(Beijing.) Today, BMW Brilliance Automotive Ltd. announced that from April 1 to May 31, it would launch a flexible car purchasing program named "BMW Balloon Campaign" for customers in 12 cities nationwide. This program will cover 15 variants, with the monthly payment ranging from RMB 188 to 588. And it will be carried out at 27 BMW authorized dealerships in 12 cities including Beijing, Shanghai, Tianjin, Nanjing, Hangzhou, Ningbo, Wenzhou, Yiwu, Cixi, Guangzhou, Shenzhen and Foshan.
At the dealerships, customers can enjoy this flexible program when purchasing any variant of the BMW 3 Series and the BMW 5 Series Li manufactured by BMW Brilliance.
"BMW Balloon Campaign" – Flexible and easy way of purchasing
According to the BMW Balloon Campaign, customers can pay the first installment by 50% and drive the car away. In the following 12 months, the monthly payment varies with the models, from RMB 188 to RMB 588 and no capital outlays will occur during this period. After 12 months, customers may choose to pay off the rest 50% balloon payment or defer the repayment within another one year with a low interest provided by the Shenzhen Development Bank.
The "BMW Balloon Campaign" offers not only a flexible way of car purchasing, but also an efficient procedure. Dedicated staff at the BMW authorized dealerships in the above-mentioned 12 cities will provide services for these customers. It will only take at most two working days for the customers to get a feedback upon decision of the model and providing necessary documents such as identity and real estate certificates.
"BMW Balloon Campaign" – Echoing the classic and typical BMW feature of 50:50 front-rear weight distribution
Dr. Daniel Kirchert, Senior Vice President Sales and Marketing, BMW Brilliance Automotive Ltd. said, "The 'BMW Balloon Campaign' is very vivid, that is, the first installment by 50% and the rest 50% to be repaid in one year or deferred to another year. The classic 50:50 weight distribution of a BMW car brings our customers outstanding and sheer driving pleasure. I believe the BMW Balloon Campaign which echoes the technology will also enable customers to have easy and pleasant purchasing experience. In 2007, with the support of our customers, we broke the mark of 30,000 units. To reward the customers, BMW Brilliance is launching the BMW Balloon Campaign to provide a flexible and convenient way for more BMW enthusiasts to enjoy the sheer driving pleasure as well as the prestige and elegance of the BMW cars.
To be market-oriented, satisfy customers' individual needs, and continuously increase customer satisfaction has been one of the strategic goals of BMW in China in the long run. A series of positive measures have been carried out including the expansion of sales and service network, the establishment of BMW Training Center and Distribution Centers, the launch of BMW and MINI Road Assistance Service, and setup of the BMW customer Information Center.
Since the establishment in 2003, BMW Brilliance Automotive Ltd. has been keeping a high-speed growth. In 2007, BMW Brilliance sold 30,600 units of the BMW 5 and 3 Series in China, representing a year-on-year increase of 36%.
