(Beijing.) At the beginning of the new year, BMW Brilliance Automotive Ltd. launched the BMW 325i New Profile 2008 Vantage and Lifestyle on the basis of the fifth generation of the BMW 3 Series. The launch of these two variants has further enhanced the product lineup of the BMW 3 Series, as well as strengthened the competitveness of the BMW 3 Series in its segment. It also satisfies the individualised demand in the market, and provides more choices for the Chinese customers.

The BMW 3 Series – steady leader in its segment in China and worldwide

Since its birth more than 30 years ago, the BMW 3 Series has kept its leadership in, as well as making a profound effect on its segment. The BMW 3 Series boasts stable customer groups and leads its main competitors in sales, as well as tops the best selling cars in the BMW family. The fifth generation of the BMW 3 Series proves its leading position in its class with strong power, elegant design, outstanding performance and unparalleled comfort and safety. In 2007, 555,219 units of the BMW 3 Series were delivered worldwide, with a year-on-year increase of 9.2% (2006: 508,479). A total of 15,132 vehicles were delivered in China, up 17% compared to the previous year (2006: 12,956).

The BMW 325i New Profile 2008 Vantage and Lifestyle are equipped with the advanced BMW aluminum-magnesium in-line six cylinder engine, Steptronic six-speed automatic gearbox with manual gearshifting. Lightweight body design and perfect 50:50 weight distribution ensures the unique BMW handling and agility. The BMW 325i New Profile 2008 Vantage and Lifestyle are already avaliable at BMW authorized dealerships nationwide, priced at 442,000 and 408,000 RMB respectively.

The BMW 3 Series – full lineup and strong competitiveness

BMW will continue to introduce the latest products and technology into the Chinese market. Currently, the BMW 3 Series has introduced 14 variants with 3 displacements to the Chinese market, with the price covering from RMB 308,000 to RMB 722,000. These products have all been well received by Chinese customers. For example, the BMW 325i High with its six-speed manual gearbox won very good market feedback with its excellent driving dynamics and impressive turning precision soon after its launch at the end of last year. The perfect match between the aluminum-magnesium in-line six cylinder engine and the six-speed manual gearbox in the BMW 325i High has further improved dynamics and performance, bringing the driver even more driving pleasure in changing gear.