The BMW Group Sets New Sales Record in the First Half Year --2011 in the Chinese Mainland Market with Sales Growing 60.8% to More than 120,000 Cars
Beijing. The BMW Group continued high growth in the Chinese Mainland market in the first half year of 2011 with a total of 121,614 units BMW and MINI cars sold, representing a growth of 60.8% over the same period of the previous year (2010: 75,615 units). The successful development has not only set a new sales record of 6 months for the BMW Group but also made the BMW Group the fastest growing premium manufacturer in China.
Dr. Christoph Stark, President and CEO of BMW Group Region China said, “The satisfactory sales development in the first half year once again confirms that we are on the right track to implement our strategy for localization and customer-orientation. All products we supply for the Chinese market are now efficient models and at the meantime we made great efforts to improve quality aspects including brand image and after-sales service, which are critical factors for us to maintain an advantage over the competition and drive for sustainable growth.”
In the first six months of 2011, sales of the BMW brand in Chinese Mainland reached 113,169 units, an increase of 59.1% over the same period of the previous year. All major model ranges of BMW gained substantial growth. Sales of the flagship model the BMW 7 Series grew 35.7% on a very high base to 14,698 units. The BMW X family products sold a total of more than 27,000 units, which is also very satisfactory given the shortage of supply. Sales of the BMW 3 Series also grew nearly 30% to 23,552 units. With its sales volume more than doubled (+108.3%) to reach 35,643 units, the success of the BMW 5 Series was truly outstanding.
The MINI brand continued strong growth and created a new sales record as well. In the first six months, the MINI brand sold a total of 8,445 cars, up 89% (2010: 4,469 units). MINI’s first SUV, the MINI COUNTRYMAN which was launched in February soon proved its market potential.
In Region China including Hong Kong, Macau and Taiwan, the BMW Group sold 130,659 units of BMW and MINI cars all together in the first six months of 2011, representing a growth of 60% over the same period of the previous year.
The BMW Group is committed to achieving stable and sustainable development in the full year of 2011and in the future.
