Recently, BMW Brilliance Automotive Ltd. signed a contract with Shanghai Oriental Art Center, one of Shanghai's Top 10 Fashion Landmarks, to become the latter's exclusive auto industry sponsor.

In accordance with the contract, BMW 5 Series will be the appointed sedan for honored guests of the Art Center in the following two years, and will also be exhibited in the hall of the Art Center. Moreover, BMW Brilliance has also become the exclusive naming sponsor to top violinist Anne-Sophie Mutter, for her only solo concert in mainland China in honor of the 250th Anniversary of Mozart.

BMW has always placed great emphasis on ipatronage of culture and arts involving music, painting, sculpture, movies and various other fields. This sponsoring activity in support of the Art Center and Anne-Sophie Mutter's solo concert aims to consolidate BMW's noble, elegant and premium brand image.