March 21, 2017
(Sanya) On March 21, BMW Brilliance ZINORO brand announced its second car model, a plug-in hybrid SUV—ZINORO 60H national launch. The official recommended market retail price is 349,000 yuan. The launch of this model showcased BMW Brilliance’s commitment in deepening localization strategy and its determination in leading the NEV market in China.
Dr. Johann Wieland, the President and CEO of BMW Briliance attended the launch event. He said at the press conference that “ZINORO 60H is not only an excellent and environmental friendly car, more importantly, it stands for BMW Brilliance’s commitment to China and the whole NEV industry. ZINORO brand is the first step of BMW Brilliance in leading the NEV market development. Today, through ZINORO brand, BMW Brilliance worked closely with all partners in the industry to contribute a healthy eco-system in China.”
Tailor made for Chinese family offering innovative premium service
ZINORO 60H carries a 1.5L TwinTurbo engine and a synchronised electric motor which gives the car a lower fuel consumption(1.8L/100km) and longer range(630km). This allows customers to enjoy zero emission driving in the city, as well as long distance travel.
The new model is designed for long-wheelbase which gives it a generous interior space, lifting the comfortness and practicability to meet urban families daily needs. The panoramic sunroof allows sun shine through into the car, creating a bright and healthy interior atmosphere.
The business model for ZINORO 60H has once again proved BMW Brilliance innovation capability. The car will not only be sold at ZINORO showrooms, but also offers even more convenient services, including door-to-door test drive, online ordering, free car delivery, free registration service, and free charging package and basic installation service.
Pushing the construction and development of China’s NEV eco-system
ZINORO brand is not only a new brand focusing on NEV, but also a platform for BMW Brilliance to establish a complete NEV industy chain. Based on its “in China, for China” brand positioning, BMW Brilliance has been standing at the whole lifecycle of NEV, cultivating local partners at the beginning of ZINORO brand establishment. Thus, together with battery producer CATL and battery recycling Brunp, BMW Brilliance has established a holistic and healthy NEV supply chain.