(Beijing) Designing colorful Eco-bags, singing for the children at "Sun Village", praying for children affected by the severe earthquake disaster... Amid the 2008 International Children's Day, BMW customers initiated various warm-heart events to display their common wish: let every child living under the same blue sky celebrate a happy and meaningful children's festival.
Designing Eco-bag to Demonstrate Environmental Care
"I want to tell other children not to use plastic bags. Only when we love our mother nature can our planet be more beautiful when we grow up. I also want to encourage the children living in areas affected by the disaster not to be afraid, we will rebuild beautiful homes together," said a child attending the "BMW Painting a Green Future 2008——Eco-Bag Design Competition" at "Jingbaohang", one of BMW's authorized dealers. He expressed his wish and his best regards to the children affected by the earthquake, while proudly holding up his eco-bag design for the competition.
The competition was initiated by BMW warm-heart customers and co-organized by BMW China, BMW Brilliance and BMW authorized dealer "Jingbaohang", attracting children of over 80 BMW customers. The children participants also served as the judges, voting for the best designs. Three children receiving the most votes for their designs were awarded with prizes sponsored by BMW. After the competition, BMW also donated a batch of BMW eco-bags to the Global Village of Beijing to further promote the awareness of environmental protection through their network in local communities.
Sharing the Same blue Sky, "Yingzhibao" Children's Chorus Performs in the "Sun Village"
Located in Shunyi District of Beijing, the "Sun Village" Children's Education Counseling Center has been supporting many children whose parents are currently in prison. For these children, "Sun Village" is just like their home. On June 1st, the "Yingzhibao" Children's Chorus Group, together with BMW authorized dealer "Yingzhibao" and BMW warm-heart customers, visited the big family and brought them living necessities worth over ten thousand RMB. They also celebrated their own festival by singing songs together. With the song named To Make A World Full of Love, everyone on and off stage expressed their heartfelt regards to the children in earthquake affected areas. After the performance, every BMW customer adopted a Chinese date tree in the village. The adoption fee for each tree will be used to cover children's study and living expenses in the village.
Ms. Zhang Shuqin from the "Sun Village" said, "Despite the hardship they have encountered in their childhood, these children are all eager for communication with the outside world. We really appreciate the time of BMW customers and the excellent performance by 'Yingzhibao' Children's Chorus Group. The 'Sun Village' is willing to join hands with BMW to create better living and studying conditions for these children, and help them to develop morally and intellectually, eventually becoming positive contributors to society."
The visit to the "Sun Village" is also a memorable experience for the members of "Yingzhibao" Children's Chorus Group, who lead more fortunate lives in a big city. Through expressing their care to the children of their same age and in need, they also learned to cherish their happy lifestyle and care for other people.
Gathering Warm-Heart Passion from BMW Customers to Contribute to the Construction of A Harmonious Society
As the long-term commitment to China, BMW has staged its Corporate Social Contribution Activities at a strategic level, of which BMW customer warm-heart activities is an important part. BMW hopes to gather the passion of BMW customers via the wide-spread network of its authorized dealers, to give them an opportunity to participate in social contribution.
In fact, BMW's Corporate Social Contribution Activities continue to be warmly received and strongly supported by BMW dealers and customers. More and more customers are demonstrating their enthusiasm in devoting themselves to all kinds of public welfare events and contributing to the society with their warm-heart actions. BMW’s Corporate Social Contribution Activities will continue with the support of BMW customers, BMW dealers and other friends of the BMW brand.
