(Beijing) Today BMW Brilliance Automotive Ltd. announced a simple, flexible and convenient Interest Free Campaign in 19 cities nationwide from September 8 to November 30. This campaign covers a total of 9 variants of the BMW 320i and BMW 523Li. Customers can choose from a down payment of 30% or 40% and become a BMW car owner in advance without any interest.

BMW Interest Free Campaign provides customers with two options: a 2-year interest free loan, with a 30% down payment and repayment of financed amount only during the next 24 months; or a 3-year interest free loan, with a 40% down payment and repayment of financed amount only during the next 36 months. The Interest Free Campaign will cover a total of 36 authorized dealerships in 19 cities – Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Tianjin, Shenyang, Dalian, Qingdao, Nanjing, Ningbo, Wenzhou, Yiwu, Cixi, Chengdu, Chongqin, Kunming, Foshan, and Haikou.

The Interest Free Campaign will allow more BMW enthusiasts to own a BMW car, experiencing the driving pleasure of a BMW and the sense of brand belonging in advance while making effective asset management. This is another important program after the BMW Balloon Campaign launched by BMW Brilliance in March 2008 to satisfy diversified customers’ needs in car purchasing. To be market-oriented, meet customers’ individual needs and enhance customer satisfaction is the long-term commitment by BMW to the Chinese customers. In 2008, BMW China and BMW Brilliance have launched a series of measures to benefit the customers, including: BMW Service Repair Package, the promotion of waterborne color technology, the two years/100,000 km free warranty to welcome the 5th anniversary of BMW Brilliance, etc. These have been warmly welcomed by customers.

The launch of the Interest Free Campaign makes BMW Brilliance the first in the premium auto segment and it again shows BMW’s deep commitment to the Chinese market. Now, more and more customers can enjoy the sheer driving pleasure of a BMW and experience the confidence, passion and dynamics of the BMW brand.

Appendix: BMW Interest Free Campaign Specification

Option 1: 30% down payment, 24 months zero interest

Option 2: 40% down payment, 36 months zero interest