Circular in Art, Exploring the Aesthetics of Sustainable
development
2021 BMW Brilliance Art Season Kicked off with
Innovative Theme

On November 20th, the 2021 BMW Brilliance Art Season Kick Off Ceremony took place at Shenyang Kerry Parkside, jointly organized by BMW Brilliance Automobile Co., Ltd. and Shenyang Municipal Bureau of Culture, Tourism, Radio and Television. Rely on the platform of "Shenyang Art Festival", BMW Brilliance Art season takes closely collaboration with local art institutions to explore more inspiration between city, industry and art! This year, BMW Brilliance art season brings out the new theme "circular", aim to promote the concept of sustainable development and circular economy. This is also the first time that BMW Brilliance Art Season has walked out of the plant, stepped into the city center, to explore the sparks of inspiration between industrial culture and art space, the fusion between the beauty of industry and spirit of art, show the unique industrial charm of Shenyang.

Development ·Culture - Manufacturing a car is a kind of art

Where there is a car, there is a unique soul inside the icy shell. These souls are given by the people who involved in the design, development, and manufacture. What BMW Brilliance creates is more than vehicles, it creates speedy art pieces. Dr. Franz Decker, Senior Vice President of technology and Production of BMW Brilliance mentioned, "BMW Brilliance always adheres to the concept of 'building cars is a kind of art', and continues follow the BMW Group's vision in promoting cultural development and social responsibility, combining culture and art in multiple dimensions. We hope to cultivate newer emerging of art, to further promote the development of local culture through the long-term cooperation with Shenyang Lu Xun Academy of Fine Arts and Shenyang Municipal Bureau of Culture, Tourism, Radio and Television."

Conservation · Art - Art begins with new

Sustainable development and circular economy are two major social topics nowadays, and "Conservation Art" conveys an artistically recyclable experience. Through the exhibition, BMW Brilliance's concept of sustainable development is skillfully integrated into the artworks, at the same time, expresses the corporate cultural values such as "environmental protection", "regeneration", "vitality", "joyful experience" and "creation" to the audience. The theme of "circular" connects brands, cities, and art. The main art piece Mobius ring made of piled up eco-environmental recycled wooden pallets, blurs the distance of indoor and outdoor, urban and industrial, East and West, new and old era, breaking the constraints of time and space and exploring the art of conservation.

Boundless · Symbiosis – Discover more possibilities

The five invited artists of this art season come from different eras and cultural backgrounds. They convey the concept of "conservation of senses", "conservation of energy" and "conservation of space and time" to the audience with their own viewpoints. Although their presentation styles are various. They all mean to break the boundaries of art areas, and do not make any zones, on personality and style, which absolutely match with the diversified and inclusive corporate culture advocated by BMW Brilliance. The visitors could discover more perspectives of the world, see more possibilities of "conservation" through walking in the Mobius Ring. This concept perfectly shows the sustainable development strategy of BMW Brilliance.

Ms. Ma Jin, vice director of Shenyang Municipal Bureau of Culture, Tourism, Radio, and Television specially awarded BMW Brilliance the "Shenyang Art Festival Contribution Award" at the ceremony, and delivered a speech, “In 2019, we witnessed the opening of BMW Art Space; in 2020, we took Shenyang Art Festival as a bridge to sign a memorandum of cooperation together; today, we will further broaden the platform and create new ideas for mutual appreciation of civilizations and art. This is not only BMW Brilliance's unswerving pursuit of corporate culture construction, local artistic cultivation, and urban cultural heritage, but also the goal and direction for us to enrich and expand Shenyang's new cultural and artistic connotations.”

The concept of BMW Brilliance Art Plant dates from the initial foundation stage of BMW Brilliance Plant Tiexi and set up art space in Plant Dadong, Plant Tiexi, Plant Powertrain as well as R&D center. The artistic working atmosphere always supports BMW Brilliance employees get artistic influence and further stimulate their creativity. Meanwhile, as a good carrier of urban industrial culture, BMW Brilliance Art Season will rely on Shenyang Art Festival as the platform, continue to gather more institutions and talents with professional performance, character, emotional and motivation, to explore infinite possibilities between art and industrial, extend the artistic boundary, and further empower the urban art development.