The Shenyang plant was officially opened on May 20, 2004, which marks the completion of the phase I construction and sets a new milestone for BMW's development in China.
The plant boasts a perfect production and quality-control system as well as its exquisite techniques, thus characterizing itself as flexible and efficient. It has fully reached the universal quality standard of BMW worldwide associates since its foundation and was certified ISO 9001:2000 in 2004. Then, in the following year, "The 2005 Best Quality Prize of Chinese Domestic Auto Brands" was awarded to BMW Brilliance in the first customer poll for Chinese domestic auto brands. All these have made our slogan "BMW is BMW" not only a commitment but a stark reality.
BMW Brilliance sees the associates as a decisive element for the company's success. "To make personal achievements as producing BMW cars" is the requirement and commitment by BMW Brilliance for each associate. The BBA Learning Car Model was set up as a corporate learning guide. This Model includes five core values. These are: Functional/Technical Skill development, Soft Skill development, General Skill development, Learning Attitude, and, On-the-job Learning. In accordance with the guide, BMW Brilliance provides regularly systematic on-the-job training for employees, shapes a favorable learning environment, and calls for a continuing pursuit for advanced professional knowledge. Currently, around 3,400 employees are working in the Shenyang Plant. All the staff members have passed diverse training courses and gained a required work qualification in full conformity to the BMW worldwide standard.
According to BMW's quality audit of its BMW-brand production plants in 2004, the Shenyang plant consistently meets BMW's high standards, specifically in regard to the production process, quality control and advanced technology systems.
Please view the introduction film for the Shenyang plant of BMW Brilliance Automotive Ltd (Click play to view the film). If it can not be played, please download the latest Mediaplayer here.