(Beijing/Shenyang) On May 7, 2008, the Award Ceremony for the 2007 Liaoning Most Respected Enterprise Award, jointly organized by the Liaoning Daily Media Group and Liaoning Institute of Social Studies, was held at the People's Hall of Liaoning Provincial Government. BMW Brilliance Automotive Ltd. received the 2007 Liaoning Most Respected Enterprise Award. Ms. Grace Li, Senior Vice President and Human Resources Director of BMW Brilliance attended the award ceremony and delivered a speech representing awarded enterprises.
The Liaoning Most Respected Enterprise Award was initiated in May 2007 in the province. Main assessment aspects included corporate responsibility contribution, human resources management, corporate management, rate paying capability, corporate culture, core competence, and future development etc. More than 123,000 effective votes were received from all walks of life.
As a corporate citizen integrating in Liaoning, BMW Brilliance Automotive Ltd. has been actively participating in the harmonious development of Liaoning's economy and society. From 2003 to 2006, BMW Brilliance has been awarded as one of the Top Taxpayers of Shenyang and Liaoning Province for four consecutive years. At the same time, BMW Brilliance together with its authorized dealership and suppliers has created 12,000 career opportunities.
Ms. Grace Li, Senior Vice President and Human Resources Director of BMW Brilliance said, "We are very glad to receive this high honor. Since its establishment in 2003, BMW Brilliance has always taken responsibility towards employees, customers, and society as our core corporate values. For us, corporate social responsibility is not only about money, responsibility, or simple charity events. It is a source of power for corporate development, innovation, and enhancing our competitiveness."
In compliance with BMW Group's excellent corporate culture, BMW Brilliance has strictly followed local laws and regulations since its establishment. Apart from rapidly developing operation and business, BMW Brilliance has actively and effectively taken its responsibility as a corporate citizen, pursuing the long-term and harmonious development of business growth and social responsibility.
In the summer of 2007, BMW China and BMW Brilliance together initiated "BMW China Corporate Social Responsibility Series Activities". BMW has already built a more affable operational system for corporate responsibility, including Children's Traffic Safety Education, BMW China Culture Journey, sponsorships for university students, and customers charity activities etc. It covers many aspects including education, culture, and environmental protection. In 2008, under the guidance of BMW's CSR claim "Virtuous Behavior and Passion without Limits", BMW will continue to focus on five areas, namely cultural promotion, educational support, environmental protection, customer social contribution integration and corporate governance, deepening corporate social responsibility activities in China, while inviting more BMW enthusiasts to join into BMW's contribution to China. These activities include: BMW Culture Journey aiming to arouse social attention and protection to intangible culture heritage; "BMW Culture Night" sponsoring Liaoning Ballet performances in Shenyang, Dailan, Changchun and Harbin, "BMW Excellent University Students Award Fund", BMW Children's Traffic Safety Training Program, "BMW Outstanding Teachers Award", and "BMW Warm Heart Libraries", etc.
