The New BMW 3 Series Hits Market with Uncompromising Thrilling Luxury

As of July 2021, the cumulative sales number of BMW 3 Series crossed the 110,000 mark, up by 50.5% year-on-year. After claiming the first place in luxury B-class vehicle sales in China last year, BMW 3 Series continues to lead the upward trend in the luxury sedan segment with its long-established dominance as a sporty machine. On August 25, the New BMW 3 Series hit the market as an uncompromisingly thrilling luxury car well positioned to bring to customers ever-perfecting high-value product essence. Sporting further diversified innovative technologies and individualized elements, the New BMW 3 Series represents a big step forward while adding to the timeless model a taste of class and intelligent appeal. The New BMW 3 Series comes in nine variants (four standard wheelbase and five long wheelbase variants) with the MSRP range from RMB 293,900 - 398,900.

Upgraded Luxury Ambience Exudes Passion of Time

Amid the evolving new consumption trend, the New BMW 3 Series comes as a perfect response to the shift with upgraded configuration geared toward customers’ holistic high-value enjoyment. Dynamic and fashionable, the first-ever two-tone seats on the New BMW 3 Series SWB Dark Edition variants feature tailoring of materials in contrast colors that further enhance their visual presence and the expressive sportiness of the vehicle. Moreover, the Sensatec 2.0 is available on all the new model variants with exquisite stitching and premium perforation work. The new upholstery lends a touch of luxury appeal on top of sportiness to the interior, creating a unique interior ambiance for customers.

A luxury configuration combining function and comfort, the auto tailgate appearing for the first time on the New BMW 3 Series LWB variants helps customers cope with sometimes troubling scenarios. Even when the tailgate is stained with mud in rain and snow, a press of button inside the car, or via the remote key, can open/close the trunk with ease, enabling every customer to enjoy shopping and commuting in style.

Digital Charm Powered by Further Developed Intelligent Technology

An uncompromising top player in sportiness, the New BMW 3 Series exudes equal audacity in luxury ambience and intelligent technology, and is dedicated to bringing more advanced and perfected product essence to customers. The 12.3-inch digital instrument display and 10.25-inch central touchscreen display, standard on all the model variants, provide an easy access to a digital lifestyle. Connected Package Professional, one of the new standard features as well covering each variant, becomes a driver-vehicle interface that allows customers into extraordinary digital experience.

Connected Package Professional offers multiple intelligent in-car functions and services such as the widely acclaimed BMW Intelligent Personal Assistant and WeScenario. Connected Music function, deeply integrated to BMW’s on-board operating system, can be activated via BMW Intelligent Personal Assistant simply by a voice command. As a digital service platform, WeScenario recommends services tailored to customers’ personal habits. This minimizes time spent on pinpointing appropriate food, entertainment, travel and education services and maximizes the potential of digital technology for creating a more enjoyable life.

Superb parking skill means the start of a worry-free journey. The New BMW 3 Series Dark Edition variants are equipped with Parking Assistant, which uses the rear cameras and PDC front & rear to indicate the precise parking route for the driver. Sound and visual signals also alert customers to traffic conditions in the vicinity to facilitate their timely response when parking longitudinally and horizontally.

Enhanced Sporty Grace Reignites Sheer Driving Pleasure

Boasting inherited sportiness DNA and powerful performance, the BMW 3 Series has won hearts of drivers over generations with its thrilling driving experience. As the benchmark vehicle for handling, the New BMW 3 Series carries on its ideal 50:50 weight ratio and is equipped with 2.0T four-cylinder turbocharged engine and 8-speed Steptronic transmission, providing handling aficionados with BMW’s authentic sheer driving pleasure.

The New BMW 3 Series is powered by the new generation B-series 2.0T four-cylinder turbocharged engine, mated to the quick-shifting, efficient and reliable 8-speed Steptronic transmission. With the maximum output of 190kW and peak torque of 400N·m, it can sprint from a standstill to 0-100km/h within 5.9 seconds. At the same time, the entirely revamped and optimized powertrain brings higher efficiency, allowing the “325” variants to limit the combined fuel consumption to 6.2L/100km while maintaining 135kW of maximum power and 300N·m of peak torque.

To meet the demand for a unique luxury and sporty design, the New BMW 3 Series SWB Dark Edition variants are also designed with smoked effect for the attentive “angel-eye” headlights. Joining the classic double-kidney grille and the iconic Hofmeister kink, the dynamic smoked headlights not only make an ever more recognizable look, but also an understated, sharper presence.

MSRP for the New BMW 3 Series:

SWB variants	MSRP (RMB)
New BMW 320i Sports Line	293,900
New BMW 325i MSP	312,300
New BMW 325i MSP Dark Line	326,900
New BMW 330i MSP Dark Line	370,900
LWB variants	MSRP (RMB)
New BMW 320Li MSP	318,900
New BMW 325Li MSP	345,300
New BMW 325Li MSP Dark Line	358,900
New BMW 325Li xDrive MSP	360,300
New BMW 330Li xDrive MSP Dark Line	398,900

Standard features for the New BMW 3 Series:

Design
1	Adaptive-LED Icon Light
2	Active Air Flap Control
3	18-inch Rims
Luxury
4	12.3-inch Digital Instrument Display and 10.25-inch Central Touchscreen Display
5	China-only Comfort Seat (additional Rear Premium Soft Headrest for LWB variants)
6	Panoramic Sunroof (for LWB variants)
7	3-zone Control Automatic Air Conditioning
8	Front Electric Seat Adjustment (Memory Function for Driver Seat)
9	Ambient Light
10	Galvanic Package
Technology
11	BMW Intelligent Personal Assistant
12	BMW iDrive 7.0
13	Wireless Apple CarPlay
14	Connected Package Professional
Performance
15	2.0T Four-cylinder Turbocharged Engine and 8-speed Steptronic Transmission