(Shenyang/Beijing)Today, 19 participants who have been awarded with "Special Popularity Prizes" and "Finalists' Prizes" in BMW China Corporate Social Contribution Claim Online Voting Contest were invited to visit BMW Brilliance's production plant in Shenyang as VIPs.
The BMW China CSR Claim Online Voting Contest officially started on October 15, 2007. The public participated in the contest through online submission of entries and online voting. The contest has won great attention and participation of many netizens and the general public. It attracted more than 34,000 valid entries. In addition, more than one million votes were collected online.
The 19 participants visiting the BMW Brilliance Plant Shenyang today were evaluated and chosen by the ranking statistics of online voting. Awarded claims include "Car Moves on Road, Virtue Lives in Heart", "Road Extends with Car, Heart Links with Love", "Power Transmits Love", "Act with a Reason, Action for the World", etc. The entries are not only expressive, concise, comprehensive and easy to communicate, but also embodying BMW's long-term commitment of integrating into the harmonious development of the Chinese society.
Welcoming the guests, Grace Li, Senior Vice President of Human Resources of BMW Brilliance Automotive Ltd., said "It is BMW's strategic orientation all over the world to consistently pursuing a long-term harmonious development of enterprise with the society. Apart from offering Chinese customers best products and services, we also trying any length to be a responsible corporate social citizen and integrate the harmonious development of the local society. BMW would like to work together with the public and social communities to promote the CSR cause."
Participants first visited the Body Shop and Assembly, and then BMW's authorized dealer, Shenyang Huabao, and got a zero-distance view of BMW's high quality.
After the visit, one of the "Popular Claim" award winners Yunchuan Sun, who comes from Hengshui in Hebei Province says, "For me, it is honored to have the opportunity to visit BMW Brilliance Plant Shenyang. It is very meaningful. The plant's modernism as well as humanism impressed me very much."
In China, 2007, BMW strategically launched a series of activities themed "BMW China Corporate Social Contribution Activities in China", which focus on the past, the present and the future of social development, and emphasize five aspects including cultural promotion, educational support, environmental protection, customer integration and corporate governance. In 2008, with the BMW China Corporate Social Contribution Claim "Virtuous behavior and passion without limits", BMW continues to carry out BMW Corporate Social Contribution Activities within their 'Five Pillars', aiming to involve more BMW enthusiasts' participation in BMW Corporate Social Contribution Activities which consist of BMW Culture Journey aiming to arouse the public attention for intangible cultural heritage, BMW Culture Night sponsoring Liaoning Ballet for 4 performances in Shenyang, Dalian, Chuangchun, and Harbin, BMW Excellent University Students Award Fund, BMW Children's Traffic Safety Education Program, BMW Outstanding Teachers Award and BMW Warm Heart Library.
