Innovation Leads New Trend of Premium Mobility Experience
BMW Group Shows New Sport Highlights at Chengdu Motor Show 2017

(Chengdu) On Aug. 25, BMW Group showcased several new models of BMW, BMW M and BMW i brands at the Chengdu Motor Show 2017. The all-new imported BMW 5 Series Standard Wheelbase version was officially launched, offering a new choice for social elites with impressive dynamics and intelligent connectivity. New BMW M3 and M4 Fans Editions kicked off official sales with attractive body colours. The BMW 3 Series M Sport Dark Edition also made its debut in China, offering more individuality and dynamism to customers.

The product line-up at this show demonstrated the strength of BMW Group’s sustainable development, innovation capacity leading us into the future and corporate strategy of offering appealing premium mobility experiences, and diversified products personalised to customers.

All-new BMW 5 Series Standard Wheelbase version: Exciting Handling, Advanced Connectivity

The imported BMW 5 Series Standard Wheelbase offers three variants, the BMW 525i, BMW 530i and BMW 540i, all coming with M Sport Packages. There are 7 types of leather interiors available, including the dark blue Dakota leather sport seats which have been adopted by BMW 5 Series for the first time. With the launch of BMW 5 Series SWB, BMW offers two wheelbases to Chinese customers with as many as 11 variants. With competitive strength, BMW 5 Series will defend its position in the premium business sedan segment.

Mr. Jochen Goller, Senior Vice President of Sales and Marketing, BMW Brilliance Automotive Ltd. said “The BMW 5 Series is the hero car of our brand, the segment leader in both China and worldwide. We are very pleased that the new BMW 5 Series Li has shown a strong start in its ramp-up phase, and to introduce to you the all-new standard wheelbase here today. It’s dynamic, sporty and also features state-of-the-art connectivity.”

The all-new BMW 5 Series SWB version adopts design principles that ensure it is efficient and lightweight. It intelligently combines over 30 materials including aluminum alloy and high strength steel. The lightweight design lowers the vehicle weight by up to 100kg, enabling precise handling. The newly launched BMW 540i can accelerate from 0-100km/h in only 5.1s, the fastest acceleration in segment. Meanwhile, the all-new BMW 525i also achieves the best comprehensive fuel consumption in segment with only 6.5L/100km.

The finely tuned new chassis comprises a double-wishbone front suspension and a five-link rear suspension. This and many other technical details ensure that the BMW 5 Series delivers a uniquely agile and light-footed drive. In addition, the 50:50 front and rear axle weight distribution and lower center of gravity create dynamic performance.

The intelligent connectivity of the all-new BMW 5 Series SWB is another highlight. In addition to a 12.3” LCD Digital instrument cluster, and 10.25” Central Information Display screen with touch function, the projection area of the new generation BMW Head-Up Display has been increased in size by 70%. The intelligent display key is a unique configuration in segment with multiple functions such as a LCD touch screen, remote parking, ventilation settings, car status display, etc. The Remote 3D View is also a unique function in segment, with which the owner can check and view the real-time car parking status and the environment around through their smart phone.

New BMW M3 and M4 Fans Edition: Promote Performance and Racetrack Spirit

BMW M3 and M4 Fans Editions made their debut at the BMW M Festival 2017 last week, and today they are officially launched at the show. The three BMW M models have been tailor made for Chinese fans to satisfy customer demands in individuality and dynamics. The BMW M3 and M4 Fans Editions offer a limited volume of 105 units.

Dr. Michael Liu, President, BMW China Automotive Trading Ltd. said, “BMW M perfectly matches the racetrack. It has a large fan base, the fans represent M’s culture in China. If BMW M3 and M4 are a car enthusiasts’ dream, then the Fans Edition are the ultimate fantasy.”

The adoption of the BMW M Competitive Package satisfies customers’ rigorous demands in extreme handling. The exquisite exterior and interior underline its authentic racing nature, including the M Sport exhaust and 20" M light alloy wheels, M Competitive front seats and front seat belts with M stripes. In performance, the new models are equipped with an Adaptive M suspension with new settings for DSC and Active M Differential to realize impressive dynamics even at high speed. The in-line 6 cylinder engine delivers maximum power output and torque of 450HP and 550Nm. The three individualized colours are Java Green, Speed Yellow and Frozen Silver.

As the symbol of high performance vehicles, M continues to spread its legend worldwide with a racetrack spirit and brand culture that appeals to fans. In China, we have launched several brand experience campaigns such as BMW Driver Training, BMW M Day and the BMW M Festival. Though these experiential events, we deliver M culture and spirit to more customers and fans.

BMW 3 Series M Sport Dark Edition: More Sporty, Passionate and Individualized

BMW 3 Series M Sport Dark Edition includes more black elements in the design of the exterior, such as BMW Individual High-gloss Shadow Line, the addition of a black kidney frame and exhaust pipe, black rear view mirror cover, and 18" M light alloy wheels.

The mocha-coloured interior features a black high-gloss trim finisher with chrome highlights. It is equipped with M exclusive sports steering wheel and sports seats which also highlight its athletic qualities.

Multiple high-tech configurations allow for a more individualized driving experience. The new BMW 3 Series M Sport Dark Edition also comes with high-tech equipment, including an all-new 12.3” LCD Digital instrument cluster, the latest Human-Machine Interaction interface, 8.8” Central Information Display screen with touch function, and a wireless Apple CarPlayTM connection. The model will be officially launched in Autumn this year.

2018 BMW X1: Comprehensive Configuration Upgrades, Sharpened SAV Image

The newly launched 2018 BMW X1 was also displayed at the show. Newly added two models (BMW X1 sDrive20Li Vantage and BMW X1 xDrive20Li Line Light) have 2.0T engines and 8 speed automatic transmissions, and feature exciting performance and the lowest fuel consumption in segment at 141kW.