Spring Care For Special You
2022 BMW Spring Customer Care Campaign Launched

(Beijing) In this beautiful spring, BMW is partnering with authorized dealers nationwide to launch the largest ever aftersales spring customer care campaign themed “Spring Care For Special You” from March 18 to April 30, 2022. Facing with seasonal influences such as rising temperature, increased rainfall and dust weather, BMW offers all car owners a “Spring Limit” package protecting vehicle health, containing with valuable inner-vehicle air solution, and considerate services treating with travel safty, aiming at ensuring customers’ joy of driving in springtime. Meanwhile, from 10.00 a.m., March 21, the lucky draw of the campaign is launched on MyBMW App.

Air health always well protected

Spring is marked by increased rainfalls and dust weather. In humid environment, the air conditioning system of the vehicle is prone to breeding of harmful bacteria, causing unpleasant smell. Besides, the dust in the air is also harm to driving environment healthy. During this period, switching on external circulation mode of the air conditioner is not advised, and customers should keep an eye on the status of the air filter then exechange is necessary. With high-quality filtering materials, BMW original air filter can improve interior air circulation quality. Now the exclusive air conditioner solution offer is available. During the campaign：
    • Ordering the air conditioner cleansing service at BMW authorized dealership or through MyBMW App Aftersales E-mall, customers can receive sterilization service for free*;
    • Ordering air filter products at BMW authorized dealership, man-hour is free of charge; Ordering through MyBMW App Aftersales E-mall, in addition to free man-hour at the store, customers can also receive a bottle of fuel additive for free*.

As the weather is getting warmer in spring, in the closed cabin, drivers are more likely to feel drowsy. After cleaning the air conditioner, with the assosciation of BMW fragrance products, fresh air is delivered to the driver at all time. BMW Natural Air fragrance series is made of natural materials and specially developed for BMW vehicles. The series come with 10 types with adjustable intensity. For instance, Energizing Tonic with refreshing light wood aroma, Harmonizing Flowers with graceful, comfortable and pleasant flower scent, Vitalizing Woods full of vigor and energy, and Enlivening Daylight with fresh sense of sea breeze… all offering pleasant atmosphere to the cabin. During the campaign:
    • Ordering BMW Natural Air Fragrance Starter Kit (including Refill Kit) at BMW authorized dealership or through MyBMW App Aftersales E-mall, customers can receive a special dicscount of up to 30% off *.

Traveling smoothly at anytime

Spring is a prime time for roadtrip. Drivers are advised to check whether the braking system is sensitive before setting out for a long journey, especially the thickness of the brake pads. As an important safety component, extended usage will lead to excessive wear, which will directly affect the braking effect and trigger a safety minefield. If the brake pads are found, insensitive, noisy or shaking, the customer is suggested to have them checke at BMW 4S store in time. BMW original brake pads made of composite ceramic show better thermal stability and conductivity. It can produce adequate friction under high temperature, guaranteeing safe drving in spring. During the campaign：
    • Ordering brake pad products at BMW authorized dealership, man-hour is in half-price. Ordering brake pad service vocher through MyBMW App Aftersales E-mall, customers can also receive a bottle of fuel additive for free *.

Under the influence of temperature rise, tires which are made of rubber will be rapidly aging, easily to get burst, bagging or other problems. Also, excessive tire wear will affect driving safety. Therefore, it is very essential to check the tire pressure, the tread depth at the seasonal change. In BMW authorized dealerships, the above problems can be prompt checked and solved: free tread depth inspection, 100% BMW original tire garuantee, tire warranty within half a year or 5000 kilometers, professional equipment for inspection and maintenance, and services by certified professional technicians. BMW cooperates with excellent tire manufacturers to jointly create BMW Star Marked Tire that have past careful selection and strict tests.During the campaign:
    • Ordering BMW Star Marked Tires at BMW authorized dealership, man-hour is free of charge*;
    • Ordering BMW Star Marked Tires through MyBMW App Aftersales E-mall, customers and receive a 8% off, and 25% off for some particular tire types, with free man-hour at the store (the first group of customers who placed the order will receive BMW Natural Air fragrance products for free, 3000 quotas) *.

Starting from 10:00a.m. on March 21, 2022, BMW also launches a large-scale lucky draw to all owners and fans. All registered members of My BMW App will be able to visit the lucky draw zone and participate in after logging in. In addition to ample prizes, vouchers for aftersales products such as brake pads, and air filters are offline effective.

As a customer centric enterprise, BMW pays attention to customer rigid demand all the time, and is dedicated to building a one-stop aftersales service brand. In 2022, BMW will continue with the seasonal customer care events to provide more valuable, convenient, trustworthy and pleasant car life to customers.