As the world’s leading automaker, BMW has consistently pursued the simultaneous development of both enterprise and society as a part of our unified global strategy. BMW strongly believes that the healthy development of enterprise improves social progress, while the sustainable development of society creates an environment suitable for the stable long-term growth of enterprise.
Being an outstanding corporate citizen, BMW strongly believes that Corporate Social Responsibility (CSR) cannot be simply taken for donation, commonwealth or charity; it is also the source of development, innovation and enhanced competitiveness for an enterprise. Therefore, the “Corporate Social Contribution” that BMW has been emphasizing on is derived from its insight of proactively giving back to society.
Guided by the slogan “Virtuous Actions, Endless Passion”, BMW’s China Corporate Social Contribution Series Activities have followed its long-term strategy to focus on areas of cultural promotion, educational support, environmental protection and corporate governance, demonstrating BMW’s long-term commitment to the Chinese society. In China, BMW has also been prioritizing the enhancement of corporate culture and care for employees while undertaking corporate social responsibilities externally.
In the mean time, BMW’s associates are always found to be actively involved with numerous warm-heart activities in the spirit of giving back to society and spreading love. On Oct.14th, 2008, BMW-Brilliance general assembly workshop officially launched its Employee Social Responsibility (ASR) program under the tenet of “Spread love to illuminate other people’s lives”.
On June 5th 2008, BMW China and BMW Brilliance jointly donated 10 million RMB start-up fund, and together with the China Charity Foundation (CCF), established the CCF-BMW Warm-Heart Fund, aimed to provide practical and effective assistance to the areas affected by the devastating earthquake and other charity programs. Vastly different from one-time donations, BMW WHF aims to provide a constructive and all-purpose platform for members of the BMW family, including BMW dealers, customers, associates and other warm-hearted friends and hopes to steadily contribute to the reconstruction of culture and education in areas affected within the shortest period of time.
