BMW JD Flagship Store Launched
BMW Joins hands with JD.com to Provide Convenient Digital Service Experience

(BEIJING, April 4, 2018) On April 3, BMW officially launched its flagship store on JD.com, leveraging the latter’s powerful e-commerce platform to provide customers with even more convenient and efficient online and offline aftersales service experience. BMW has also had in-depth discussions with JD.com in more areas. The initiative represents BMW’s latest major move in digital services and a significant breakthrough of JD.com in online retailing in the premium automotive aftermarket. Their cooperation has not only brought enhanced service experiences to customers but also set a new benchmark for online retailing of premium car brands.

Online retailing leads service innovation

The new BMW JD flagship store offers a wide range of items including BMW car parts, lifestyle collections, and car care products as well as multiple maintenance and repair services. The service coupons bought in the flagship store can be redeemed at BMW dealerships for high-quality aftersales services, with benefits including genuine parts and components, professional servicing by certified BMW technicians, and an exclusive VIP environment. Besides guaranteeing genuine products, BMW JD flagship store provides customers with a limitless worry-free digital shopping experience, giving a powerful boost to JD.com’s “boundaryless retail” strategy as well.

Aside from enhancing customer satisfaction by offering greater convenience and transparency of BMW aftersales service, BMW JD flagship store also helps to achieve a win-win results with the dealers. Profits generated by products purchased online will be linked with the nearest authorized dealers to the customers, and the maintenance and repair services bought online will also help attract customers to the physical dealers and thus expanding their customer base.

These benefits are achieved thanks to JD.com’s powerful technologies. Based on the intelligent estimate of supply and demand, JD.com’s is able to help BMW make better decisions, thus greatly increasing the efficiency of supply chain. Besides, based on JD.com’s analysis of consumer preferences by utilizing big data analytics, BMW dealers can make quick response orders being placed and improve the efficiency of customer service.

Partnership of giants puts focus on full industry chain of the aftermarket

With “value, convenience and care” as its core, BMW Aftersales Services has always been committed to winning customer trust through consistently high-quality services. In recent years, BMW has comprehensively accelerated its aftersales services digitalization by employing a succession of digital moves, such as launching BMW Connected application and WeChat Customer Service Center. In 2017, BMW brought nearly RMB 500 million aftersales revenues to its dealerships through the 3rd e-commerce platform, with more than 128,000 coupons being sold. In 2018, BMW’s on-board diagnostic (OBD) device will be in place, which provides owners of early-manufactured models with modern functions, such as vehicle location, mileage management, and condition-based service (CBS). Leveraging its steadily expanding strengths, BMW is making strides in becoming a customer-focused mobility high-tech company.

As a leading e-commerce company in China, JD.com has always been committed to providing customers with high-quality shopping experience. Therefore, JD.com has put forward the model of “products + services” in automotive accessory and Iche system (iche.jd.com). At the end of last year, JD.com launched its boundaryless auto service strategy, determining to extend its business to the upstream market and breaking boundaries between brands, dealerships, individual repair factories and customers, thus forming a full industry chain. It is an increasing volume of online auto consumption that contributes to the cooperation between BMW and JD.com in the area of aftersales services e-commerce.

Great truths are always simple, and the same destination can be reached through different ways. Although operating in different sectors, BMW and JD.com have been united by the same commitment to putting customers first. Going forward, BMW and JD.com will explore new areas of cooperation with a view to leveraging their respective strengths to provide with more high-quality services, and in more efficient ways.