Creating Civilized Roads for Our Children’s Safe and Joyful Future
2018 BMW Children’s Traffic Safety Education Program Kicks Off in Ningbo

Ningbo: 2018 BMW Children’s Traffic Safety Education (CTSE) lands in Ningbo today following the program’s kickoff in Beijing, Qingdao and Yinchuan. For the second time in its 14-year history, this program landed in this historic city. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.

Since 2005, Ningbo has won the title of “National Civilized City” five times consecutively. Traffic being an important part of a civilized city, Ningbo boasts one of the country’s most civilized traffic environment. Last year, multiple Ningbo departments and channels joined hands to launch an initiative themed “Courtesy at Crossings for Civilized Travel” to further foster the civilized traffic environment. As the leading traffic safety education public advocacy program in the auto industry, BMW CTSE, in response to the “China Good Driver” program initiated by the Public Security Ministry’s Traffic Management Bureau, launched the “BMW Good Driver” civilized traffic initiative last year. The campaign has so far engaged over 11 million people in online and offline activities, successfully drawing the society’s attention to the issue of traffic safety. The 2018 BMW CTSE program will continue to develop the “BMW Good Driver” civilized traffic initiative, further engaging dealers, car owners, associates and other stakeholders through a series of online and offline activities to expand the campaign’s impact and foster a civilized traffic environment nationwide.

2018 BMW Children’s Traffic Safety Education also pays close attention to children’s traffic safety education in schools. Guided by the Ministry of Public Security, the 2018 BMW Children’s Traffic Safety Education, joining hands with China Children’s Press and Publication Group, has launched BMW Children’s Traffic Safety Ambassador in school. The program will widely engage BMW dealers, car owners and associates to be volunteer “ambassadors” to deliver children’s traffic safety education nationwide in a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of “BMW Children’s Traffic Safety Education – the Magic Suitcase of Safety Education” to nearly 200 schools across the country to promote children’s traffic safety education in China.

In addition, BMW Brilliance Automotive Ltd., in partnership with China Communications Press, is also introducing interactive Virtual Reality (VR) traffic safety courses for children. This year, CTSE roadshows will not only improve children’s traffic safety awareness through immersion learning by utilizing VR technology, but also enable children to learn traffic safety knowledge with joy through human-robot interaction in “AnAn Magic Academy”.