The World Premiere of the All-new BMW 3 Series at Auto Shanghai 2019

(Shanghai) On April 16, 2019, the all-new BMW 3 Series Long Wheelbase and Standard Wheelbase models made their debut at Auto Shanghai, marking a new chapter in the successful development of BMW Group and BMW Brilliance in China. The seventh generation of this sporty model comes with progressive design, striking innovation and next level of well-being, setting a new benchmark in the premium sports sedan segment.

With its outstanding dynamic performance, the all-new BMW 3 Series brings together emotion and sophistication. The enlarged front grille combined with the Adaptive LED headlights create a front look that is both technically advanced and focused on the road ahead. The sharper contour lines, newly evolved Hofmeister kink, extended 3D L-shape LED taillights and dual tailpipes all come together to create a powerful sporty aesthetic. The wider stance both in front and rear, low centre of gravity, and larger wheels give the model a new robustness in its look. The all-new BMW MSP Dark Edition was also unveiled, offering a cool black textured kit which further underlines the vehicle’s imposing aura. Its distinctive M logos in the side fenders and on the front and rear sills to emphasise its exclusivity and exude a confidence in performance.

The all-new BMW 3 series brings strength from the inside out. With the use of optimised materials, especially the increased application of high-strength steel, the overall body rigidity has been increased by 25%, whilst that of the cockpit and specific areas of the chassis have been increased by up to 50%. The new BMW 4-cylinder 2.0-liter turbocharged engines have undergone comprehensive improvements, now featuring a new thermal system, new crankcase and upgraded fuel injection system, which together with the new eight-speed Steptronic transmission, allows much better fuel efficiency while offering a maximum of 50Nm of more torque. The new generation incorporates a perfectly balanced 50:50 axle load distribution, rear wheel drive, and superb chassis tuning, thus keeping in line with its sporty heritage. The new shock absorbing technology brings good comfort at low speeds and more stability during dynamic driving.

BMW's latest generation professional driving assistance systems makes driving easier and safer. The Traffic Jam Assistant allows the driver to go hands-off with speed less than 60 km/h under certain road conditions. The world's first automatic self-reverse function enables the vehicle to automatically reverse the last 50m it drove.

The BMW Live Cockpit offers even greater driving pleasure. The new function islands further demonstrate BMW’s driver-oriented design language for a clean & luxurious interior. The new 12.3-inch digital instrument cluster, 10.25-inch touchscreen for Central Information Display, and BMW Head-Up Display all operate in sync. Equipped with the new BMW Operating System 7.0, the latest interaction system makes personalized display possible. It offers enhanced gesture control function with up to seven gestures, and now also supports remote software upgrade. Through BMW Connected, users are now able to use functions such as remote temperature control and remote 3D View, as well as using their own smartphones as BMW Digital Key, making the traditional car key a backup solution.

The all-new BMW 3 Series will be the first BMW model in the Chinese market equipped with BMW Intelligent Personal Assistant. This system understands both the ins and outs of the car, and also acts as a personal assistant that understands the needs of the user. Customers can control a variety of vehicle functions through natural voice control. For example, if you want to relax during driving, you can say “Hey BMW, I am tired”. BMW Intelligent Personal Assistant will automatically adjust the interior ambient light, and start to play energetic music with increased volume. The air conditioner will be cooler, and the panoramic roof will open for a refreshing effect. This system will also be able to learn and become more intelligent in the future.

The all-new BMW 3 Series not only presents best-in-segment connectivity and digital innovation, but also sets the benchmark in terms of well-being. The Long Wheelbase version offers best in segment wheelbase of 2,961mm along with the China exclusive comfort seat including rear soft pillow headrest. The SynTAK technology has been applied to isolate the noise from the powertrain right from its source. Together with the other optimised acoustic solutions, passengers can enjoy a quiet ride in comfort. The new 3 Series has added many other premium features exclusively for Chinese customers, such as the 3-zone air conditioner with a PM2.5 filter, the largest panoramic roof in the segment and the situation-based ambient light, delivering exclusive and luxurious in-car experience.

The BMW 3 Series embodies the essence of the BMW brand with its sporty spirit, and is one of the most successful model series within the BMW brand or even among all luxury auto brands, winning over more than 15.5 million customers worldwide since its birth in 1975. While staying loyal to its sporty roots, the seventh generation has seamlessly integrated cutting-edge technology. It is the best BMW 3 Series yet, demonstrating BMW Group's solid commitment to the brand’s core values and passion to leading the future mobility.