On account of the firm belief of solidarity with Chinese society and long-term commitment to Chinese social development, on 5th June, 2008, BMW China and BMW Brilliance joined with the China Charity Federation to establish China Charity Federation BMW Warm Heart Fund, a sustainable platform that unlocks and harnesses the social goodwill of the BMW family, including associates, dealers and customers. By the end of 2016, China Charity Federation BMW Warm Heart Fund had received total donations of 96 million yuan, attracted the involvement of more than 250 dealers and 84,700 customers and associates devoted to philanthropy, and benefited 136,600 people.
BMW Warm Heart Family
While fulfilling corporate social responsibility consecutively, BMW has engaged stakeholders to participate in BMW CSR programs extensively through the platform of China Charity Federation BMW Warm Heart Fund. Up to the end of 2017, there have been more than 250 dealers and partners and more than 80,000 customers and associates participated in BMW CSR programs, and 17 Warm Heart Customer Clubs have been established in 15 cities by warm heart customers, forming a nationwide public welfare network. Guided by the slogan “Virtuous Actions, Endless Passion”, BMW warm-heart family members have joined hands to contribute the society though providing long-term help and support to the area and people that need help.