July 14, 2007
BMW Night - Lv Siqing Violin Concerto Music Concert held successfully

(July 14, 2007, Shanghai) Tonight, "BMW Night – 20 Years of Paganini in China • Lv Siqing Violin Concerto Music Concert" was successfully held at Shanghai Oriental Art Center.

As one of the most active Chinese violinists in today's international music circle, Lv Siqing is the first easterner who won the Golden Award of Concorso Internazi-onale di Violino Premio Paganini. He has conquered audiences in nearly 40 countries and regions worldwide by his uniquely wonderful and exciting sound of violin. Western media appraised Lv Siqing as "a great talent and an incomparable violinist".

As opening performance of Summer Music Carnival organized by Shanghai Oriental Art Center in 2007, BMW Night –20 Years of Paganini in China•Lv Siqing Violin Concerto Music Concert presents a numbers of masterpieces that can bring artistic expressive forces of violin into full play. Saint-Saens' Introduction & Rondo Capriccioso is one of the most popular short music and boasts obvious features of romanticism. Other concertos such as Chen Gang's Sunshine on Tashkurgan and Jean Sibelius' Violin Concerto in D minor all put extremely high requirements on violin performance skills.

With the enthusiasms and passions coming from the fingers, Lv Siqing not only showed his special understandings on these masterpieces, but also attracted every audience at the event. Such "art on the string" has great common ground with BMW's connotation, i.e. pursuing perfection with exquisite techniques and wholehearted performance. Lv Siqing, an owner of BMW 5 Series Long Wheelbase, has ever indicated that charm of BMW was shown on many details. It is not only a car but also a kind of art, a taste of life and a real mobile artwork.

At the end of the music concert, bleak but beautiful and elegant rhythm of Butterfly Lovers that came from the string of Guarneri violin made in 1742 put the music concert to the climax, raising long and warm applauses from the audiences.

As an outstanding Chinese musician in international music circle, Lv Siqing has made great contributions to the development of Chinese music as well as the cultural and artistic exchanges of the east and the west. In order to award the outstanding achievements made by Lv Siqing in international music circle, the U.S.-based Stradivarius Association granted him a Guarneri violin made in 1742 and named "Wieniawski", making him the first Chinese violinist who received sponsorship of Stradivarius Association.

Cultural promotion is an important part of BMW's corporate social contribution series of activities. BMW has a close tie with art and culture and actively participates in activities of music, painting, sculpture and movie. Promotion of elegant art and cultural taste is one of the reflections of BMW's long-term commitment in Chinese market. BMW believes that art, with its elegant and strong cultural tinge, will penetrate into each human being with passion and innovative spirits.