(Chengdu.) Today, BMW Brilliance Automotive Ltd. announced the launch of the BMW 320i high and the BMW 325i M sports package. The prices of the two models are RMB 391,000 and RMB 481,000 respectively. From August 23, 2007, the two models will be available at the BMW authorized dealerships. Thus, after the enhancement in March this year and the launch of the two new models, the BMW 3 Series has introduced 3 engines of different displacements and 8 variants to the Chinese market, with the price covering from RMB 308,000 to RMB 580,000. This will further enrich the product lineup and provide more exciting products to the market and customers.
Dr. Daniel Kirchert, Senior Vice President, Sales and Marketing, BMW Brilliance said, "The BMW 3 Series has been keeping its leadership in the premium sports sedan segment since it was born more than 30 years ago. The fifth generation of the BMW 3 Series has been warmly welcomed by more and more customers since it was introduced in the Chinese market in 2005. The positive lifestyle of challenging the limit and exceeding self advocated by the BMW 3 Series has been widely recognized by customers. Although the competition in the market has become more and more fierce, we sincerely welcome the competition, as the final beneficiary will be the Chinese customers. Customers' satisfaction to our product is essential for a company to survive. The launch of the two models has further expanded the production lineup and improved the competitiveness of the products as well as offered more choices for our customers."
Based on the BMW 320i vantage, the BMW 320i high was equipped with the BMW iDrive and the professional navigation system. As the spearhead of In-Vehicle Infotainment Systems and Ergonomics, the BMW iDrive integrates comprehensive information and offers the driver handy handling in daily use. In addition, the professional navigation system provides more convenience to customers in daily driving.
Aerodynamic components, which is integrated with front and rear bumper, the new fog lights and 17-inch, double-spoke, light-alloy wheels of the BMW M sports package, chrome plated vent-pipe can be found in the BMW 325i M sports package. In addition to more powerful visual impact from its appearance, the front, rear and side aerodynamics components on the BMW 325i M sports package help improve the driving and handling experience of the car. The accessories from the BMW M sports package make the car more dynamic. The BMW M footplate, the ventilated BMW M genuine leather sports steering wheel, leather sports seats, metal-sensed interior decoration and dark roof interior decoration materials, and the BMW iDrive with 8 favorite buttons contribute to the sports ambience for the driver and spotlight his or her unique personality.
From the birth of the first generation of the BMW 3 Series in 1975, the total sales of the BMW 3 Series all over the world have exceeded 10 million in the past years. Worldwide, 5 out of each 10 cars sold by BMW are the BMW 3 Series. The BMW 3 Series boasts its stable customer groups and leads its main competitors in sales, as well as tops the best selling cars in the BMW family. The fifth generation of the BMW 3 Series proves its leading position in its class with strong power, elegant design, outstanding performance and unrivalled comfort and safety. Since its emergence all through the years, the BMW 3 Series is and has been the best of its class.
For the first half of 2007, BMW Brilliance delivered to customers 15,165 units of the BMW 3 Series and 5 Series, representing an increase of 48% compared with the previous period. Among the total performance, 6,802 units of the BMW 3 Series were sold, showing a growth of 45% year on year. Currently, BMW Brilliance offers 6 variants of the BMW 3 Series for customers.
