Dual M Models Shining and the new BMW 3 Series Launching
BMW Group Dazzles the City of Chengdu with a Surge of Driving Pleasure

• The new BMW 3 Series launches with 15 high-value features as standard to meet Chinese customers’ needs
• The all-new BMW M240i Coupe launches with 3.0T engine and BMW Curved Display as standard
• The all-new BMW M4 Coupe Edition 50 Jahre BMW M, limited to 150 units nationwide, offers ultimate love and passion
• MINI Pat Moss Edition, limited to 800 units worldwide, commemorates the pioneer female force in motorsport

(Chengdu) The 25th Chengdu Motor Show opens on August 26. The BMW Group makes a stunning appearance with a range of innovative vehicles. Among them, four models rocked the market. The Group’s sheer driving pleasure, intelligent technology, and personalized products constantly meet the diversified demands of customers in different market segments.

The new BMW 3 Series is freshly upgraded with its MSRP between 299,900 RMB and 399,900 RMB. The all-new BMW M240i Coupe officially joins the BMW M family of high performance vehicles with its MSRP of 419,800 RMB. The all-new BMW M4 Coupe Edition 50 Jahre BMW M has its premier and national launch, limited to 150 units nationwide with its MSRP of 1,058,800 RMB. MINI Pat Moss Edition, limited to 800 units worldwide, launches with its MSRP from 364,300 RMB. A stunning all-star lineup manifests BMW’s brand essence for a century, and freshly presents sheer driving pleasure.

Fully upgraded, the new BMW 3 Series meets Chinese customer needs with 15 standard high-value features

As a true driver's car, the new BMW 3 Series is a true inheritor to the essence of driving pleasure. The new model is equipped with the leather M-sport multi-functional steering wheel and paddle shifter, giving every driver a space to awaken their heart and enjoy their driving passion. The exteriors of the new BMW 3 Series and the all-new BMW i3 belong to the same vein, while the new 3 Series is even sharper. The new LED headlights look striking and profound. The prominent and larger vertical kidney grille is a romantic and sporty shape that serves the functional evolution of efficient power. More high-gloss black elements are added, bringing a mysterious coolness to the M Sport package. The new exterior colour options of Skyscraper Grey and Snapper Rocks Blue give the new BMW 3 Series even more inspirational ideas. Inside, the most striking change is the 12.3" + 14.9" BMW Curved Display and BMW iDrive with Operating System 8, which provides a marvelous digital experience and a wealth of digital applications.

A new power in the M family: the all-new BMW M240i with 3.0T engine and BMW Curved Display as standard

The all-new BMW M240i Coupe officially launches at CDMS, further strengthening the M family lineup. As a premium compact performance coupe, the new model brings the sheer sporty spirits and the racing soul of BMW M to wider market segments.

The exterior of the new model is dynamic and highly recognizable. The wider exclusive M rear spoiler further enhances the visual impact of the rear end, while creating downforce at high speeds and improving handling stability. The M logo embedded in the air inlets below the double-kidney grille, the M-specific aerodynamic exterior mirrors and the hexagonal exhaust pipes serve as a stunning presentation of the BMW M family’s unique character.

Inside the model, there are 12.3" + 14.9" BMW Curved Display and BMW iDrive with Operating System 8, which realizes innovative handling experience and digital connectivity. The new model is also equipped with standard M sport seats with Leather Vernasca with blue contrast stitching, which combine luxury and M-exclusive driving pleasure. The standard Harman Kardon surround sound system is ready to provide an auditory feast at any time on the move.

The new model is powered by a turbocharged 3.0T six-cylinder in-line engine tuned by M and mated to an eight-speed Steptronic Sport transmission with the paddle shifter. A maximum power of 245 kW, a maximum torque of 500 N·m, and a 5.3-second 0-100km/h acceleration are achieved. The standard rear axle M Sport differential provides ideal traction to the rear wheels, enhancing driving stability and handling. The model also retains the classic rear wheel drive and offers the brand's trademark driving pleasure.

The new model has a rear wheelbase 31 millimetres wider than the previous model. Given the standard M Sport suspension and exclusive M chassis tuning in addition, the model’s agility and turning performance are significantly improved. The all-new BMW M240i is equipped with ARB as standard, which enables faster and more agile control interventions and greatly improves acceleration stability. The rear axle is equipped with HCS as standard, which enhances rear comfort while balancing the handling and provides sufficient support when cornering. In addition, the M sport caliper emphasizes M's sporty nature and provides even better braking.

With a limited edition of 150 units, the all-new BMW M4 Coupe Edition 50 Jahre BMW M presents passion with individualization

A tribute to the 50th anniversary of the BMW M brand, the all-new BMW M4 Coupe Edition 50 Jahre BMW M, with rich anniversary elements and personalized configuration, fully demonstrates the classic heritage and individual expression of BMW M brand.

In line with the Chinese Lunar New Year of the Tiger, the limited-edition models in the Chinese market are specially designed with personalized custom paints of Fire Orange and Stratus Grey. Inside, the exclusive logo of BMW M 50th Anniversary on the door panels, cup holder covers and the headrests of the M carbon seats in the front row all demonstrate its unique limited-edition status. Meanwhile, the limited-edition model comes with the highly sought-after bespoke BMW individual Lights Shadowline as standard, M Carbon Exterior Package, M carbon seats in the front and M Drive Professional.

Since its birth in 1972, M has been representing BMW's ultimate pursuit of high performance and driving pleasure. With 50 years’ legend, BMW M has continued to innovate in its heritage, breaking through the boundaries. With the introduction of BMW i4 M50 and the BMW iX M60, BMW M is accelerating its electrification transformation. The BMW XM, the first high-performance model with an electric drive system, will also go into series production.

Remembering the classics, the MINI Pat Moss Edition pays homage to a pioneering woman with an exclusive design

The MINI brand brought Pat Moss Edition, which will be available for the MINI Cooper S 3-door, the MINI Cooper S 5-door and the MINI John Cooper Works, limited to just 800 vehicles.

For the exterior, MINI brand, renowned for bold innovations, applied the colour gradient roof for the first time in the Pat Moss Edition. The colour gradient of the vehicle roof extends from Chilli Red to Melting Silver and Jet Black. The three-color gradient effect perfectly highlights the unique aesthetic perception of MINI brand. In addition, the exclusive design of the edition models cites the racing history of thoe MINI brand as well as the sporting careers of Pat Moss and Ann Wisdom. A stylised tulip symbolises the first rally victory appears on the C pillars and side scuttles of the edition vehicles along with the inscription “Pat Moss”. The wheel hub covers also feature an exclusive design with a graphic which is based on the outline of the tulip and the MINI wordmark, which improves the recognition of the personalized design of the vehicle. There are also a large number of design elements and details that pay tribute to the championship car, which are worth savoring. All models are equipped with a four-cylinder turbocharged engine with an output of 131 kW/178 hp and 170 kW/231 hp (MINI JOHN COOPER WORKS), bringing sporty driving pleasure with a unique MINI personality to daily travel.

In addition to the highlighted new cars, the BMW i product lineup consisting of the BMW i7, the BMW iX, the BMW iX3, the BMW i3 and the BMW i4 has staged together in Chengdu, demonstrating the BMW Group's accelerated move towards electrification, digitization and sustainability. Adhering to the principle of "China First", the BMW Group will continue to be customer-centric in the second half of the year, meeting increasing personalized demands of Chinese customers with diversified, emotional, innovative products and premium services.

MSRP：

BMW iDrive with Operating System 8*: BMW is constantly updating, upgrading and modifying its products, and the configuration of the vehicles may change accordingly. Therefore, the digital products of models with different production dates may vary. Please refer to the specific models and products displayed and sold by dealers in Chinese Mainland for specific configurations, product features and related details.