(Beijing.) BMW Brilliance Automotive Ltd announced today that the BMW Mission 3 will be held from mid-March to early July.
BMW Mission 3 is divided into three parts: Physical Limit Challenge (mission 1), Mind Developing (mission 2) and Soul Touching (mission 3). From the beginning of March to the end of June, tryouts will be held at 69 BMW authorized dealerships all over the country for the national tour which will stretch across China from June 11 to July 1. Each member of the final winning team will win one year's free use of a BMW 3 Series with unlimited mileage, as well as other wonderful prizes.
BMW Mission 3 – challenge the limits, exceed yourself – the best interpretation of the BMW 3 Series
The BMW 3 Series was brought to the world in 1975 in Munich, Germany. Since its birth, BMW has given the model series a special mission – to continuously challenge the limits and itself. In the more than 30-year history of the BMW 3 Series, this spirit has been perfectly expressed in every generation of the model. The constant improvement of breaking limits and the continuous application of innovative technology has helped BMW build a loyal customer group of 13 million worldwide. This is also the reason the BMW 3 Series has led the market for premium sports cars for 30 years.
The theme of BMW Mission 3 is "challenge" and "breakthrough", allowing more customers to fully experience the characteristics and the spirit of the BMW 3 Series at the same time. In the Physical Limit Challenge (Mission 1), participants will challenge their physical limits through sailing, climbing, rafting and other extreme sports; the Mind Developing (Mission 2) will be conducted through contests in driving skills; and finally, the Soul Touching (Mission 3) will be carried out through passing along famous mountains and great rivers, and the rich culture and local customs making the journey exciting and fun.
Guangzhou – Beijing, a competition over the long journey
The national tour will begin in the historical southern city of Guangzhou, pass through cities including Changsha, Chongqing, Wuhan, Shanghai, and Beijing, and end in the northern industrial center of Shenyang. The tour will consist of seven stages:
June 11-13, Guangzhou – Changsha;
June 14-16, Changsha – Chongqing;
June 17-19, Chongqing – Wuhan;
June 20-22, Wuhan – Shanghai;
June 23-25, Shanghai – Qingdao;
June 26-28, Qingdao – Beijing;
June 29-July 1, Beijing – Shenyang.
Participants selected from the tryouts will take part in one of the seven stages. During each three-day race, team members will have to display their potential and advantages, go through a series of physical and mental challenges, and complete the three missions. The winning team of each stage will gather in Shenyang in early July. The final lucky draw will see one team win the big prize, one year's free use of a BMW 3 Series with unlimited mileage. The other winning teams of each stage will also receive rich prizes.
How to apply
BMW Mission 3 will collect national applications from February 27 to June 3. All Chinese citizens above 18 years and having a valid Chinese driver's license can sign up online or through the hotline. After coming through the tryouts at the local dealership, applicants will become official members of the national tour.
For more information on detailed content and application for BMW Mission 3, you are welcome to call 800-800-6666 (0086-10-8225 5999 for cell phone users), or log onto www.bmw.com.cn/mission3 and apply online. Completing all information will help in obtaining participation.
Official partners
The national tour of BMW Mission 3 will have the support of six official partners: Sina.com will provide the netizens with the latest news of the journey; Lining will provide not only equipment for team members, but will also have Olympic gold medalists on site. Shenzhen Development Bank is the exclusive financial partner for the activity, providing finance services such as specialized auto finance. Dopod, leader of the smartphone market, will provide all team members with second generation GPS navigation phones to secure smooth communication for all participants. Continental Tires will provide run-flat tires specially made for the BMW 3 Series, and Continental Hotel Group will also provide support for the journey. These will help BMW Mission 3 become full of sports, fashion, and charm.
