My Style My Speed: the New BMW 1 Series Sedan M Sport
on Journey of Discovery in Hangzhou

(HANGZHOU) — From February 26 to March 2, a cool journey of urban discovery featuring the New BMW 1 Series Sedan M Sport took place in Hangzhou under the theme “My Style My Speed”. The model with its trendier and sportier looks, outstanding driving performance and intelligent technologies made itself the ideal car for the adventure-spirited with a flair for urban fun to rediscover the dynamic side of the time-honored city on a thrilling journey that saw the participants complete a series of challenging and interesting tasks, redefining being young as “My Style My Speed”.

As a luxury compact sedan that offers an impressive sporty performance built for the young self-expressed who embrace their own individuality, the New BMW 1 Series Sedan M Sport with comprehensive enhancements was officially launched on February 14. The BMW 1 Series Sedan M Sport, which starred the journey, is the first locally manufactured compact BMW to be equipped with the M Sport Package, profoundly deepening BMW’s “In China, For China” commitment and bringing the M Sport spirit closer to young consumers in China.

Instantly recognizable M Sport

Being young is being capable of falling in love at first sight, as if it had been waited for what feels like forever. This is exactly what the participants felt with the New BMW 1 Series Sedan M Sport when they got onboard it for a journey of discovery through Hangzhou’s famed landmarks for an incredible once-in-a-lifetime experience!

Moving from the picturesque West Lake to the futuristic high-tech district, the New BMW 1 Series Sedan M Sport in Melbourne Red grabbed eyeballs all the way, becoming a compelling sight that commanded attention. With an all-new family design language, it has a three-parted dynamically styled front apron which, together with the honeycomb grille, speaks of its assertive, confident style. Its hexagonal LED headlights cast bright light forward like a pair of eyes looking at the city of internet as it sped through skyscrapers. The unique M badges on the front fenders highlight the car’s and its owner’s unique identity. The bulged beltline is set off beautifully by the side skirts of the M package, adding to the fresh and delightful aesthetics of the car under the play of light and shadow. The L-shaped taillights and the twin chrome-plated tailpipes round off the New BMW 1 Series Sedan M Sport’s breezy and ethereal poise as it ran past the tranquil and elegant West Lake.

Once you are in the driver’s seat of the New BMW 1 Series Sedan M Sport and have your hands on the M Sport Walknappa leather multifunction steering wheel, you are instantly in the mood for dynamic driving. The driver-oriented cockpit enhances safety while facilitating operation, with the black high-gloss finish further increasing the cool and dynamic ambience inside the car. The rear seats have their cushions and backs thickened by 20mm in addition to having soft materials extended to the doors to provide exclusive comfort as well as sporty thrill. In a word, every detail of the New BMW 1 Series Sedan M Sport is well thought out to provide the best experience.

Superb handling with robust power

The youthful mind always pivots forward. As part of the New BMW 1 Series Sedan M Sport journey, a series of driving exercises was arranged in the form of “pleasurable driving games” at an ingeniously designed venue that was both challenging and thrilling, including racing and autocross, which spoke volumes for the New BMW 1 Series Sedan M Sport’s outstanding performance for pleasurable youthful driving.

At the word of command, drivers floored the accelerator and away they went amid the roar of engine. The New BMW 1 Series Sedan 120i M Sport featured for the journey was powered by BMW’s turbocharged four-cylinder engine mated to an 8-speed Steptronic transmission which produces a maximum power of 141kW for thrilling driving. With an independent suspension structure made of high-strength steel which combines a front MacPherson strut and a rear multi-link suspension, the model offers the dual advantages of instantaneous response and steady driving and is further blessed by a golden wheelbase and sport-oriented tuning for above-segment handling. These strengths position the car strongly for challenging autocross maneuvers including figure 8, figure 1 (specially created for the New BMW 1 Series Sedan M Sport) and letter M autocrosses. In addition, unique-in-segment features such as Dynamic Traction Control (DTC) and Performance Control (PC) allowed more leeway to the participants for moves such as snail parking, showing the New BMW 1 Series Sedan M Sport’s amazing responsiveness to the driver.

Smart connectivity for added convenience

The young mind is teeming with ideas about the future. In the urban discovery mission codenamed “1”, the powerful connectivity features of the New BMW 1 Series Sedan M Sport lent themselves excellently to the fulfillment of the mission by unfailingly providing the best routes to destinations.

Driving through Hangzhou is the best way to feel the city’s unique youthful pulse. With the optional full-color head-up display (HUD), the driver can view driving information such as speed and route without changing their field of vision for increased safety. Want to have everything under your fingertips? The standard 6th-generation iDrive system with an 8.8-inch high-resolution touchscreen is the answer, which supports a high level of menu customization and provides a smooth smartphone-like experience. Want to reach more landmarks in the city with less time? BMW’s Connected app will help you do this: input your destination in the app and when you get into the car and press the iDrive knob, the system will automatically recommend the best route to you so that you can reach your destination efficiently for a wonderful time in the New BMW 1 Series Sedan M Sport. After completing all your tasks, you can open the unique-in-segment wireless Apple CarPlay™ function and speak the name of a song you want to hear, says Bimmer Ride, and the system will play it for you hassle-free, without the trouble of tangled wires.

To be young is to have an insatiable curiosity and passion for new things and new experiences. The unique journey in Hangzhou saw the New BMW 1 Series Sedan M Sport take the participants on a ride of discovery of urban fun in a trendy and sporty way that gives full expression to the youthful “My Style My Speed” driving. For all the different ways in which being young can be defined, the New BMW 1 Series Sedan M Sport is an ideal vehicle for young people that takes them to their destinations as they strive, seek and achieve their life goals one after another!