Focused on Customer Satisfaction and Devoted to the Training of Local Talents
The BMW Training Center Shanghai Opened BMW Now Can Deliver 50,000 Training Man Days Annually in Mainland China
Shanghai. Today, the BMW Training Center Shanghai was officially opened in the Jiading Industrial Zone. BMW has now established a national training network including two training centers in Beijing and Shanghai as well as four training bases in Shenyang, Nanjing, Chengdu and Guangzhou. The maximum training capacity has now increased to 50,000 Training Man Days, further ensuring the training of local talents and enhancing customer satisfaction.
Dr. Christoph Stark, President and CEO of BMW Group Region China and officials from the People's Government of Jiading District were present at the opening ceremony of the BMW Training Center Shanghai.
Dr. Stark said, “The opening of this training center shows BMW’s solid commitment to further enhancing customer satisfaction, and proves the successful execution of our marketing offensive in China. With a large number of well-trained local talents, we are now able to deliver BMW premium service to more Chinese customers.”
The efficient construction of BMW Training Center Shanghai
The BMW Shanghai Training Center is located at the No. 12 Land Parcel, Industry Innovation Center, North Area of Jiading Industrial Zone, Shanghai, and covers 10,000 square meters. BMW Brilliance signed a cooperation agreement with the Shanghai Jiading Industrial Zone in December 2007 and construction began in March 2008. Operation began in March 2009, and its official opening was held in early May 2009. The process only took 18 months in total. The construction was strongly supported by the local government. The cooperation between both parties has been highly fruitful and enjoyable.
The construction of the center is divided into two stages. Investment amounts to about RMB 100 million during the first stage alone. In 2009, the BMW Training Center Shanghai will deliver more than 18,000 TMD. From then on, it will deliver more than 23,000 TMD annually including 13,000 TMD in technical training and 10,000 TMD non-technical training. On the basis of the current training courses in the Beijing Training Center, the Shanghai Training Center has now added car body and painting training according to market demand, and brought BMW Brand Academy into its long-term plan.
BMW national training network and concept
The BMW Group has been providing market-oriented training in sales and after-sales service for mainland China, Hong Kong, Macau and Taiwan since 1995. In 2006, the BMW China Training Academy including the Beijing Training Center and four training bases was established. With the completion of the Shanghai Training Center in 2009, BMW has now established a comprehensive training network further efficiently providing non-technical after-sales service training, certification, and after-sales technical training for associates at BMW Brilliance, BMW China, and dealerships. This lays the foundation for the further improvement of customer satisfaction and greater success for BMW in China.
BMW Training will follow three main guidelines to enhance customer satisfaction:
- -Attention and Care: customer foremost, attaching importance to each one.
- -Understanding and Action: taking the responsibility of satisfying customer needs, understanding and surpassing customer expectations
- -Fulfillment and Success: taking professionalism as a must; striving for excellence.
All training courses will focus on customer satisfaction. The comprehensive training plans will improve staff’s professionalism and customer care and understand BMW Group’s latest products and technology, accordingly carrying out BMW top service concept through every contact with every customer everyday and everywhere.
