Welcome to BMW-Brilliance

In 2016, BMW Group once again upgraded its CSR strategy in China – from charitable donation-based CSR to strategic CSR.

Strategic Corporate Social Responsibility

As an advocate and practitioner of strategic CSR, BMW leverages its own resources and core competitive advantages based on the realistic demands of the Chinese society. And through clear self-positioning, innovation and a sustainable operation model, BMW effectively promotes various stakeholders’ long-term and active participation to address social issues and create shared value. Guided by strategic CSR, BMW holds true to its three principles: long-term commitment, addressing social issues, and all-stakeholder engagement.

  • Our Tagline

    Drive the Responsibility with BMW JOY

  • Our Mission

    BMW thinks and acts in a visionary manner, and is recognized as a responsible corporate citizen of the Chinese society.

  • Our Goals

    • Promote upward social mobility through tailor-made programs targeting the needs of disadvantaged groups in the Chinese society.
    • Leverage BMW’s core competencies to contribute to the safe and sustainable mobility in local community.

  • Our Focus Areas

    Social Mobility, and Safe and Sustainable Mobility.


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