(Shenyang.) Recently, Mr. Alfred Rupp, President and CEO, has received the "Liaoning Friendship Award" and the title of "Shenyang Excellent Entrepreneur". BMW Brilliance has been awarded the title of "Shenyang Technology Pilot Enterprise".
Mr. Alfred Rupp has been with the BMW Group for 10 years, assuming managerial positions in the areas of manufacturing both in Germany and overseas. He joined BMW Brilliance in June 2006 as the Senior Vice President for manufacturing. Since the tenure of Mr. Rupp in early 2007, as the President and CEO, BMW Brilliance has achieved pleasant results. In 2007, the sales performance of BMW Brilliance has achieved 30,600 units, up 36% compared to the previous year. BMW Brilliance has also become one of the top 100 taxpayer enterprises in Liaoning, selected by the Liaoning Taxation Bureau. The Liaoning provincial government awarded Mr. Rupp the title of "Liaoning Friendship Award" and the title of "Shenyang Excellent Entrepreneur" to honor the contribution he has made for the development of local economy and community.
Mr. Rupp said, "We show gratitude to Shenyang municipal government for its high evaluation and recognition to us. These awards are both approval for our past work, and encouragement for us to further integrate into the Chinese society, as well as to further contribute to the sustainable development of Chinese economy."
BMW Brilliance was established in May 2003. With four years' development and the support from both Chinese and foreign shareholders and the local government, BMW Brilliance has set up a modern BMW plant in Shenyang, manufacturing the BMW 3 and 5 series cars according to BMW worldwide quality standards. Up to the end of 2007, more than 80,000 units of the BMW 3 and 5 Series have been delivered to customers.
As an important part of the BMW Group's international production facilities, Plant Shenyang has been always manufacturing with agility and high efficiency and applying the state-of-the-art technology and management method of the BMW Group, in order to provide the Chinese market and customers the latest BMW premium products matching BMW's global standards.
In October 2006, the BMW 5 Series Long Wheelbase which was tailor-made for the special needs of the Chinese market made its debut. In October 2007, lifecycle impetus of the BMW 5 Series Long Wheelbase was launched. Since its launch, the BMW 5 Series Long Wheelbase has been well received by the Chinese customers. At the same time, the BMW 3 Series has also introduced many new technologies and achieved great success in the market.
