ZINORO Shenyang Brand Showroom Opened
ZINORO Brand Scored in Home City

(Shenyang) Recently, BMW Brilliance announced the opening of ZINORO Shenyang Brand Showroom and ZINORO 60H launch in Shenyang spontanously. Shenyang is the hometown of BMW Brilliance, and the birthplace of the ZINORO. ZINORO will bring innovative and hassle-free e-mobility experience based on the new showroom.

“The ZINORO brand belongs to China. It is a great example of our commitment to sustainability and localization, supporting Shenyang to become a major NEV production base. We developed, tested and built these cars in Shenyang, where is a key market of NEV. ”said Dr. Robert Engelhorn, Senior Vice President, Technology & Manufacturing, BMW Brilliance Automotive Ltd..

The ZINORO showroom adopted elements like wood ceiling and gray brick walls to reflect its origin in China. Besides nice showroom, ZINORO is also offering innovative mobile service program for Shenyang customers. The premium experience including door to door service of test drive, online purchase, contract signing, NEV car plate application and related procedures.

ZINORO 60H is a tailor-made premium plug-in hybrid SUV for urban families in China. It offers an e-range up to 60 kilometers and consumes merely 1.8 liters of fuel per hundred kilometers, total range could be up to 630 kilometers. Customers will enjoy both zero emission mobility in the city and long journey out of town.

The Manuarfacturer Suggest Retail Price of ZINORO 60H is 349,000 RMB. It is applicable for the MIIT NEV Promotion and Application Recommendation Catalogue of 2017, as well as the 9th Purchase Tax Exemption NEV Catalogue. People purchase 60H will enjoy zero purchase tax and and 24,000 yuan subsidy from central government.

At the opening ceremongy, Mr. Martijn Oremus, Head of Brand Management ZINORO and BMW NEV, BMW Brilliance Automotive Ltd. handed over a new ZINORO 60H to a famous Chinese basketball player borned in Liaoning Mr Guo Ailun, to increase the public awareness of emobility.

ZINORO is a new brand of BMW Brilliance focusing on new energy vehicles and a platform to form the NEV eco-system. It is in China and for China. Through ZINORO brand, BMW Brilliance has built its advantages in the NEV field. For example, the R&D Center in Shenyang has made significant progresses in NEV competence. With 4 NEVs launched, namely BMW 5 Series PHEV, BMW X1 PHEV, ZINORO 1E and ZINORO 60H, BMW Brilliance is already the leading force in e-mobility.