's Traffic Safety Ambassador in school. The program will widely engage BMW dealers, car owners and associates to be volunteer "ambassadors" to deliver children's traffic safety education nationwide in a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of "BMW Children's Traffic Safety Education – the Magic Suitcase of Safety Education" to nearly 200 schools across the country to promote children's traffic safety education in China.

Ningbo: 2018 BMW Children's Traffic Safety Education (CTSE) lands in Ningbo today following the program's kickoff in Beijing, Qingdao and Yinchuan. For the second time in its 14-year history, this program landed in this historic city. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.

Since 2005, Ningbo has won the title of "National Civilized City" five times consecutively. Traffic being an important part of a civilized city, Ningbo boasts one of the country's most civilized traffic environment. Last year, multiple Ningbo departments and channels joined hands to launch an initiative themed "Courtesy at Crossings for Civilized Travel" to further foster the civilized traffic environment. As the leading traffic safety education public advocacy program in the auto industry, BMW CTSE, in response to the "China Good Driver" program initiated by the Public Security Ministry's Traffic Management Bureau, launched the "BMW Good Driver" civilized traffic initiative last year. The campaign has so far engaged over 11 million people in online and offline activities, successfully drawing the society's attention to the issue of traffic safety. The 2018 BMW CTSE program will continue to develop the "BMW Good Driver" civilized traffic initiative, further engaging dealers, car owners, associates and other stakeholders through a series of online and offline activities to expand the campaign's impact and foster a civilized traffic environment nationwide.

2018 BMW Children's Traffic Safety Education also pays close attention to children's traffic safety education in schools. Guided by the Ministry of Public Security, the 2018 BMW Children's Traffic Safety Education, joining hands with China Children's Press and Publication Group, has launched BMW Children's Traffic Safety Ambassador in school. The program will widely engage BMW dealers, car owners and associates to be volunteer "ambassadors" to deliver children's traffic safety education nationwide in a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of "BMW Children's Traffic Safety Education – the Magic Suitcase of Safety Education" to nearly 200 schools across the country to promote children's traffic safety education in China.

In addition, BMW Brilliance Automotive Ltd., in partnership with China Communications Press, is also introducing interactive Virtual Reality (VR) traffic safety courses for children. This year, CTSE roadshows will not only improve children's traffic safety awareness through immersion learning by utilizing VR technology, but also enable children to learn traffic safety knowledge with joy through human-robot interaction in "AnAn Magic Academy".

Nanning: 2018 BMW Children's Traffic Safety Education (CTSE) lands in Nanning today following the program's kickoff in Beijing, Qingdao, Yinchuan and Ningbo. For the first time in its 14-year history, this program landed in this historic city. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.

As one of the first cities that advocated "Courtesy at Crossings" activities, Nanning has been actively promoting positive traffic safety culture. In Nanning, "Courtesy at Crossings" is a widely recognized public welfare activity that engages the whole city. In Nanning, the road courtesy rate is up to 99.7% for buses and taxis, and over 80% for private vehicles, according to official statistics. "Civilized Travel" is a concept that is ingrained in the whole society.

As the leading traffic safety education public advocacy program in the auto industry, BMW CTSE, in response to the "China Good Driver" program initiated by the Public Security Ministry's Traffic Management Bureau, launched the "BMW Good Driver" civilized traffic initiative last year. The campaign has so far engaged over 11 million people in online and offline activities, successfully drawing the society's attention to the issue of traffic safety. The 2018 BMW CTSE program continues to develop the "BMW Good Driver" civilized traffic initiative, further engaging dealers, car owners, associates and other stakeholders through a series of online and offline activities to expand the campaign's impact and foster a civilized traffic environment nationwide. Up till now, nearly 7 million people have gotten involved in the "BMW Good Driver" topic on Weibo; the "BMW Good Driver" H5 campaign has also inspired nearly 500,000 people in the online community to share and participate in discussions.

A representative of Traffic Police Detachment, Nanning Public Security Bureau, said: "We are very pleased that the BMW CTSE program has become a benchmark for CSR activities in the field of children's traffic safety education in China since 2005. These activities not only cultivate positive traffic safety culture in children from a young age, but also make a positive influence on the parents, promoting the importance of civilized travel throughout the whole society. The BMW CTSE program greatly complements our daily work. "

2018 BMW Children's Traffic Safety Education also pays close attention to children's traffic safety education in schools. Guided by the Ministry of Public Security, the 2018 BMW Children's Traffic Safety Education, joining hands with China Children's Press and Publication Group, has launched BMW Children's Traffic Safety Ambassador in school. The program will widely engage BMW dealers, car owners and associates to be volunteers to deliver children's traffic safety education nationwide in a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of "BMW Children's Traffic Safety Education – the Magic Suitcase of Safety Education" to nearly 200 schools across the country to promote children's traffic safety education in China.

In addition, BMW Brilliance Automotive Ltd., in partnership with China Communications Press, is also introducing interactive Virtual Reality (VR) traffic safety courses for children. This year, CTSE roadshows will not only improve children's traffic safety awareness through immersion learning by utilizing VR technology, but also enable children to learn traffic safety knowledge with joy through human-robot interaction in "AnAn Magic Academy".

? To create a safe traffic environment for children, 2017 BMW Children's Traffic Safety Education has launched a new initiative, "BMW Good Driver", to promote good traffic behavior. BMW encourages dealers, customers and associates to advocate good traffic behavior.
? BMW, together with China Children's Press & Publication Group, introduces a children's traffic safety education toolkit that features 4D augmented reality teaching tools.

(Beijing) Today, 2017 BMW Children's Traffic Safety Education (CTSE) program kicks off in Chaoyang Park, Beijing. The first and longest-running BMW CSR program, this year's CTSE, themed "Join Hands for Children's Safety on the Move", has launched a new initiative built on its efforts to improve children's traffic safety - "BMW Good Driver". The "BMW Good Driver" campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children. Over the next five months, CTSE will be launched in Hangzhou, Guiyang, Shenyang and Changsha.

At the opening ceremony of CTSE, Dr. Johann Wieland, President & CEO of BMW Brilliance Automotive Ltd., along with BMW's dealers, customers and associates, together kicked off "BMW Good Driver". BMW will engage dealers, customers and associates to take part in a series of online and offline "BMW Good Driver" activities to reduce bad driving behavior and promote civilized traffic, thereby enhancing drivers' safety awareness and creating a safe road environment for children at the same time.

In partnership with China Children's Press & Publication Group, BMW Brilliance is also introducing a children's traffic safety book series, "BMW Children's Traffic Safety Education – the Magic Castle of Safety Education" and 4D augmented reality teaching tools (AR); these will be freely distributed to primary and secondary school children in certain regions. The book series presents six real world scenarios that are likely to occur in children's daily life, covers more than 100 items of traffic safety knowledge, and allows parents and children to learn children's road safety and other children's safety knowledge together.

Dr. Johann Wieland said, "As an industry advocator that practices strategic CSR, each BMW's CSR program originates from first identifying a specific social problem. BMW CTSE has persevered in the field for 13 years, becoming a long running children's road safety CSR project in the Chinese auto industry. With a focus on children's safety at its core, BMW's 2017 Children's Traffic Safety Education launched the civilized traffic initiative "BMW Good Driver". Through BMW's CSR commitment, we hope to lead the 3 million BMW owners in China as well as BMW associates and authorized dealers to become role models in making a pledge to civilized driving and promoting road safety for children."

Ms. Zhang Ming, the director of Department of Publicity and Education, Traffic Management of the Public Security Ministry, said: "The mission to improve children's road traffic safety is a monumental one but also arduous. The Public Security Ministry will continue to take action against illegal traffic behavior and innovatively promote traffic safety in order to provide a safe environment for children as well as guide them in recognizing threats and avoiding danger. At the same time, we hope parents earnestly fulfill their duties as guardians, and set good examples for children in terms of traffic safety." Ms. Zhang has also made an appeal for more companies related to the auto industry to follow the example of BMW and join the charity-based traffic safety promotion alliance, actively fulfilling corporate social responsibility, producing innovations and launching a series of effective promotional charity activities.

According to the "Children's Road Traffic Injury Situation in China Research Report" released by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, about 87.09% of traffic accidents involving children are caused by adults’ improper driving. In fact, adult drivers’ poor and illegal driving habits constitute a main threat to children's road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its "China Good Driver" initiative, leveraging the strength and influence of auto corporations and car clubs to promote adult drivers’ good traffic behavior and create a safe road environment for children. In support of the government's call, 2017 BMW CTSE has launched "BMW Good Driver", a themed campaign that targets adult drivers. This campaign is initiated by BMW, but extends its reach much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

2017 BMW CTSE emphasizes the use of technology and interactive scenario-based teaching method, introducing the new "AnAn Magic Lab" and "AnAn School Bus" as well as upgrading "AnAn TTT Classroom". In "AnAn Magic Lab", children embarks on a magical road safety journey through cutting-edge AR technology. In "AnAn School Bus", children learns self-help knowledge and masters road safety skills in real-life scenarios. The new version of "AnAn TTT Classroom" invites a children's psychology expert to share practical knowledge on children's traffic safety using personal experience in the form of TED talks.

As one of CSR program committed to children's road safety, BMW Children's Traffic Safety Education has been ongoing for 13 years with footprints across 64 cities, benefitting more than 400,000 people.

? To create a safe traffic environment for children, 2017 BMW Children's Traffic Safety Education has launched a new initiative, "BMW Good Driver", to promote good traffic behavior. BMW leads dealers, customers and associates in advocating good traffic behavior.
? Partnering with China Children's Press & Publication Group, BMW is introducing a children's traffic safety education toolkit that features 4D augmented reality teaching tools.

(Guiyang) Following the successful kickoff in Beijing and Hangzhou, 2017 BMW Children's Traffic Safety Education (CTSE) program lands in Guiyang today. It is the first time in 13 years that the project has come to this city. In the next four days, CTSE will bring local parents and children a magical road safety adventure. The first and longest-running BMW CSR program, this year's CTSE, themed "Join Hands for Children's Safety on the Move", has launched a new initiative built on its efforts to improve children's traffic safety – "BMW Good Driver". The "BMW Good Driver" campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children.

Ms. Molly Yang, the Vice President of BMW Brilliance Automobile Ltd. said, "As the world's leading premium automobile manufacturer, BMW has a strong sense of responsibility providing high-quality products. BMW CTSE is the first CSR program of BMW in China, which not only reflects the company's advantages, but is also a good representation of the strategic CSR we are carrying out. Focusing on the social issues, this year's CTSE has launched a new initiative – the ‘BMW Good Driver’ campaign. This campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children – our responsibility is not only to ourselves, but also to others and the society."

Mr. Zhou Keyong, Publicity Department of the Public Security Traffic Management Bureau, Guiyang City, said: "BMW CTSE is a very meaningful project, symbolizing a new era of societies and caring enterprises coming together to support children's transportation safety education and playing their part to improve the safety environment for children. As Public Security's Traffic Police Department, we place a high priority on children's traffic safety education; in line with the central and provincial governments' principles, we commit to fully supporting and participating in the promotion of children's traffic safety education."

According to the "Children's Road Traffic Injury Situation in China Research Report" released jointly by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, around 87.09% of traffic accidents involving children are caused by adults’ improper driving. In fact, adult drivers’ poor and illegal driving habits constitute a main threat to children's road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its "China Good Driver" initiative to promote adult drivers’ good traffic behavior leveraging the strength and influence of auto corporations and car clubs to one end – create a safe road environment for children. In support of the government's call, the 2017 BMW CTSE launched "BMW Good Driver", a themed campaign that also targets adult drivers. While this campaign is initiated by BMW, its reach extends much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

2017 BMW CTSE emphasizes the use of technology and interactive scenario-based teaching method, introducing the new "AnAn Magic Lab" and "AnAn School Bus" as well as upgrading "AnAn TTT Classroom". In "AnAn Magic Lab", children embarks on a magical road safety journey through a children's traffic safety book series, "BMW Children's Traffic Safety Education – the Magic Castle of Safety Education", and 4D augmented reality (AR) teaching tools, which have been jointly produced by China Children's Press & Publication Group and BMW Brilliance. These will be freely distributed to primary and secondary school children in certain regions. The book series presents six real-world scenarios that are likely to occur in children's daily life, covers more than 100 items of traffic safety knowledge, and allows parents and children to learn children's road safety and other children's safety knowledge together. In "AnAn School Bus", children learns self-help knowledge and masters road safety skills in real-life scenarios. In the new version of "AnAn TTT Classroom", the professional trainer from BMW Training School systematically teaches children's traffic safety knowledge, as well as demonstrates the selection, installation and usage of safe seats through field crash tests.

As a CSR program committed to children's road safety, BMW Children's Traffic Safety Education has been ongoing for 13 years with footprints across 64 cities, benefitting more than 400,000 people.

? To create a safe traffic environment for children, 2017 BMW Children's Traffic Safety Education has launched a new initiative, "BMW Good Driver", to promote good traffic behavior. BMW leads dealers, customers and associates in advocating good traffic behavior.
? Partnering with China Children's Press & Publication Group, BMW is introducing a children's traffic safety education toolkit that features 4D augmented reality teaching tools.

(Hangzhou) Following the initial kickoff in Beijing on May 11, 2017 BMW Children's Traffic Safety Education (CTSE) program lands in Hangzhou today. In the next four days, CTSE will bring local parents and children a magical road safety adventure. The first and longest-running BMW CSR program, this year's CTSE, themed "Join Hands for Children's Safety on the Move", has launched a new initiative built on its efforts to improve children's traffic safety – "BMW Good Driver". The "BMW Good Driver" campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children.

Mr. Li Xuemin, the Vice President of Southeast Region, BMW China Automotive Trading Ltd. said, "As the world's leading premium automobile manufacturer, BMW has a strong sense of responsibility providing high-quality products. BMW CTSE is the first CSR program of BMW in China, which not only reflects the company's advantages, but is also the best representation of the strategic CSR we are carrying out. Focusing on the social issues, this year's CTSE has launched a new initiative – the ‘BMW Good Driver’ campaign. This campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children – our responsibility is not only to ourselves, but also to others and the society."

Ms. Zhuang Qi, the officer of the Hangzhou Municipal Bureau of Public Security's Traffic Police Department, said: "The Ministry of Public Security in our province attaches great importance to the field of children's traffic safety. As we know, BMW has been active in the field for a long time. And BMW Children's Traffic Safety Education is a significant and representative CSR program in the industry. But it is not enough to create a safe traffic environment for children with only the involvement of one enterprise. We hope to mobilize all members to the society to come together and build a safer future for our children."

According to the "Children's Road Traffic Injury Situation in China Research Report" released jointly by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, around 87.09% of traffic accidents involving children are caused by adults’ improper driving. In fact, adult drivers’ poor and illegal driving habits constitute a main threat to children's road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its "China Good Driver" initiative to promote adult drivers’ good traffic behavior leveraging the strength and influence of auto corporations and car clubs to one end – create a safe road environment for children. In support of the government's call, the 2017 BMW CTSE launched "BMW Good Driver", a themed campaign that also targets adult drivers. While this campaign is initiated by BMW, its reach extends much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

2017 BMW CTSE emphasizes the use of technology and interactive scenario-based teaching method, introducing the new "AnAn Magic Lab" and "AnAn School Bus" as well as upgrading "AnAn TTT Classroom". In "AnAn Magic Lab", children embarks on a magical road safety journey through a children's traffic safety book series, "BMW Children's Traffic Safety Education – the Magic Castle of Safety Education", and 4D augmented reality (AR) teaching tools, which have been jointly produced by China Children's Press & Publication Group and BMW Brilliance. These will be freely distributed to primary and secondary school children in certain regions. The book series presents six real-world scenarios that are likely to occur in children's daily life, covers more than 100 items of traffic safety knowledge, and allows parents and children to learn children's road safety and other children's safety knowledge together. In "AnAn School Bus", children learns self-help knowledge and masters road safety skills in real-life scenarios. In the new version of "AnAn TTT Classroom", the professional trainer from BMW Training School systematically teaches children's traffic safety knowledge, as well as demonstrates the selection, installation and usage of safe seats through field crash tests.

As a CSR program committed to children's road safety, BMW Children's Traffic Safety Education has been ongoing for 13 years with footprints across 64 cities, benefitting more than 400,000 people.

? To create a safe traffic environment for children, 2017 BMW Children's Traffic Safety Education has launched a new initiative, "BMW Good Driver", to promote good traffic behavior. BMW leads dealers, customers and associates in advocating good traffic behavior.
? Partnering with China Children's Press & Publication Group, BMW is introducing a children's traffic safety education toolkit that features 4D augmented reality teaching tools.

(Changsha) Following the successful kickoff in Beijing, Hangzhou, Guiyang and Shenyang, 2017 BMW Children's Traffic Safety Education (CTSE) program lands in Changsha today. It is the first time in 13 years that the project has come to this city. In the next four days, CTSE will bring local parents and children a magical road safety adventure. The first and longest-running BMW CSR program, this year's CTSE, themed "Join Hands for Children's Safety on the Move", has launched a new initiative built on its efforts to improve children's traffic safety – "BMW Good Driver". The "BMW Good Driver" campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children.

Ms. Molly Yang, the Vice President of BMW Brilliance Automobile Ltd. said, "As the world's leading premium automobile manufacturer, BMW has a strong sense of responsibility providing high-quality products. BMW CTSE is the first CSR program of BMW in China, which not only reflects the company's advantages, but is also the best representation of the strategic CSR we are carrying out. Focusing on the social issues, this year's CTSE has launched a new initiative – the ‘BMW Good Driver’ campaign. This campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children – our responsibility is not only to ourselves, but also to others and the society."

Mr. Lei Wenming, the Director of the Publicity, Hunan Provincial Public Security Department's Traffic Police Corps, said: "BMW CTSE is a very meaningful project, symbolizing a new era of societies and caring enterprises coming together to support children's road safety education and playing their part to improve the safety of the road environment for children. The Public Security Department's Traffic Police Corps is duty-bound to create a good road environment for children. In recent years, under the leadership of the provincial government as well as in close collaboration with the provincial departments of education and public security, traditional teaching methods have been upgraded to be more creative and interactive to better engage the public in participating in road safety education activities, just like what BMW is doing with its CTSE program."

According to the "Children's Road Traffic Injury Situation in China Research Report" released jointly by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, around 87.09% of traffic accidents involving children are caused by adults’ improper driving. In fact, adult drivers’ poor and illegal driving habits constitute a main threat to children's road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its "China Good Driver" initiative to promote adult drivers’ good traffic behavior leveraging the strength and influence of auto corporations and car clubs to one end – create a safe road environment for children. In support of the government's call, the 2017 BMW CTSE launched "BMW Good Driver", a themed campaign that also targets adult drivers. While this campaign is initiated by BMW, its reach extends much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

2017 BMW CTSE emphasizes the use of technology and interactive scenario-based teaching method, introducing the new "AnAn Magic Lab" and "AnAn School Bus" as well as upgrading "AnAn TTT Classroom". In "AnAn Magic Lab", children embarks on a magical road safety journey through a children's traffic safety book series, "BMW Children's Traffic Safety Education – the Magic Castle of Safety Education", and 4D augmented reality (AR) teaching tools, which have been jointly produced by China Children's Press & Publication Group and BMW Brilliance. These will be freely distributed to primary and secondary school children in certain regions. The book series presents six real-world scenarios that are likely to occur in children's daily life, covers more than 100 items of traffic safety knowledge, and allows parents and children to learn children's road safety and other children's safety knowledge together. In "AnAn School Bus", children learns self-help knowledge and masters road safety skills in real-life scenarios. In the new version of "AnAn TTT Classroom", the professional trainer from BMW Training School systematically teaches children's traffic safety knowledge, as well as demonstrates the selection, installation and usage of safe seats through field crash tests.

As the first CSR program committed to children's road safety, BMW Children's Traffic Safety Education has been ongoing for 13 years with footprints across 66 cities, benefitting more than 400,000 people.

? The curtain closes on BMW's Children's Traffic Safety Education roadshows this year.
? A new initiative launched at the 2017 BMW Children's Traffic Safety Education - "BMW Good Driver" - received nearly one million views.

(Shanghai) On September 21, the 2017 BMW Children's Traffic Safety Education (CTSE) program lands in Shanghai. In the next four days, CTSE will bring local parents and children a magical road safety adventure. Shanghai is the last stop of the 2017 BMW CTSE. Since its official kickoff in Beijing on May 11 , the 2017 BMW CTSE has traveled to Hangzhou, Guiyang, Shenyang and Changsha, attracting the participation of nearly 5,000 parents and children in the roadshows, and warmly received by all members of the society, especially parents and children.

As an industry advocate that practices strategic CSR, BMW CTSE identifies a specific social problem and addresses it taking a positive and innovative approach. In support of the government's "China Good Driver" initiative, the 2017 BMW CTSE launched a new initiative built on its efforts to improve children's traffic safety – "BMW Good Driver", a themed campaign that targets adults driver. The "BMW Good Driver" initiative brings together the public, including BMW authorized dealers, car owners and associates, to commit to and help promote road safety for children through a series of online and offline activities. The H5 campaign, themed "Give Way to Pedestrians on Pedestrian Crossings", and a series of "BMW Good Driver" posters have received nearly one million views online, and inspired 150,000 people in the online community to share the articles and participate in discussions.

Ms. Molly Yang, Vice President of BMW Brilliance Automobile Ltd., said, "As one of the world's premium automobile manufacturers, BMW has a strong sense of responsibility, providing high-quality products. BMW CTSE is BMW's first CSR program in China, which not only reflects the company's advantages, but is also the best representation of the strategic CSR we are carrying out. Focusing on current social issues, CTSE launched a new initiative this year – the ‘BMW Good Driver’ campaign, which has been running for four months and received positive responses from the public as well as BMW authorized dealers, car owners and associates. This campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children – our responsibility is not only to ourselves, but also to others and the society."

Mr. Wang Liang, Deputy Chief of Shanghai Municipal Bureau of Public Security's Traffic Police Corps, commended the program: "BMW CTSE is a very meaningful project, symbolizing a new era of societies and caring enterprises coming together to support children's road safety education and playing their part to improve the safety of the road environment for children. In response to the central and municipal governments’ call, the Public Security Bureau's Traffic Police Department also places a high priority on children's traffic safety education. We are paving the way to a good road environment for children in the foreseeable future by improving our education system and making the curriculum responsive to the social issue at hand, realizing themed education and fully integrating all available social resources."

According to the "Children's Road Traffic Injury Situation in China Research Report" released jointly by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, around 87.09% of traffic accidents involving children are caused by adults’ improper driving. In fact, adult drivers’ poor and illegal driving habits constitute a main threat to children's road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its "China Good Driver" initiative to promote adult drivers’ good traffic behavior leveraging the strength and influence of auto corporations and car clubs to one end – create a safe road environment for children. In support of the government's call, the 2017 BMW CTSE launched "BMW Good Driver", a themed campaign that also targets adult drivers. While this campaign is initiated by BMW, its reach extends much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

To meet the public's varied demands for children's traffic safety education, the 2017 BMW CTSE not only introduced the new activity "AnAn School Bus", but also used cutting-edge 4D augmented reality (AR) technology to lead children's learning of traffic safety knowledge in"AnAn Magic Lab", also a newly introduced activity.

As the first and longest-running BMW CSR program, BMW Children's Traffic Safety Education has been ongoing for 13 years with footprints across 66 cities, benefitting more than 410,000 people. Meanwhile, the fixed BMW CTSE Experience Center in Shenyang has welcomed nearly 20,000 children and parents.

(Beijing) The 2016 BMW Children's Traffic Safety Education program (CTSE) was officially launched at Beijing Olympic Forest Park on May 31^st. Dr. Anton Heiss, President & CEO, BMW Brilliance Automotive Ltd., announced that the program, with the theme of "Joining Hands Big and Small, Together We Care for Children's Traffic Safety," will feature comprehensive innovations in programming, participants and content while entering its 12^th consecutive year. In the five months to come, this program will successively travel to Hefei, Shanghai, Shenyang, Wuhan and Foshan. Furthermore, in celebration of BMW's 100^th anniversary, CTSE will set up the first fixed BMW Children's Traffic Safety Education Experience Center in Shenyang.

Mr. Li Zejun, Sub-Inspector, Traffic Management Bureau, the Ministry of Public Security; Mr. Wang Jing, Secretary General, China Road Traffic Safety Association; Mr. Han Min, Editor-in-Chief, General Manager, China Communications Press Co., Ltd., as well as VIPs from Road Traffic Safety Research Center of the Ministry of Public Security, and China Road Traffic Safety Association also participated in the ceremony.

At the kick-off ceremony, Dr. Anton Heiss and guests donated the Traffic Safety Education Book for Primary and Secondary School Students, jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., to parents and children who attended the activity. The book, covering road etiquette and traffic safety knowledge, will be distributed for free to primary and secondary students in several regions around China in an effort to spread children's traffic safety knowledge more widely and comprehensively.

"BMW CTSE is our first corporate social responsibility program that has been running successfully for 12 years," said Dr. Anton Heiss. "The program has traveled through 63 cities, bringing road safety education to more than 390,000 parents and their children. We are so happy to see that we have made a difference in building a safer world for children, and that is the motivation and reason behind the implementation of our CSR strategy."

Mr. Li Zejun, Sub-Inspector, Traffic Management Bureau, the Ministry of Public Security, stated: "Children's traffic safety has been a focus for the Traffic Management Bureau of the Ministry of Public Security for a long time. Recently, the Ministry of Public Security has frequently requested that local public security and traffic management departments strengthen the management of school buses and the promotion of children's traffic safety. Additionally, we have been performing detailed investigations on school buses and vehicles in collaboration with departments of the Ministry of Education. And we have conducted activities like "Guardian Angel" at schools and kindergartens. We have realized that to enhance children's safety is not only the responsibility of the government, but also that of every parent, as well as all members of society. Every parent should be an active learner of traffic safety knowledge and set good examples in following traffic regulations." Mr. Li also encouraged more enterprises to participate in CSR activities to promote children's traffic safety, and more mainstream media to care for children's traffic safety, so as to increase the awareness on traffic safety, especially on that for children.

According to relative statistics, automobile accidents are one of the primary causes of injury to children in China, with 11,500 children under the age of 12 having died or been injured due to traffic accidents. Parents are of great importance in ensuring the safety of children under 12, however, parents in China generally lack safety awareness or general safety knowledge, which is the major reason behind the high frequency of traffic accidents involving children.

Therefore, the 2016 BMW CTSE program takes parents’ education as a priority and teaches them practical safety knowledge, such as how to use a safety seat properly. At present, vehicles are one of the most frequent modes of transportation for children and are one of the main causes of fatalities among children under 17, mainly due to the lack or improper use of the child safety seat. Additionally, the program will teach parents in-car and out-of-car safety knowledge that is normally overlooked in order to further cultivate their driving habits and etiquettes, in turn creating a safer environment for children.

Programmatically, the theme park has initiated three brand-new modules: "AnAn Train The Trainer Classroom," "AnAn Innovation Club" and "AnAn Dollschat Club". Firstly, professional trainers from the BMW China Training Academy systematically explain children's traffic safety and introduce the dos and don’ts when using a child safety seat. Parents and children can also practice and experience the traffic safety education through playing a game called "AnAn Traffic School." Secondly, the AnAn Innovation Club, a result of design thinking, inspires children's creativity and develops their capabilities. Lastly, the "AnAn Dollschat Club" creates a fascinating interactive space and teaches children about traffic safety through playing games.

Following current public reading habits, AnAn's Story, the BMW CTSE series cartoon, will be upgraded to short animated videos, rich with knowledge and humor, which can be played via mobile platforms, to spread efficiently and effectively on children's traffic safety education to target audiences.

As early as 2005, BMW CTSE was introduced to China, making BMW one of automotive companies who launch such corporate social responsibility program in the country in earlier times.The program has been carried out in 63 cities and benefited more than 390,000 people to date. With wit and humor, the content of the BMW Traffic Safety Textbook for Schoolchildren and the AnAn's Story TV series consistently receive much praise from both children and parents across the nation.

(HEFEI) Following its Beijing Stop on May 31^st, 2016 BMW Children's Traffic Safety Education (CTSE) continued its journey in Hefei on June 23^rd. During its four-day stay in Hefei, BMW CTSE brought an excellent training experience to the parents and their children on traffic safety education. As one of the most influential CSR program on children's traffic safety education in China, 2016 BMW CTSE features comprehensive innovations in programming, participants and content with the theme of "Joining Hands Big and Small, Together We Care for Children's Traffic Safety."

Molly Yang, Vice President of BMW Brilliance Automotive Ltd., said: "Over the past decade, China quickly became a mobile society. As a result, new challenges, such as road safety, have become serious social issues, increasing the demand for traffic safety education, especially that of children. As one of the most successful premium automotive manufacturers, BMW has committed itself to promoting children's traffic safety. In China, BMW CTSE has been running successfully for 12 years. Throughout this time, this program has traveled through 63 cities, bringing road safety education to more than 390,000 parents and children."

Mr. Li Wenshan, Deputy Head of Expressway Division of Traffic Police Corps, Public Security Department of Anhui Province, expressed his praise and appreciation: "As a successful premium automotive manufacturer, BMW has been dedicated to promoting children's traffic safety education as part of its CSR events. It is so impressive to commit to such a public welfare program for 12 years and make it effective and influential. It deserves the common efforts of the whole society to pay more attention to children's traffic safety education, just as the theme of today's event ‘Joining Hands Big and Small, Together We Care for Children's Traffic Safety’ preaches. This is such a warm commitment to create a safer, more harmonious traffic environment for children."

Besides the popular "AnAn Driving School," the 2016 BMW CTSE theme park has also initiated three brand new modules: "AnAn Train The Trainer Classroom," "AnAn Innovation Club" and "AnAn Dollschat Club," to systematically spread children's traffic safety knowledge in more interactive and innovative ways.

Firstly, professional trainers from the BMW China Training Academy and Love Ambassadors from BMW dealers systematically explain children's traffic safety knowledge to parents, and introduce the dos and don’ts when using a child safety seat. Parents and children can then apply what they have learned to a game called "AnAn Assembling Race." Secondly, the AnAn Innovation Club, a result of design thinking, inspires children's creativity and develops their capabilities. Lastly, the "AnAn Dollschat Club" creates a fascinating interactive space and teaches children about traffic safety through playing games.

Furthermore, besides holding road shows, BMW will set up the first fixed BMW Children's Traffic Safety Education Experience Center in Shenyang, which will offer long-term and sustainable children's traffic safety education to more children and parents.

This year, BMW CTSE will also bring the Traffic Safety Education Book for Primary and Secondary School Students to the children at BMW JOY Homes in order to strengthen their safety knowledge and habits. The book, jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., covers road etiquette and traffic safety knowledge, and will be distributed for free to primary and secondary students in several regions around China in an effort to spread children's traffic safety knowledge more widely and comprehensively.

Since its launch in 2005, BMW CTSE has persisted in spreading children's knowledge by playing games through diversified education methods and then strengthening their safety awareness and self-protection habits. BMW CTSE has been carried out in 63 cities and benefited more than 390,000 people to date. In the five months to come, this program will successively travel to Shanghai, Shenyang, Wuhan and Foshan, spreading more useful and effective traffic safety knowledge to children and parents there with interesting courses and interactive games, and strengthening its social impact via creating a safer world for children.

(Shanghai) Following its Beijing and Hefei Stops, the 2016 BMW Children's Traffic Safety Education (CTSE) continued its journey to the BMW Experience Center in Shanghai onJuly 15th. As one of the most influential CSR programs promoting children's traffic safety education in China, the 2016 BMW CTSE features comprehensive innovations in programming, participants and content, with the theme of "Joining Hands Big and Small, Together We Care for Children's Traffic Safety."Throughout the duration of its one-week stay in Shanghai, BMW CTSE provided an integrated training experience to parents and their children regarding traffic safety education. Ms. Molly Yang, Vice President of BMW Brilliance Automotive Ltd., and Mr.Ding Bin, Shanghai Public Security Bureau, attended the opening ceremony of the Shanghai Stop.

Ms. Molly Yang, Vice President of BMW Brilliance Automotive Ltd.,stated: "Over the past decade, China has rapidly transformed into a mobile society. As a result, new challenges,such as road safety, have become serious social issues, increasing the demand for traffic safety education, especially that of children.To face this serious social challenge, BMW,as a responsible corporate citizen,introduced CTSE to China in 2005. Throughout its 12 years, our program has traveled through 63 cities, bringing road safety education to more than 390,000 parents and children. At the same time, we care deeply about the various relevant issues concerning children's traffic safety, and strive to make innovations that enhance our program design. We have been dedicated to creating a safer environment for children by leveraging all available social resources."

Mr. Ding Bin, Shanghai Public Security Bureau, expressed his praise and appreciation: "With China's economic and social development, the presence of automobiles in China has increased at an unprecedented pace. The city traffic environment is becoming more complex, which augments the threat to teenagers’ traffic safety. The theme of the event today is "Joining Hands Big and Small, Together We Care for Children's Traffic Safety," because it is the responsibility of the whole society to create a harmonious traffic environment for children by adjusting parents’ driving habits and spreading traffic safety knowledge to the public.

Besides the popular "AnAn Driving School," the 2016 BMW CTSE theme park has also initiated three brand new modules: "AnAn Train The Trainer Classroom," "AnAn Innovation Club" and "AnAn Dollschat Club," to systematically spread children's traffic safety knowledge to parents and their children and improve their safety awareness in more interactive and innovative ways.

Firstly, professional trainers from the BMW China Training Academy，systematically explain children's traffic safety knowledge to parents, and introduce the dos and don’ts when using a child safety seat. Parents and children can then apply what they have learned to a game called "AnAn Assembling Race." Secondly, the AnAn Innovation Club, a result of design thinking, inspires children's creativity and further develops their capabilities. Lastly, the "AnAn Dollschat Club" creates a fascinating interactive space for education, and teaches children about traffic safety through playing games.

At Shanghai stop, a special Safe Driving Course for parents was arranged, where parents were encouraged to learn about the various safety configurations in cars and valuable tips for driving safely.

Furthermore, besides holding road shows, BMW will establish the first fixed BMW Children's Traffic Safety Education Experience Center in Shenyang, which will offer long-term and sustainable children's traffic safety education to more children and parents. Additionally, the Traffic Safety Education Book for Primary and Secondary School Students,jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., covers road etiquette and traffic safety knowledge, will be distributed for free to primary and secondary school students in several regions throughout China in an effort to spread children's traffic safety knowledge more widely and comprehensively.

BMW is the first corporate to establish a public social welfare program on children's traffic safety education in China. Since its launch in 2005, BMW CTSE has persisted in spreading knowledge to the country's children by facilitating games with diversified education methods and then strengthening their safety awareness and self-protection habits. In the days to come, this program will successively travel through Shenyang, Wuhan and Foshan, spreading more useful and effective traffic safety knowledge to children and parents at each stop with interesting courses and interactive games, so as to strengthen its social impact via creating a safer world for children.

(Shenyang) On August 25^th, 2016, the first BMW CTSE Experience Center officially opened in the Shenyang Science Centrum. It is BMW's first public indoor fixed center and the first non-profit children's traffic safety experiential venue in northeast China. BMW Children's Traffic Safety Education (CTSE), a 12-year CSR program, has been fully upgraded in an innovative way to better contribute to Chinese society. Dr. Anton Heiss, President & CEO, BMW Brilliance Automotive Ltd., and Lian Maojun, Secretary-General, Shenyang Government, attended the opening ceremony.

The BMW CTSE Experience Center aims to provide a year-round platform of public welfare for parents and children to enjoy innovative programming and well-designed interactions on children's traffic safety education.

Dr. Anton Heiss stated at the opening: "At BMW, we firmly believe that an excellent corporate citizen should not only have prominent business strength, but also take account of stakeholders in order to drive the industry's development and boost society's unceasing progress. BMW CTSE is our longest CSR program in China and has been running successfully for 12 years so far. The BMW CTSE Experience Center is an innovative result based on the 12 years of experience and responding to growing public demand. As we are celebrating BMW's centenary anniversary this year, the BMW CTSE Experience Center is a special gift we present to parents and children in Shenyang – BMW's Second Hometown."

As BMW's longest-running CSR program in China, BMW CTSE has been brought to 63 cities, benefiting 390,000 people, since its introduction in 2005. The acceleration of urbanization has driven China's transition into a mobile society, which brings with it growing public demand for children's traffic safety education. In this social context, and based on its 12-year experience in children's traffic safety education, BMW CTSE introduces the fixed BMW CTSE Experience Center as an upgraded innovation to this program, while still retaining the traditional roadshow agenda.

Under the professional guidance from the Traffic Management Research Institute of Public Security Ministry, the first BMW CTSE Experience Center is designed to address different specific scenarios and is equipped with special training devices, which all take into account the psychological characteristics of children aged 4 to 9. The whole center is divided into nine functional areas: School Bus Safety Experience, Child Safety Seat Crash Simulator, Child Safety Seat Display Area, Traffic Sign Learning Area, AnAn Traffic School, AnAn Dollschat Club, AnAn Innovation Club, AnAn TTT Classroom, and AnAn Cinema.

The BMW CTSE Experience Center features the following 3 advantages:

? In terms of target audience, the Experience Center makes parents a priority. In response to the widespread problem of a lack of traffic safety awareness and knowledge among parents, it specially designs experience areas and related content for parents.

? In terms of content, the Experience Center addresses the key problems within children's traffic safety, including school bus safety, child safety seat, etc.

? In terms of program design, the Experience Center follows children's learning characteristics to integrate innovative technologies, parent-child interaction and immersive teaching methods, so as to motivate children and parents to learn useful traffic safety knowledge together, as well as to inspire the children's creativity and develop their individual study capabilities and innovative spirit.

BMW CTSE Experience Center will be open to the public year-round and free of charge. In addition to group appointments for parents and children to receive scientific and interactive experiential safety education, the center will regularly launch themed activities to spread children's traffic safety knowledge in a diversified manner.

As BMW's "Second Hometown," Shenyang is of great significance. Choosing Shenyang as the location for its first CTSE Experience Center illustrates both BMW's strong emotional link to - and value of - the city. Meanwhile, the center will be a new corporate social responsibility platform for BMW through which to mobilize stakeholders to make social contributions. In the future, specially-trained associate volunteers from BMW Brilliance Automotive (BBA) will serve as "BMW Children's Traffic Safety Ambassadors" in the center to provide regular volunteer services for daily operations. At the opening ceremony, Dr. Robert Engelhorn, Senior Vice President, Technology & Manufacturing, BMW Brilliance Automotive Ltd., awarded the BMW Children's Traffic Safety Ambassador Certificate to the associate volunteers from the BBA factory.

Since its official kickoff in Beijing at the end of May, 2016 BMW CTSE has traveled to Hefei and Shanghai, with more than 5,000 parents and children participating in the roadshow. The practical and effective interactive experiences with children's traffic safety, especially the "Child Safety Crash Simulator" for parents, have educated parents in the most effective way about the importance of the child safety seat, and were met with an enthusiastic response.

(Wuhan) 2016 BMW Children's Traffic Safety Education (CTSE) kicked off its journey in Wuhan on September 8^th. During its four-day stay in Wuhan, BMW CTSE brought an excellent training experience as well as joy to the parents and their children on traffic safety education. As one of the most influential CSR programs promoting children's traffic safety education in China, 2016 BMW CTSE features comprehensive innovations in programming, participants and content, with the theme of "Joining Hands Big and Small, Together We Care for Children's Traffic Safety."

Molly Yang, Vice President of BMW Brilliance Automotive Ltd., said: "Over the past decade, China quickly became a mobile society. As a result, new challenges, such as road safety, have become serious social issues, increasing the demand for traffic safety education, especially that of children. As one of the most successful premium automotive manufacturers, BMW has committed itself to promoting children's traffic safety. In China, BMW CTSE has been running successfully for 12 years. Throughout this time, this program has traveled through 63 cities, bringing road safety education to more than 390,000 parents and children."

Zhang Jianyong, Deputy Division Chief of Publicity Department, Wuhan Traffic Management Bureau, expressed his praise and appreciation: "With China's economic and social development, the presence of automobiles in China has increased at an unprecedented pace. The city traffic environment is becoming more complex, which augments the threat to teenagers’ traffic safety. As a successful premium automotive manufacturer, BMW has been dedicated to promoting children's traffic safety education as part of its CSR events. It is so impressive to commit to such a public welfare program for 12 years and make it effective and influential. It deserves the common efforts of the whole society to create a safer, more harmonious traffic environment for children."

Besides the popular "AnAn Traffic School," 2016 BMW CTSE theme park has also initiated three brand new modules:"AnAn Train The Trainer Classroom," "AnAn Innovation Club" and "AnAn Dollschat Club," to systematically spread children's traffic safety knowledge to parents and their children and improve their safety awareness in more interactive and innovative ways.

Firstly, professional trainers from the BMW China Training Academy, and Love Ambassadors from BMW dealers, systematically explain children's traffic safety knowledge to parents, and introduce the dos and don’ts when using a child safety seat. Parents and children can then apply what they have learned to a game called "AnAn Assembling Race." Secondly, the "AnAn Innovation Club", a result of design thinking, inspires children's creativity and further develops their capabilities. Lastly, the "AnAn Dollschat Club" creates a fascinating interactive space for education, and teaches children about traffic safety through playing games.

Furthermore, besides road shows, BMW has opened the first fixed BMW Children's Traffic Safety Education Experience Center in Shenyang on August 25^th, which offers long-term and sustainable children's traffic safety education to more children and parents. Since its opening, the Experience Center has offered warm receptions to over 1,000 children and parents. Additionally, the Traffic Safety Education Book for Primary and Secondary School Students, jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., covers road etiquette and traffic safety knowledge, and will be distributed for free to primary and secondary school students in several regions throughout China in an effort to spread children's traffic safety knowledge more widely and comprehensively.

Since its official kick-off in Beijing at the end of May, 2016 BMW CTSE has traveled to Hefei, Shanghai and Shenyang, with more than 6,000 parents and children participating in the roadshow. The practical and effective interactive experiences with children's traffic safety have educated parents in the most effective way, and were met with an enthusiastic response. In the months to come, this program will successively travel to Foshan, spreading more useful and effective traffic safety knowledge to children and parents there with interesting courses and interactive games, and strengthening its social impact via creating a safer world for children.

(Foshan) On Oct. 19^th, 2016 BMW Children's Traffic Safety Education (CTSE) kicked off its journey in Foshan and brought an excellent training experience as well as joy to the parents and their children on traffic safety education. Foshan is the last stop of 2016 BMW CTSE. Since its official kickoff in Beijing at the end of May, 2016 BMW CTSE has traveled to Hefei, Shanghai, Shenyang and Wuhan, with nearly 6,000 parents and children participating in the roadshow. The practical and effective interactive experiences with children's traffic safety have educated parents and children in the most effective way and were met with an enthusiastic response.

As the longest CSR program of children's traffic safety in China, BMW CTSE has been successfully running for 12 years so far. In 2016, the program, with the theme of "Joining Hands Big and Small, Together We Care for Children's Traffic Safety," features comprehensive innovations in programming, participants and content while entering its 12th consecutive year. Furthermore, besides road shows, BMW has opened the first fixed BMW Children's Traffic Safety Education Experience Center in Shenyang, which has been fully upgraded in an innovative way.

Mr. Liang Jian, Vice President of South Region, BMW Brilliance Automotive said: "As the world's top premium automaker, BMW has always contributed to promoting the sustainable development of the industry and our society. As early as 2005, we have introduced BMW CTSE to China. With the aim of delivering children's traffic safety knowledge, the program has been carried out in 64 cities and benefited 400,000 people to date."

Stick to innovation and contribute to solve children's traffic safety

According to relative statistics, automobile accidents are one of the primary causes of injury to children in China, with 11,500 children under the age of 12 having died or been injured due to traffic accidents. Parents are of great importance in ensuring the safety of children under 12, however, parents in China generally lack safety awareness or general safety knowledge, which is the major reason behind the high frequency of traffic accidents involving children.

Therefore, the 2016 BMW CTSE program takes parents’ education as a priority and teaches them practical safety knowledge, such as how to use a safety seat properly. Additionally, the program will teach parents in-car and out-of-car safety knowledge that is normally overlooked in order to further cultivate their driving habits and etiquettes, in turn creating a safer environment for children.

Besides the popular "AnAn Traffic School," 2016 BMW CTSE theme park has also initiated three brand new modules: "AnAn Train The Trainer Classroom," "AnAn Innovation Club" and "AnAn Dollschat Club". Firstly, professional trainers from the BMW China Training Academy systematically explain children's traffic safety and introduce the dos and don’ts when using a child safety seat. Parents and children can also practice and experience the traffic safety education through playing a game called "AnAn Traffic School." Secondly, the AnAn Innovation Club, a result of design thinking, inspires children's creativity and develops their capabilities. Lastly, the "AnAn Dollschat Club" creates a fascinating interactive space and teaches children about traffic safety through playing games.

Meanwhile, the Traffic Safety Education Book for Primary and Secondary School Students, jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., are distributed for free to primary and secondary students in several regions around China. The book, covering road etiquette and traffic safety knowledge, will be in an effort to spread children's traffic safety knowledge more widely and comprehensively. Following current public reading habits, AnAn's Story, the BMW CTSE series cartoon, will be upgraded to short animated videos, rich with knowledge and humor, which can be played via mobile platforms, to spread efficiently and effectively on children's traffic safety education to target audiences.

Fully upgraded in an innovative way,
the first BMW CTSE Experience Center Opened in Shenyang

The acceleration of urbanization has driven China's transition into a mobile society, which brings with it growing public demand for children's traffic safety education. In this social context, and based on its 12-year experience in children's traffic safety education, BMW CTSE introduces the fixed BMW CTSE Experience Center in Shenyang at the end of August while still retaining the traditional roadshow agenda. The BMW CTSE Experience Center aims to provide a year-round platform of public welfare for parents and children to enjoy innovative programming and well-designed interactions on children's traffic safety education. BMW CTSE has been fully upgraded in an innovative way to better contribute to Chinese society.

Under the professional guidance from the Traffic Management Research Institute of Public Security Ministry, the first BMW CTSE Experience Center is designed to address different specific scenarios and is equipped with special training devices, which all take into account the psychological characteristics of children aged 4 to 9. The BMW CTSE Experience Center features the following 3 advantages: In terms of target audience, the Experience Center makes parents a priority and it specially designs experience areas and related content for parents. In terms of content, the Experience Center addresses the key problems within children's traffic safety, such as child safety seat. In terms of program design, the Experience Center follows children's learning characteristics to integrate innovative technologies, parent-child interaction and immersive teaching methods, so as to motivate children and parents to learn useful traffic safety knowledge together. Since its opening, the Experience Center has offered warm receptions to nearly 3500 children and parents.

Meanwhile, the center will be a new corporate social responsibility platform for BMW through which to mobilize stakeholders to make social contributions. In the future, specially-trained associate volunteers from BMW Brilliance Automotive (BBA) will serve as "BMW Children's Traffic Safety Ambassadors" in the center to provide regular volunteer services for daily operations.

As BMW's longest-running CSR program in China, BMW CTSE has been successfully running for 12 years. Throughout this time, this program has traveled through 64 cities, bringing road safety education to 400,000 parents and children. In the future, BMW will make efforts as always with interesting courses and interactive games, and strengthening its social impact via creating a safer world for children.

A simulated real road driving environment, engaging safety education, stimulating 4D junior seat experience, and all new Train The Trainer (TTT) program all came together at the 2015 BMW CTSE. With the theme of "Safety for Joyful Childhood", the 2015 BMW CTSE kicked off in Beijing on July 30th, starting its annual journey for the 11th year.

"We have consistently run children's traffic safety training for more than a decade. Over the past 10 years, the BMW CTSE has grown to be one of our largest CSR events and by last year up to 370,000 families had directly benefited from it," Mr. Olaf Kastner, President and CEO of BMW Brilliance Automotive Ltd., said at the 2015 CTSE opening ceremony. "BMW Brilliance is committed to Corporate Citizenship and it is against this background that we strive for sustainability in everything we do, including throughout our R&D, production and sales processes. Sustainability for us goes hand in hand with innovation. We are passionate about fulfilling our social responsibility role in various fields, such as Resources, Intercultural Innovation and Social Inclusion, and Education."

Building an Engaging and Innovative Campus for Safety Awareness

2015 BMW CTSE starts a new decade for the program, with it reaching more people via a more innovative education model and as a more diversified platform. 2015 BMW CTSE starts its 11th annual journey in Beijing before heading to Shanghai, Chengdu, Shenyang and Guangzhou. In each city, the program spent a week presenting the most up-to-date and practical safety information to local kids.

This year, the theme park again featured the five activities that have proved so popular: "AN’AN Joy Traffic School", "AN’AN Magic Cinema", "AN’AN Car Factory", "AN’AN Emergency Centre" and "Joy Junior Campus". A brand new TTT program was also introduced. It aims to train more professional volunteers and thereby provide traffic safety knowledge to more children and families.

Everyone is equal when it comes to knowledge. In order to give children in remote areas the same access to safety education and training, 2015 BMW CTSE brought a 3D safety-themed movie, "Adventure of AN’AN", to BMW JOY Homes in six cities – Beijing, Shanghai, Chengdu, Shenyang, Hangzhou, and Guangzhou – offering the disadvantaged children at these JOY Homes comprehensive safety education in an enjoyable format.

Additionally, the upgraded version of BMW CTSE mobile app was officially released to the public. Incorporating more safety education content, the new app provided a broader and more diversified interactive educational platform for an enjoyable, captivating educational experience, while expanding coverage.

Remaining Faithful to the Promise over 11 Years

BMW CTSE was introduced in 2005, making it a pioneer of children's safety education in the auto industry. In the 11 years since, BMW has leveraged diversified approaches rather than boring textbooks or lectures to guide children in spontaneous exploration and happy learning and achieve practical "education through entertainment". So far, BMW CTSE has been organized in 63 cities and benefited over 390,000 Chinese children.

In promoting children's safety education, BMW has maintained an open mind, advancing with the times and continuously innovating. From safety theme park to TTT program, from AN’AN the Bear to CTSE app, BMW adheres to intensive cultivation in the field of children's safety education, using edutainment to spread knowledge and helping children and their families develop good traffic habits. With 11 years of persistence, BMW CTSE has become a wonderland for a vast number of children to explore every year. AN’AN the Bear has also become many kids’ best friend.

As a global leader in the premium auto market, BMW sticks to clear development goals, actively practicing corporate social responsibility and promoting social progress while achieving business success. BMW is not only implementing sustainable development throughout its entire value chain, but also dedicating itself to CSR in three core areas of Resources, Intercultural Innovation and Social Inclusion, and Education, aiming to achieve the common development of the corporation and society.

The 2015 BMW CTSE Shanghai Stop kicked off at Shanghai Science and Technology Museum on August 13th. After celebrating its 10th anniversary last year, the program starts its journey into a new stage this year with innovative educational initiatives. It goes beyond the popular theme park programs of previous years, providing a diversified platform for more children across the nation. Following Beijing and Shanghai, BMW CTSE will head to Chengdu, Shenyang and Guangzhou where the program spends a week presenting the most up-to-date and practical safety information to local kids.

The most popular program in each year's BMW CTSE events is the "BMW Traffic Safety Theme Park", where a real road environment is simulated, including traffic lights, zebra crossings etc. The kids can enjoy safe driving in their mini BMW electric cars while learning how to stay safe in traffic. The other four venues in the CTSE program provide children with a range of other experiences: the thrilling adventure on the 4D chairs in "AN’AN Magic Cinema" helps children have a better understanding about the importance of junior seats; in the Joy Junior Campus, they learned about clean energy, green mobility, waste sorting and other environmental protection information; AN’AN Emergency Centre offers kids an opportunity to learn how to protect themselves in the event of an earthquake, fire or kidnapping; and, in the AN’AN Car Factory, they enjoy the pleasure of assembling a model car with their own hands.

However, the "BMW Traffic Safety Theme Park" remains the most popular CTSE program every year. This year, besides the classic programs, a brand new Train the Trainer (TTT) program was introduced, aiming to train more professional volunteers in children's traffic safety and thereby expand the dissemination of safety knowledge to more children and their families. In order to give children in remote areas the same access to traffic safety education, 2015 BMW CTSE brought a 3D safety-themed movie "Adventure of AN’AN" to BMW Joy Homes in six cities – Beijing, Shanghai, Chengdu, Shenyang, Hangzhou, and Guangzhou – offering the children a comprehensive safety education in an entertaining way. In addition, the BMW CTSE app was also upgraded to incorporate more safety education content and provide a broader and more diversified interactive educational platform for an enjoyable educational experience to an even wider audience.

BMW CTSE has been committed to developing children's awareness of traffic safety and strengthening their capacity to protect themselves from the day it was introduced in 2005. In the past 11 years, BMW has consistently maintained an open mind and listened to what children are saying in their hearts. This has provided a constant source of inspiration to develop new ideas and methods for safety education in China. So far, CTSE has been organized in 63 cities, involving over 40 BMW dealers and 6,000 BMW customers and benefiting more than 390,000 Chinese children. These figures are testament to BMW's efforts and achievements as an excellent corporate citizen in developing and maintaining a safe traffic environment, a strong demonstration of its dedication and determination to contribute to society, and proof of its long-term commitment to the Chinese market and mutual development with Chinese society.

At the opening ceremony of the 2015 BMW CTSE program in Beijing, Mr. Olaf Kastner, President and CEO of BMW Brilliance Automotive Ltd., pointed out that the program was designed to enlighten children to deal with specific traffic situations and help them to better protect themselves against any potential risks. So far, the program has achieved great success and become one of BMW's flagship events.

Mr. Xu Jiaqing, Mr. Xu Jiaqing, Director of Health and Safety, Shanghai Educational Center of Science & Art, recognized and highly praised the BMW CTSE program. He said, "This year is the 11th anniversary of BMW Children Traffic Safety Education. It is an honorable commitment to continuously hold such a meaningful public welfare program with such a widespread social influence for such a long time. BMW is not only firmly committed to its corporate social responsibility in China, but also provides a role model for the whole automotive industry. Children are the future of our society. We sincerely hope that there will be more parties involved in the efforts to safeguard the growth of children."

The 2015 BMW CTSE Chengdu Stop kicked off on September 6th, following the Beijing and Shanghai stops. BMW CTSE program has been held for 11 consecutive years, and this was CTSE's 5th visit to Chengdu. Company executives and government officials attended the launch ceremony, including: Ms. Molly Yang, Vice President of Public Relations & Corporate Social Responsibility, BMW Brilliance Automotive Ltd.; Mr. Yang Xinbin, Senior Manager of Public Relations & Corporate Social Responsibility, BMW Brilliance Automotive Ltd.; Ms. Liu Jin, General Manager of Chengdu Baoyue; Mr. Liu Ke, Head of Education and Promotion Department, Chengdu Education Bureau; Mr. Wang Zhouhui, Secretary of the Youth League Committee, Chengdu Traffic Management Bureau; and Mr. Yuan Haijun, President of the Chengdu Zhusong Primary School – a "BMW Joy Home".

"Launched in 2005, the CTSE program is BMW's first and most influential corporate social responsibility program in China. Over its 11 years, BMW CTSE has been devoted to cultivating children's traffic safety awareness and habits through a series of interesting courses and games", Ms. Molly Yang said at the Chengdu launch ceremony. "In the future, as always, BMW will continue to practice its commitment to setting down deep roots in Chinese society, and fulfilling its social responsibility as a corporate citizen based on its core competence, to maintain its mutual development with Chinese society."

This year, the theme park again features the five activities that have proved so popular: "AN’AN Joy Traffic School", "AN’AN Magic Cinema", "AN’AN Car Factory", "AN’AN Emergency Centre" and "Joy Junior Campus". In addition, a brand new Train the Trainer (TTT) program has been introduced, which is aimed at training more professional volunteers and thereby providing traffic safety knowledge to more children and families.

In order to give children in remote areas equal access to traffic safety education, the 2015 BMW CTSE also brought a 3D safety-themed movie to BMW Joy Homes in six cities – Beijing, Shanghai, Chengdu, Shenyang, Hangzhou and Guangzhou – offering the children comprehensive safety education in an entertaining way. The movie's first destination was Chengdu Zhugao Primary School, where, on September 7th, children enjoyed a happy afternoon while learning traffic safety knowledge.

Since the end of July, the 2015 BMW CTSE has made one-week stops in Beijing, Shanghai and Chengdu successfully, providing the most updated and practical knowledge about road safety for local children, and helping them grow amid greater safety and happiness by means of our unique caring and education efforts.

BMW CTSE has been committed to developing children's awareness of traffic safety and strengthening their capacity to protect themselves from the day it was introduced in 2005. In the past 11 years, BMW has consistently maintained an open mind and listened to what children are saying in their hearts. This has provided a constant source of inspiration to develop new ideas and methods for safety education in China. So far, CTSE has been organized in 63 cities, with over 40 BMW dealers and 6,000 BMW customers involved and more than 370,000 Chinese children benefiting. In a notable additional initiative, BMW has joined with the Ministry of Education to release 260,000 copies of the BMW Traffic Safety Textbook for Schoolchildren since 2010. These figures are testament to BMW's efforts and achievements as an excellent corporate citizen in developing and maintaining a safe traffic environment, a strong demonstration of its dedication and determination to contribute to society, and proof of its long-term commitment to the Chinese market and mutual development with Chinese society.

Mr. Liu Ke, Director of Chengdu Education Bureau's Education and Promotion Department, strongly endorsed the program: "It's the BMW CTSE program's 11th consecutive year and it is really praiseworthy and deserving of respect to dedicate such a long time to such a meaningful and influential public welfare event. In the past 10 years, BMW has continued to introduce innovative and creative educational models and novel content, significantly improved children's awareness of traffic safety and self-protection, and opened an umbrella to safeguard children as they grow up. I deeply appreciate BMW's efforts and contributions to children traffic safety in Chengdu and sincerely hope there will be more companies like BMW Group in the future to pass on the benefits of people's warm hearts and safeguarding efforts."

The 2015 BMW CTSE Shenyang Stop was launched on September 17th with the theme of "Safety for Joyful Childhood". This is CTSE's 11th visit to Shenyang since it was launched in 2005, and this was the 4th stop of this year's event, following Beijing, Shanghai and Chengdu. Entering a new decade, BMW CTSE will continue to benefit more people through a more innovative education model and a diversified platform. Those attending the Shenyang BMW CTSE launch included: Ms. Molly Yang, Vice President of Public Relations & Corporate Social Responsibility, BMW Brilliance Automotive Ltd.; Mr. Han Jian, BMW Brilliance Automotive Ltd.'s Labor Union Chairman; Mr. Guan Ying, Head of the Safety Education Department, Shenyang Education Bureau; Mr. Liu Xue, Shenyang Bureau officer; Ms. Yu Bo, Deputy Director of Shenyang Science and Technology Center; and Ms. Bian Yanbing, president of Shenyang Heavy Industry 4th School – a BMW Joy Home. In addition, BMW traffic safety textbooks were donated to Shenyang BMW Joy Home at the event.

Ms. Molly Yang said: "BMW Brilliance has been established for more than 12 years, while BMW CTSE has also entered its second decade. In the past 10 years, BMW CTSE has become one of BMW's most important CSR programs. Up until the end of 2014, BMW CTSE had toured over 63 cities, benefitting over 370,000 children, and exerting a great positive influence on society."

This year's BMW CTSE was located in Shenyang Science Palace. In a specially created "Sim City" just for them, children received instruction from coaches as they enjoyed driving mini BMW electric cars and learned about traffic safety. The other four venues in the CTSE program provided children with a range of other experiences: the thrilling adventure on 4D chairs in "AN’AN Magic Cinema" helped children better understand the importance of safe seats; in the Joy Junior Campus, they learned about clean energy, green mobility, waste sorting and other environmental protection information; AN’AN Emergency Centre offered kids an opportunity to learn how to protect themselves in the event of earthquakes and fire and against kidnapping; and in AN’AN Car Factory, they could enjoy the pleasure of assembling a model car with their own hands.

Besides the classic popular thematic learning programs, 2015 BMW CTSE also presented a brand new Train the Trainer (TTT) program, aimed at training more professionals in traffic safety, so every parent has the opportunity to become qualified facilitators in spreading safety knowledge and benefiting more children and families. In order to give children in remote areas the same access to safety education, 2015 BMW CTSE screened a 3D safety-themed movie, "Adventure of AN’AN", to BMW Joy Homes in six cities – Beijing, Shanghai, Chengdu, Shenyang, Hangzhou, and Guangzhou – offering the children comprehensive safety education in an entertaining way. What's more, the BMW CTSE app has also been upgraded to incorporate more safety education content and provide a broader and more diversified interactive educational platform for an enjoyable educational experience to a wider audience.

BMW CTSE has been committed to developing children's awareness of traffic safety and strengthening their capacity to protect themselves from the day it was introduced in 2005. In the past 11 years, BMW has consistently maintained an open mind and listened to what children are saying in their hearts. This has provided a constant source of inspiration to develop new ideas and methods for safety education in China. So far, CTSE has been organized in 63 cities, with over 40 BMW dealers and 6,000 BMW customers involved and more than 370,000 Chinese children benefiting. BMW's goal is to take root in China and contribute to Chinese society. BMW has continued its cooperation with the Ministry of Education since 2010, promoting the BMW traffic safety textbook tailored to primary school students all over China. So far, a total of 260,000 textbooks have been distributed. As a responsible corporate citizen, BMW is dedicated to creating a safe and orderly environment, practicing its long-term commitment to China.

The 2015 BMW CTSE was successfully concluded at Guangdong Science Center on October 23th. In the first year of a new decade of CTSE and with the theme of "Safety for Joyful Childhood", CTSE is benefiting more people through a more innovative education model and a diversified platform. The closing ceremony for this year's event was attended by a host of BMW executives and local officials, including Mr. Liang Jian, Vice President of South Region, BMW Brilliance Automotive Ltd.; Mr. Wang Yuxue, Deputy Director of Guangdong Education Department; Mr. Zeng Jiangbei, Commissioner for Education Bureau of Panyu District of Guangzhou; Ms. Cai Cuilian, Sergeant of the 1st Traffic Police Squadron; Mr. Yang Xinbin, Senior Manager of Public Relations & Corporate Social Responsibility, BMW Brilliance Automotive Ltd.; Ms. Bi Suwen, Manager of South Region Communication, BMW China Automotive; and representatives from BMW Joy Homes in Guangzhou.

"Immediate attention needs to be given to educating children in road safety. Our aim is to teach children the skills to protect them from traffic accidents," Mr. Liang Jian said. "Moreover, we call on parents to participate in road traffic safety education because their skills and knowledge on this subject will have a great influence on children, and that is the reason why we have expanded the program to parents this year."

Since it was launched in 2005, BMW CTSE has been dedicated to spreading safety awareness to more people in a systematic, timely and efficient way. Besides the classic popular thematic learning programs, 2015 BMW CTSE has introduced a brand new Train the Trainer (TTT) program, aimed at training more professionals in traffic safety, so every parent has the opportunity to facilitate the spread of safety knowledge and thereby benefit more children and families. In order to give children in remote areas the same access to safety education, 2015 BMW CTSE brought a 3D safety-themed movie, "Adventure of AN’AN", to BMW Joy Homes in six cities – Beijing, Shanghai, Chengdu, Shenyang, Hangzhou, and Guangzhou – offering the children there comprehensive safety education in an entertaining way. What's more, the BMW CTSE app was also upgraded to incorporate more safety education content and provide a broader and more diversified interactive educational platform for an enjoyable educational experience to an even wider audience.

BMW CTSE has been committed to developing children's awareness of traffic safety and strengthening their capacity to protect themselves from the day it was introduced in 2005. In the past 11 years, BMW has consistently maintained an open mind and listened to what children are saying in their hearts. This has provided a constant source of inspiration to develop new ideas and methods for safety education in China. So far, CTSE has been organized in 63 cities, and more than 390,000 Chinese children have benefited. BMW has cooperated with the Ministry of Education since 2010, promoting the BMW traffic safety textbook tailored to primary school students all over China. A total of 300,000 textbooks have been distributed so far. As a responsible corporate citizen, BMW has dedicated itself to creating a safe and orderly environment, practicing its long-term commitment to China.

Its dedication to social welfare relies on long-term persistence. Since entering China, BMW has not only firmly demonstrated its corporate social responsibility but also provided a role model for the whole auto industry. In 2007, BMW launched a series of corporate social responsibility activities, making it one of the first auto manufacturers to carry out these activities. In 2013, a new Corporate Citizenship strategy was launched with BMW promoting industry-leading CSR programs in three core areas: Resources, Intercultural Innovation and Social Inclusion, and Education.