BMW Brilliance：Strategy

BMW believes that a truly responsible and sustainable business must have a higher purpose than simply achieving profit and offer employment, it must work to contribute to improve the society. The implement of BMW's corporate citizenship in China exemplifies BMW’s long-term commitment to the Chinese society.

Create Shared Value

BMW advocates "Creating Shared Value" in fulfilling Corporate Social Responsibility. In implementing innovative CSR projects that respond to real social issues, BMW creates shared value that benefits both society and the enterprise. We continuously seek innovative opportunities in our CSR projects, and join hands with stakeholders to address social challenges.
Guided by strategic CSR, BMW holds true to its three principles: long-term development, efficacy comes first, and all-round stakeholder engagement.

Our Philosophy

At home in China, BMW Group continues to create value for Chinese customers, local society and industry for mutual growth.
Our Mission

To Continually Contribute to a Better Chinese Society
Our Goals

• Promote upward social mobility through tailor-made programs targeting the needs of disadvantaged groups in the Chinese society.
• Leverage BMW’s core competencies to contribute to the safe and sustainable mobility in local community.
Our Focus Areas

Cultural Protection, Social Development, and Environmental Protection.

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