Welcome to BMW-Brilliance

Brand Introduction

BMW Brilliance Automotive Ltd. owns BMW brand and all new BMW X1, first-ever BMW iX1, new BMW X5, BMW X3, BMW iX3, all new BMW i3, BMW 3 Series (incl. standard wheelbase and long wheelbase), all new BMW 5 Series (long wheelbase), first-ever BMW i5.

BMW Brilliance Products

  • New BMW X5

    The new BMW X5, the benchmark of BMW’s localized line-up, features a robust design, exquisite premium ambience, cutting-edge intelligent digital innovations, and excellent dynamic performance. The pioneer of BMW premium SAV further enriches BMW’s localized line-up and showcases a solid presence that seems not even limited by the sky and the land.

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  • All-new BMW i3

    Featuring together the attributes of the sporty BMW 3 Series Sedan with the innovative BMW i brand, the all-new BMW i3 is a testimony to the BMW Group’s great efforts to diversify the electric lineup across all segments continuously. Tailored exclusively for the Chinese market, the all-new BMW i3 not only trailblazed the segment of all-electric mid-size premium sports sedan, but also set a new segment benchmark with up to twenty high-value standard features.

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  • All-new BMW 3 Series

    BMW 3 Series continues to lead the upward trend in the luxury sedan segment with its long-established dominance as a sporty machine. Sporting further diversified innovative technologies and individualized elements, the BMW 3 Series represents a big step forward while adding to the timeless model a taste of class and intelligent appeal.

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  • BMW X3

    An example of success in the BMW X family, BMW X3 enjoys the position as one of the top players in the mid-size premium SUV segment with unmatched product strength, performance and versatility. Evolved with an ever more expressive character, cutting-edge digital technology, premium driving experience and superior dynamics, the new BMW X3 is again well positioned to bring high-quality lifestyle to its elite customers.

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  • The BMW iX3

    The BMW iX3 designed with new aesthetics design, superb driving pleasure and reliable eDrive technology, the BMW iX3 is well positioned to lead in green premium mobility, and attests to BMW’s outstanding achievements in electrification and sustainability.

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  • All-new BMW 5 Series

    The BMW 5 Series has undergone eight generations, consistently serving as the backbone of the BMW brand. As the world's most successful mid-size premium executive sedan, the all-new BMW 5 Series adopts an unprecedented breakthrough design in its segment and sets new standards for intelligence, premium, and comfort, aligning with BMW's flagship models.

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  • All-new BMW X1

    The all-new BMW X1, with its striking exterior design and advanced digital technology, leads the compact SAV segment into the digital future. The all-new BMW X1 stands out with its new features, a larger and more comfortable interior, a more premium interior ambience, the latest BMW Operating System, BMW Curved Display, and automated driver assistance systems and automatic parking assistance with enriched functions.

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  • First-ever BMW iX1

    The first-ever BMW iX1 features a more premium and robust design, a spacious and comfortable interior, human-centric emotional digital experience, BMW’s classic sheer electric driving pleasure, and sustainability throughout its whole life cycle, and comprehensively enhances its premium values. The First-ever BMW iX1 brings Chinese customers premium e-mobility experiences that move body, heart, and mind.

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