on July 23rd 2006, by the time BBA has entered its third-year operation, for the first time, Plant Shenyang was opened to all associates and their family members. Visitors were divided into four groups. Firstly, they enjoyed more than 30 programs, which were directed and performed by the associates themselves. Programs included BBA music band performance, martial arts, English songs, and folk dances. Each performance has won a storm of applause from the visitors. The on-site atmosphere was extremely active and harmoniously, like a big family party.

With the guidance of the BMW experts, the associates and their family members visited the whole production process: logistics, body shop, paint shop, assembly and quality audit processes. At the body shop, one robot caught a lot of guests' attention. Named as "Coke Robert"; the robot was designed jointly by the university students from China and abroad when they worked as interns in Plant Shenyang. This robot was not used for production line, but as a drink self-service device, which helps choose the right drink according to visitor's request, and hand over a can of drink to visitor through the mechanical arm. This handy device showed that BMW Brilliance is an enterprise full of originality and humanity in details.

At the assembly shop, one process attracted most of people's attention. The finally assemble, which was called by the BMW people as "wedding". It meant the drive train comprising the engine, gearbox and chassis is screwed onto the body. Once the wheels have been assembled, the vehicle rolls briefly under its own steam into the test and finish area. This vivid explanation made everybody have a deeper understanding of the process of BMW, and offered a precious opportunity for associates and their families to personally feel the art of BMW engineering and the supreme product quality.