Leading Premium SUV Trend and Creating Strongest Line-up in Segment
New BMW X3 and iX3 Inspire Emotional Resonance of Times

Guiyang. As the founder and icon in the premium mid-size SUV segment, the first two generations of BMW X3 have won 1.5 million owners all over the world, and the third generation has been delivered to nearly 400K Chinese customers with BMW authentic sheer driving pleasure and innovative luxury well-being since its localization in 2018. The enticingly new BMW X3 hit the market in China this September, with the remarkably refreshed exterior and interior and fully upgraded user experience in intelligent connectivity. Every bit of optimization accurately responds to customer expectations, building a deeper emotional resonance with today's young customers in stylish aesthetics, exquisite luxury, innovative driving pleasure and social responsibility. Meanwhile, the new BMW iX3 is as robust and elegant as X3 family, and also can be easily recognized as a new energy vehicle. Both the new BMW X3 and iX3 showcase their outstanding competitiveness in segments.

In early November this year, BMW Brilliance holds a groundbreaking dual-product-full-experience event for the new BMW X3 and iX3 together to highlight the powerful strength of the third generation of X3 family: it is and always extraordinary both in engine and electric drive. Also BMW iX3 has been widely recognized as the very electric car that rivals a combustion model in terms of driving experience, and this test drive offers the opportunity to experience the new BMW X3 and iX3 together, which is an example of great confidence in these two new vehicles.

The test drive is held in Guizhou Province, Southwest of China, which is famous for the diversity in terrain, culture, as well as plants and animals. The natural off-road can fully demonstrate the off-road performance of the new BMW X3, and the beautiful scenery can inspire people to feel in perfect harmony with nature and protect the nature, all of which fully expresses the pioneering and exploration spirit of the X3 family.

BMW authentic sheer driving pleasure brings all-round confidence in all kinds of road conditions

The new BMW X3 and iX3 are capable of conquering at ease all kinds of road conditions from curving racetracks to primitive forests. The BMW authentic sheer driving pleasure brings the all-round confidence for the third generation of X3 customers with a tuning that is imbued with agility, precision and road feeling performance. The software system tuning of the engine of new BMW X3 and the electric motor of the new BMW iX3 empowers the linear acceleration and braking for a more comfortable drive.

The new BMW X3 is equipped with the powertrain with established fame, which boasts the latest BMW 2.0T four-cylinder inline engine, 8-speed automatic transmission and BMW xDrive all-wheel-drive system as standard, as well as a 0-100 km/h acceleration time of 6.8 seconds. With the fifth-generation BMW eDrive technology, the new BMW iX3 can achieve 93% electric motor efficiency and NEDC 500km e-range, with subsequently only 16.7kWh of energy consumption per 100km, continuing to cement its leadership position in the segment. On top of that, the vehicle shows precise remaining e-range based on various factors such as real-time energy consumption, driving mode, navigation route and road condition, providing customers with reliable mileage information for reference. The adaptive energy recuperation system of BMW iX3 offers remarkable electric driving pleasure. D mode enables the vehicle to behave similar to a combustion engine. B mode activates a “one-pedal driving experience” as well as the strongest energy recuperation; customers can control the acceleration and deceleration of the vehicle by simply stepping on or releasing the pedal.

The new BMW iX3 is also equipped with the BMW’s advanced Driving Assistant Professional as standard. Also the Parking Assistant Plus is offered, including the Reversing Assistant function BMW firstly developed which enables the vehicle to automatically reverse the last 50 meters it drove, empowering the intelligent driving experience to a higher level.

Classic aesthetics evolvement displays a more confident presence

The new BMW X3 preserves the model concept of BMW X3 and the DNA of its X family line-up, and the echo design of its front and rear adding to the dynamic and imposing look of the car from any angle. As one of the most important upgrade, the new design highlights a more progressive stance than ever before, with more sharp lines and edges.

Overall, the new BMW X3 and iX3 are still clearly recognizable with their robust X family design features, while many new details also showcase the exemplary luxury in the new era. The enlarged double-kidney grille, visually raising the front end, gives the car a more confident presence. The three-dimensional LED Adaptive Headlights are slimmer and more expressive, which echoes the three-dimensional LED Rear Lights with a black border, interpreting modern luxury to the higher extend. The entirely redesigned rear apron also features larger and sportier double polygonal tailpipes, conveying a more powerful presence. All new 20/21-inch wheels are available for the new BMW X3 make the vehicle a born sporty machine. All new 20-inch aerodynamic rims applied in the new BMW iX3 can effectively reduce the wind drag while driving.

The M Sports Package and Dark Line are now available on both models. The new BMW iX3 also features both BMW i and BMW M badges, showing absolute top performance and sustainable future.

Fully enhanced interior design makes every trip full of sense of ritual

Driver orientation is the typical principle in BMW design. In order to offer the driver the safest and most comfortable experience, generations of BMW engineers have been pursuing perfection in every tiny detail. Based on this driver-oriented approach, the interior has been upgraded once again to create a modern premium style in line with the era.

When drivers concentrate on the road, they may not particularly notice that every operation goes naturally smooth, each piece of information can be read easily and clearly, and body support is well in place. Three “control islands” integrate all the buttons in areas of lighting control panel, air conditioning and the gear shift. Combined with the 12.3-inch central touchscreen display and the 12.3-inch digital instrument cluster, these make the cockpit easier to operate and more minimalistic and spacious.

The fully upgraded interior design delivers luxury and comfort, making every trip full of sense of ritual. The Light Carpet, the intelligent ambient lighting options in 6 colors with 11 shades, and the panoramic glass sunroof all maximise the interplay of light and shadow. The highly efficient PM2.5-grade filters on board help maintain good air quality inside the cabin. The fully upgraded Sensatec 2.0 interior upholstery, the Comfort Seats with thicker cushions and backrests tailored for the Chinese market, and the comfort headrests on the rear seats all add up to a serene and cozy experience.

Visionary digitalization brings intelligence and convenience to new heights

The new BMW X3 is powered by the latest intelligent technology, fully illustrating BMW's leading achievements in digitalization and connectivity. BMW iDrive 7.0 and BMW Intelligent Personal Assistant both enable users to experience diverse and personalized human-vehicle interaction.

The newly upgraded BMW Intelligent Personal Assistant is empowered with enhanced conversational capability. Users can open/close car windows precisely, make restaurant reservations, set reminders & memos, listen to music or audio programs on QQ Music and Ximalaya, etc. It is also compatible with other intelligent voice assistants such as the in-car Tmall Genie. Tencent WeScenarios is now also officially available, covering daily topics and functions such as audio & video, children education, travel & entertainment, food recommendations and news in various mini programs, allowing customers to seamlessly connect to their digital life.

Sustainable development in whole value chain, working together to preserve our planet

In the magical ecology of Southern Guizhou, one can't help but be in awe of nature. Responsibility and sustainability are essential attributes of the future luxury. BMW Brilliance adopts a holistic sustainability strategy throughout the entire value chain, empowering sustainable development with cutting-edge technology and innovation to protect our global home.

BMW Brilliance has for a long time prioritized energy optimization to reduce overall carbon dioxide emissions. Since 2019, BMW Brilliance has been using 100% renewable energy in its production. As a National Green Plant, BMW Brilliance actively participated in China’s first national green power trade, which greatly contributed to BMW Group’s newly established carbon reduction target, and also showed that BMW Brilliance is leading the development of the automotive industry with concrete actions.

The BMW iX3 also implements sustainability from the very beginning of its design. For example, there are no rare earths used in the electric motor, reducing dependence on the rare metals resources. The excellent aerodynamic design such as the semi-closed air intake grille, contributes to the reduction of the vehicle's energy consumption.

Just as BMW offers emotional products to customers with brand strength and confidence, the BMW X3 family will always be the trendsetter and set new benchmarks its strong competiveness and confident presence.