Enhancing Service and Promoting Vocational Education--BMW Guangzhou Training Base Officially Opened
(Guangzhou/Beijing) Today, the BMW Group announced that BMW Guangzhou Training Base was officially opened. The BMW Guangzhou Training Base is part of the BMW China training system and was launched in cooperation with the Guangdong Communication Polytechnic (GDCP). It will provide training for employees of BMW dealerships and BMW China in the South Region comprehensively improving professional technique and service quality, providing dealerships with talent. BMW hopes to communicate the rich, multilayered experience of the Joy of BMW to customers and further enhance customer satisfaction through excellent employees. At the same time, the BMW Training Base will utilize innovative technology, BMW’s advanced training concept, and complete and professional software and hardware facilities to further promote the development of automotive vocational education in South China.
Dr. Daniel Kirchert, Senior Vice President of Marketing and Sales of BMW Brilliance Automotive Ltd., Mr. Wang Fumin, chief engineer of Guangdong Provincial Department of Communications, Mr. Wu Longchuan, secretary of the Party committee of GDCP and Mr. Chen Zhouqin, president of GDCP were present at the opening ceremony of the BMW Guangzhou Training Base.
Dr. Kirchert said at the ceremony, “BMW has always attached great importance to innovation, learning and professional training. This is why we have been able to exceed ourselves, standing at the forefront of industry reform and development. This is also why we have continued to expand our training network. The opening of the BMW Guangzhou Training Base again proves that BMW attaches much attention to Southern China, symbolizing the further enhancement of the BMW training network in Southern China and nationwide, as well as BMW’s commitment to enhancing customer satisfaction through highly trained employees.”
In accordance to BMW’s high standards and requirements in training, BMW’s investment in the Guangzhou Training Base includes not only whole vehicles, engines, specialized tools, diagnostic computers and other specialized hardware, but also support such as teachers, textbooks, philosophy etc., ensuring that these are at the same high level as BMW training facilities worldwide. The Guangzhou Training Base will provide systematic and professional training to continue to reinforce the service consciousness of BMW dealerships, and will play an important role on their understanding of new products, new technology and after-sales follow-up.
Besides training for BMW employees, the BMW Training Base will also make long-term efforts for vocational education in the Chinese auto industry. In the future, the BMW Guangzhou Training Base will join hands with Guangdong Communication Polytechnic to actively support vocational education in Southern China. The BMW Dealership Apprenticeship Program is a successfully launched and well received program launched in cooperation between BMW and individual schools. This program introduced the German Dual System into China, bringing vocational education together with advanced international educational models. This not only provides students with theoretical and systematic professional training, but opportunities to obtain practical experience in BMW dealerships, while supplying the local auto industry with a highly qualified technical workforce able to integrate theory with application. At present, 80% of graduates can put their knowledge into practice, beginning their vocational development high in BMW dealerships.
In order for more guests to better understand the BMW brand culture, a BMW Day was also held during the opening day. The event included: BMW culture lesson, BMW Apprenticeship Recruitment Fair, and Foshan Parts Distribution Center Open Day. The BMW culture lesson vividly introduced the history of the BMW brand culture and development, as well as the latest BMW models. At the BMW Apprenticeship Recruitment Fair, students from Guangdong Communication Polytechnic communicated face to face with BMW dealerships, looking for vocational growth. The flexible and efficient operation of the Foshan Parts Distribution Center showed BMW’s continued commitment to enhancing customer satisfaction. The Center provides parts for 36 BMW dealerships in the South and West Regions. It is able to complete rush orders within 24 hours, as well as nighttime delivery for BMW dealerships in Guangzhou and Foshan in order to respond quickly to customer demand in the South Region.
BMW has provided market-oriented training in sales and after-sales service for dealerships in mainland China, Hong Kong, Macau and Taiwan since 1995. The BMW China Training Academy was officially established in 2006, providing systematic technical and non-technical training for dealerships, and supervising the results through certification programs. Currently, the BMW China Training Academy has 2 training centers in Beijing and Shanghai, and 4 training bases in Nanjing, Chengdu, Guangzhou, and Shenyang. BMW has achieved a nationwide, highly effective training network in China.