April 1, 2020
On April 1, BMW Brilliance Tiexi New Plant celebrated its start of construction, a milestone event that signals BMW Brilliance’s further deepening of its localized development strategy, which will lay a solid foundation for richer product lines and the series production in 2022. With the ongoing outbreak of COVID-19 in both China and abroad, the battle against the pandemic has entered a challenging period. BMW Brilliance introduced multiple measures to ensure its employee’ health and safety before resuming work and production, and had its 3 millionth car rolling off the production line in just the second week after it resumed production. Meanwhile, the construction of the key project Tiexi New Plant is also moving forward as scheduled.
At the ceremony, Dr. Franz Decker, BMW Brilliance Senior Vice President of Technology & Manufacturing, and Mr. Guo Zhongxiao, Director of Tiexi District & SEDA & CGEP delivered speeches respectively. Ms. Cao Li, BMW Brilliance Vice President of Building, Facility Management, Environment & Administration, introduced the overview of Tiexi New Plant project. After that, Mr. Li Songlin, Member of CPC Shenyang Municipal Standing Committee and Vice Mayor of Shenyang, Mr. Matthias Biermann, Consul-General of Germany in Shenyang, Mr. Wang Jun, BMW Brilliance Senior Vice President of Finance, Mr. Liu Kewu, Secretary of Tiexi District Party Committee &SEDA & CGEP Party Committee, and other management representatives and guests came onto the stage to start the project together. Mr. Jochen Esmann, BMW Brilliance Head of New Plant Project, presided over the ceremony.
“Starting construction of our new Tiexi plant is concrete proof that even in these challenging times, BMW Brilliance is fully committed to China and our investment projects in Shenyang,” said Dr. Johann Wieland, President & CEO, BMW Brilliance Automotive Ltd, on this occasion, “We remain very confident in the long-term outlook of China’s economy and are ready to take the next steps on our high-quality development path.”
To keep the Construction on Track Through Close Cooperation
According to the plan, Tiexi New Plant will be highly digital and sustainable, covering an overall area of up to 2.9 square kilometers. Sporting brand-new Press Shop, Body Shop, Paint Shop, Assembly Shop and external infrastructure, it also reserves spaces for anticipatory production expansion and other function design in future. Together with the existing Plant Tiexi, Plant Dadong, Powertrain Plant and the R&D center, Tiexi New Plant will deliver to Shenyang production center richer product lines and a significant increase in capacity, so as to respond with flexibility to changes in market demand.
Dr. Franz Decker, BMW Brilliance Senior Vice President of Technology & Manufacturing, mentioned in his speech, “From planning to construction, and then to series production, BMW has deeply rooted its thinking of digitalization and sustainability. There is no doubt that Tiexi New Plant will continue to echo those core beliefs, moreover, it will become one of the most digital effective automotive plants worldwide and another lighthouse for sustainability. Booming with brand-new facilities for all technologies and external infrastructure, Tiexi New Plant will further expand our production system in Shenyang. We will certainly be well prepared for series production in 2022.”
Tiexi New Plant is the largest structure project ever undertaken by BMW Brilliance, and its smooth implementation can never be achieved without the support of governments at all levels, as well as close cooperation between the government, the BMW Group and all departments of BMW Brilliance. Mr. Guo Zhongxiao, Director of Tiexi District & SEDA & CGEP, spoke of BMW Brilliance Tiexi New Plant project in this way, “Fully pushing forward the construction of major projects is an inevitable requirement for Tiexi to maintain stable and healthy development and accelerate the comprehensive revitalization of the old industrial center. The smooth start of BMW Brilliance's Tiexi New Plant is of great strategic significance to promote the optimization and upgrading of Tiexi's industrial structure, improve the overall competitiveness of Shenyang, and fully accelerate the overall revitalization of Shenyang.”
To Boost Local Economic Prosperity and Social Development Through a Sustainability Approach
Tiexi New Plant is adjacent to Hun River and has incorporated factors such as the environmental and resource conservation into the overall planning since the start of land preparation. The BMW Brilliance construction team and the district government have worked together to develop a comprehensive environmental governance plan, committed to further improving the overall natural environment of Hun River.
BMW Brilliance Shenyang production center is a model of the linkage between “Industry 4.0” in Germany and intelligent manufacturing in China, and has given a strong boost to the development of local economy and automobile industrial chain. From the past to the current response to COVID-19 crisis, the local government has always been a strong support of BMW Brilliance to ensure the smooth progress of production and business of the company. Tiexi New Plant to be built will further expand the existing production system, provide more vehicle models for customers, bring higher tax revenues for local authorities, create thousands of new jobs in the next 3 to 5 years, and promote the construction of public transport facilities including subways and roads, thereby fostering economic growth and social development for Shenyang. Meanwhile, Tiexi New Plant will not just demonstrate the cutting-edge technology but also be another example of the unique blended Chinese and BMW culture. Tiexi New Plant project is another important initiative for implementing BMW Brilliance’s “In China, For China” strategy, and its start of construction will definitely make substantial contributions to local economic prosperity and sustainable development.