2020 BMW Children's Traffic Safety Education Ended in Shenyang

(Shenyang) On October 17, the BMW Children's Traffic Safety Education staged a two-day pop-up event open to the public at Palace 66 in Shenyang, spreading traffic safety knowledge to children and their parents in an both educational and entertaining way. As the last stop of 2020 BMW Children's Traffic Safety Education, the Shenyang event brought to a successful end of the pop-up event series of the annual program for the year.

The pop-up event in Shenyang greeted participating children and their parents as scheduled in an all-round upgrade format with innovative interactive modules. Responding positively to the “One Helmet, One Belt” campaign initiated by the Traffic Management Bureau of the Ministry of Public Security, this year’s pop-up event featured specially added motorcycling elements, such as “AnAn Driving School” where children could not only learn traffic safety knowledge but also enjoy themselves with driving mini electric BMW cars and riding mini BMW motorcycles with helmets on. The classic “Good BMW Driver” interactive photo-taking zone was also upgraded as “BMW Good Driver and BMW Good Rider”. And there was a new “AnAn Warm Heart Ambassador” zone where participants could operate on an interactive display and generate a cartoon-style “One Helmet, One Belt” poster of their own. The new “Blind Lottery Box” featured an online interactive prize game by scanning the official WeChat account of BMW CSR.

The BMW Children’s Traffic Safety Education is the longest-standing CSR program of BMW in China that has for 16 years focused on children’s traffic safety in a way relevant with related current public topics. In 2017, BMW launched the “BMW Good Driver” initiative in response to the “China Good Driver” campaign launched by the Traffic Administration Bureau of the Ministry of Public Security, calling on all BMW drivers to abide by traffic rules and practice traffic etiquette. BMW is also the first to respond to the “One Helmet, One Belt” campaign by introducing the “BMW Good Rider” initiative which, together with the “BMW Good Driver” initiative, calling on car drivers and passengers to correctly use seat belts and motorcycle and electric bike riders to correctly wear helmets.

In response to the COVID-19 outbreak in the first half of the year, the BMW Children’s Traffic Safety Education shifted part of its activities online. On the Children’s Day this year, Children’s Traffic Safety Education Online Platform, jointly established by China Children's Press & Publication Group (CCPPG) and Traffic Safety Research Center of the Ministry of Public Security, under the guidance of the Traffic Management Bureau of the Ministry of Public Security, was officially launched. BMW, as a representative of outstanding enterprises of the China Road Traffic Safety Charity Alliance, becomes among the first organizations to join the platform.

BMW offers a series of online education modules including online game, AR exhibition, online training class and live-streaming room to continuously provide children’s traffic safety education for the public during the epidemic. The online learning platform recorded more than 1.28 million views one hundred days after launch and has been widely used and excellently received by teachers, parents and dealers.

The development of BMW Children’s Traffic Safety Education in the past 16 years exemplifies BMW’s long-term commitment to the Chinese society, and the program has traveled to 69 cities in 20 provinces across the country and benefited over 100 million people. In 2019, BMW upgraded its original city roadshows into pop-up events that were staged in the halls of downtown shopping malls and made them freely open to the public, which have covered more than 710,000 visitors.