BMW X2 Dances to Summer Beat with The Big Band 2 and Beyond

The Big Band 2, sponsored by the innovative BMW X2, recently ended with the announcement of the Hot 5 bands emerging triumphant from this season, leaving countless music fans with an unforgettable memory of a thrilling summer. What imprinted on their memory about the just-passed summer will also be The X2, which accompanied them throughout the season as they celebrated music with their beloved bands performing on the stage.

The X2 shines on every star-starred stage

The X2, a star in its own right, featured The Big Band 2 in its every showing, never failing to impress and amaze people when it was given the spotlight as a band landed on the stage. When the Hyper Slash band made their debut in The Big Band 2, The X2 stood quietly behind its members as they presented themselves, yet its presence was no less apparent, with the sharp contour lines, idiosyncratic double kidney grille, and unique white and blue BMW logo on the C pillar, perfectly echoing the charisma of the band.

The X2 was also there as the bands staged their passion-stirring shows on the stage, with each Top 10 band having a customized The X2 that reflects their characteristics. The vehicle of the Joyside band, for example, has red integrated M Sport seats, speaking of the band’s soft sensibility under the disguise of a posh and romantic appearance. The vehicle of the Big Wave has succinct electric current patterns printed on the exterior and extensive high-tech features including Apple CarPlay, Baidu CarLife and natural speech control, speaking of the band’s trailblazing innovation. The blue X2 of Re-TROS, which features a guitar amid music symbols on its exterior, expresses restraint, down-to-earthness and rock spirit. The vehicle’s responsive and sporty handling has a lot of affinity with the band’s attitude to music that is both sober and powerful at once.

The music bands have unique aesthetic tastes, but they all find something in The X2 that they can identify themselves with as the iconic model is about many things. From whatever point of view you look at it, be it boiling youth, warm rebelliousness, brave innovation, or restrained passion, you find it just cool.

Adrenaline-pumping The X2 dances to the summer beat

Besides serving as an iconic car with many-splendored charm, The X2, as one of the pioneering models of BMW in experiential marketing, has helped the bands shine even more brilliantly during the summer with a series of innovative campaigns.

The X2 Music program, which was launched with The Big Band 2, has since been committed to celebrating music with independent tastes . As the Big Band 2 progressed, the BMW program organized a series of innovative campaigns that allowed music fans to re-experience previous episodes of The Big Band 2 and to better understand the music band cultures. In the latest campaign, four bands — Joyside, The Big Wave, Mandarin and Hyper Slash were awarded "THE X2 Most Stylish Award" with an exclusive short video dedicated to each band. Although each video is only 5 second long, they captured the very essence of each band — the romantic and mesmerizing music DNA of Joyside, the inebriating music images of The Big Wave, the decisive vibrancy of Mandarin, and the idiosyncrasy of Hyper Slash. The upcoming event organized by The X2 Music with stylish music bands, the LIVE — THE X2 "Summer Must Go On" concert, will kick off on October 21, continuing the summer fire started by The Big Band 2.

In recent years, BMW has stepped up its product offensive with all-round circle marketing campaigns to engage consumers and stimulate their emotional resonance with the brand and its products. With its distinctive design, The X2 has since its launch been a frequently featured model in creative communication campaigns. In 2018, a flash mob party was held at the Xianyukou Hutong in Beijing, introducing the new idiosyncratic The X2 with a group of artists from different fields. In 2019, The X2’s unique test drive with 3D paintings onsite and fashion show held at a dilapidated industrial complex in Chongqing, enriching realm the of fashion. When it comes to this year, the sponsorship of The Big Band in this summer again caused a big stir among the music fan community and captured countless hearts. Through a series of campaigns which perfectly combined the extroverted individuality of The X2 and the unique aesthetics of music bands, The X2 has demonstrated its aesthetic versatility for diversified tastes and shown that being young is really about staying true to yourself!