The All-New BMW X1 National Launch Held in Sipsongpanna
A new benchmark in the compact premium Sports Activity Vehicle segment, price range from 286,000 RMB — 439,000 RMB

● Design of the BMW X family and premium ambience
● Significant spaciousness and functional versatility
● Hallmark dynamism and driving pleasure
● Intelligence and cutting edge technology

(Sipsongpanna) The national launch of the all new BMW X1 was held in Sipsongpanna, Yun’nan Province. The new BMW X1 features cutting-edge technology, strong performance and outstanding quality, being a new benchmark in the compact premium Sports Activity Vehicle segment. It combines premium equipment, high level of comfort and luxurious interior ambiance. The All New BMW X1 offers six variants — BMW X1 sDrive 18Li Lifestyle/vantage/ Luxury, BMW X1 sDrive 20Li Luxury, BMW X1 xDrive 20Li Luxury, BMW X1 xDrive 25Li Luxury, ranging from price range starting at 286,000 RMB — 439,000 RMB.

The first generation of the highly successful BMW X1 is the founder of the Sports Activity Vehicle in 2009. In the past 7 years, its global sales reached above 800,000 units, a quarter of which was from China. The all new BMW X1 is a successful result of BMW Group’s development in the past 4 years, which was based on a truly deep understanding of the market in China, adaptation was made in the product to meet special needs from customers in design, space, comfort and other product substance.

“The all new BMW X1 is tailor-made for the Chinese customers, jointly developed with the European version from the very beginning, with local engineers involved. The new BMW X1 now comes with an authentic style of the X family, incredible space for both the passengers and storage, and it offers so many innovations that have never been available before in the segment. It is the latest epitome of our close responding to our customers’ demands and our ability to fulfill and exceed their requirements,” said Dr. Anton Heiss, president and CEO of BMW Brilliance Automotive Ltd.

BMW is the first premium carmaker to offer a tailor made premium SUV in the China market. The new BMW X1 in China features long wheelbase, 11 centimeters longer than the normal wheelbase model, therefore boasting the best-in-segment roominess and highest level of comfort.

Jochen Goller, senior vice president of sales and marketing, BMW Brilliance Automotive Ltd., said that “the All-new BMW X1reflects all our understanding of the consumer trends in China, which can be summarized by the term of ‘consumption upgrade’ driven by the change of values and lifestyles. What this means: emotional designs and premium quality, best-in-class roominess, incomparable hi-tech features, most intelligent and advanced car networking. The all new BMW X1 is the strongest SUV, satisfying the needs of what the young generation demands for a premium entry-level SUV. The new BMW X1 redefines the segment founded by its predecessor. It is largely comparable to an upper class in the premium SUV segment.”

BMW is also introducing a special financial service package for the all new BMW X1. The down payment can be as low as 58,000 RMB for customers. Offering an easy down payment for customers meanwhile ensures a complete protection for the vehicle.

X1 and Its Friends – The All New BMW X1 “Live Real” Concert at Dai Show Theater was another highlight, further lightening up the national launch event.

The show was tailor-made for the new car, using internet concept to approach nationwide audience. BMW is also the first premium automobile company to use Wechat platform for broadcasting a live music concert, engaging more than ten million fan from online and offline to experience the passion and joy brought by the All New BMW X1.

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